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COMN11-102: Strategic Speaking and Writing


Whether the goal is to convince one person through conversation, sway a small group of work colleagues, or win over the public, elements of persuasion lie at the heart of the human experience. This subject investigates how you can convince others to change their attitudes and behaviour to (ethically) accomplish your goals through public speaking and writing. Taking an audience-centred approach to communication, you will examine the broader societal issues that shape our understanding of audiences and their behaviours.  The persuasive power of narratives and stories will also be examined, based on the idea that individuals can integrate information from stories into their real-world belief structures. This subject is designed to equip you with the skills to be effective and discerning creators and consumers of persuasive messages within a range of contexts.

Subject details

FacultyFaculty of Society & Design
Semesters offered
  • September 2020 [Standard Offering]
  • January 2021 [Standard Offering]
  • September 2021 [Standard Offering]
  • January 2022 [Standard Offering]
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2020: $4,340
  • Commencing in 2021: $4,390

Learning outcomes

1. Understand persuasive processes and practices in professional and personal contexts.
2. Recognise opportunities for influence, and employ effective strategies for building support.
3. Use a wide variety of communication channels: face-to-face conversation, speeches before groups, messages through the media, non-verbal expressions, and written documents.
4. Integrate narratives as a means for strategic influence in creating persuasive messages.

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens10/11/2019
Semester start13/01/2020
Subject start13/01/2020
Cancellation 1?27/01/2020
Cancellation 2?03/02/2020
Last enrolment26/01/2020
Withdraw – Financial?08/02/2020
Withdraw – Academic?29/02/2020
Teaching census?07/02/2020
Standard Offering
Enrolment opens15/03/2020
Semester start25/05/2020
Subject start25/05/2020
Cancellation 1?08/06/2020
Cancellation 2?15/06/2020
Last enrolment07/06/2020
Withdraw – Financial?20/06/2020
Withdraw – Academic?11/07/2020
Teaching census?19/06/2020
Standard Offering
Enrolment opens02/08/2020
Semester start14/09/2020
Subject start14/09/2020
Cancellation 1?28/09/2020
Cancellation 2?05/10/2020
Last enrolment27/09/2020
Withdraw – Financial?10/10/2020
Withdraw – Academic?31/10/2020
Teaching census?09/10/2020