The sport industry is already a major contributor to Australia’s economic growth and that will be supercharged over the next decade with Brisbane hosting the 2032 Olympic Games as new opportunities arise in sport development, facilities management, event management, sponsorships, sports communication, law, marketing and so much more. Bond’s Bachelor of Sport Management is designed to build on your existing skills, education, and training to enable your transition to the next career level. Graduates of this program may find employment opportunities in the government, community, private and not-for-profit sectors including government, sport, tourism and recreation services, sport venue management, sport advertising, media relations, sponsorship, and marketing.
Sport event manager
Sport event managers are responsible for the planning and execution of local and major sport events. Other types of duties include, liaising with marketing professionals for the design of event collateral, managing event personnel, collaborating with sport coaches and teams, and negotiating price points with event contractors.
Sport marketers are responsible for promoting sport teams, players and events by creating effective advertising and building brand association. Responsibilities may include securing sponsorships for sporting teams and events, advertising and promotion of sporting events, building relationships with sporting organisations, as well as plan and execute integrated marketing campaigns.
Sport managers are responsible for the promotion and coordination of sport activities as well as oversee the participation, travel and logistics of players and coaches and other special groups in sport.
Bond Business School is among less than 7% of the world’s 13,000 business programs to have earned accreditation from the Association to Advance Collegiate Schools of Business (AACSB) and less than 2% have earned European Foundation for Management Development's (EFMD) European Quality Improvement System (EQUIS) accreditation. Bond Business School is both AACSB and EQUIS accredited placing us in the top 2% of Business Schools in the world.
Bond Business School is also one of four universities in Australia who are members of the Graduate Management Admission Council (GMAC), a tangible statement of the significant contribution our programs make to graduate management education.
Program learning outcomes
Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge, skills and abilities that will be achieved on completion of the program. These outcomes will help you determine whether this program aligns with your professional pathway, career and learning goals.
View Bachelor of Sport Management learning outcomes
- Apply relevant theories, concepts and techniques to common tasks within the field of sport management.
- Critically analyse and evaluate common issues or problems in the field of sport management.
- Generate creative solutions that address an identified sport management need, opportunity or problem.
- Reflect on one's personal learning experience to extract and evaluate insights.
- Recognise the cultural, environmental and social considerations of individual behaviour and organisational operations in a field of sport management.
- Orally communicate sport management information to a diverse professional audience using appropriate visual aides.
- Articulate sport management ideas, decisions, recommendations and other information in a clear, concise writing style tailored to a given audience.
- Collaborate effectively with others to complete a project or group task.
Take your skill set to the next level
Extend your learning beyond the completion of your degree. Consider progressing on your journey to sharpen your skills and expand your knowledge in business and other specialised areas through these learning opportunities.