- Compulsory subject credit points
- 130 Essential subjects to complete
- Elective subject credit points
- 10 To tailor your degree
- Total credit points
- 180 Your complete degree
This program can be completed in 2 years (6 semesters)
This program can be completed in 2 years (6 semesters)
Students must complete the following one hundred and thirty credit points (130CP) of subjects.
In this subject, you are introduced to current industry trends and issues facing brands, marketing departments and advertising agencies today. It explores advertising as a form of brand-driven promotional communication by examining a range of theories and practical tools used in the context of commercially-driven customer engagement. It also considers advertising in the context of ‘brand activism’ and social marketing, which aims to deliver goods, ideas and services for positive social outcomes. You will learn how to formulate effective, engaging brand communication based on insights into human behaviour and behaviour change as well as an understanding of the measures employed in auditing the performance of these promotional campaigns and programs. The subject will also address critical perspectives and ethical issues arising from this increasing entanglement of commercial interests and the social good and prepare you for further studies in this area.Read more
This subject introduces students to the risks and opportunities afforded to professional communicators by social media. The rapidly changing world of social media continues to disrupt institutions and institutional practice. Consequently, communication professionals need to know what social media are emerging, who uses social media, how to craft social media strategy and tactics, the tools available to analyse social media communication, and the policy and legal implications that arise in social media use. Emerging practices, such as participation literacy, are examined to drive effective production and consumption of communication in the professions. This subject embodies experiential, authentic learning: students will learn by doing, create work that is informed by theory, and reflect on social media use compared to best practice.Read more
Human Communication Theory provides an overview of the field of communication study. This subject aims to engage you in critical discussions of the value, functions, and consequences of communication theory. Throughout the subject, you will apply key models, theories, and concepts to a wide range of communication issues and contexts, including close relationships, gender and diversity, persuasion, the mediated world, and organisational culture. You will develop an appreciation of the depth and breadth of the field of communication and acquire theory-based knowledge and skills needed to succeed in professional and personal life.Read more
This subject is premised on the belief that an evolved understanding of human communication is central to the construction of personal identities and relationships, and further, our engagement in our social world. Therefore, this subject aims to help you acquire an advanced understanding of the key concepts, theories, and perspectives that govern the study and practice of relational communication. In reviewing alternative approaches within the field, you will explore issues related to the development, maintenance, and dissolution of relationships across a range of contexts. Incorporating a 'dark side' approach to the study of personal communication, you will critically examine topics ranging from attraction and love to conflict, gossip, privacy, deception, and transgressions. You will further develop your abilities to engage with and analyse research and theory about relationships and apply your newly acquired knowledge to analyse real-world communication problems.Read more
In this subject, you will learn about significant issues, topics, and approaches to organisational communication from employee and managerial perspectives that you may apply in research or everyday life. The subject aims to empower you with knowledge of organisational communication to help you make strategic choices. Major themes covered are organisational structure, culture, identity, leadership, diversity, change, power and control, and temporary labour. Throughout the subject, you will have the opportunity to lead class discussions and participate in case study analyses. The class is highly interactive.Read more
The ability to find, read, interpret and learn from data has become critical in determining the future of all human endeavours. This subject introduces you to the principles and applications of research methodology, equipping you with lifelong skills to design, execute and present research of integrity in your current studies and future professions. You will explore research purposes, methods and tools for data selection, interpretation and analysis, and learn how to present findings and visualise data in ways that address the needs of diverse educational and industry contexts.Read more
In this subject, you are introduced to public relations from a management perspective as a critical function in all industries across corporate, government, and not-for-profit organisations. Public Relations Masterclass delivers a comprehensive conceptual, theoretical, and practical framework demonstrating how public relations managers develop communication processes and manage relationships with organisational publics and stakeholders. Throughout the subject, you will critically evaluate present structure and future directions of public relations in the context of a global society, including key concepts such as ethical practice, public interest, media and social media, community engagement, and issues and crisis management. You will apply this knowledge to creating and pitching an authentic campaign for the semester client.Read more
Project participants need to understand the legal context within which they make decisions and perform actions, as frequently disputes can arise that require resolution and/or expert opinion. Project quality and environmental management provide a convenient instance where disputes and the need for expert testimony can arise, and are examined here in the context of project closure, including lessons learnt, standards, continuous improvement and client satisfaction. A general appreciation of international legal principles informed by case law forms an important backdrop to the subject. Practitioners must understand the limitations of their involvement in legal proceedings and be familiar with the conduct of procedures that commonly occur, including alternative dispute resolution such as arbitration and mediation. A moot court environment is used to demonstrate the experience of appearing in a formal hearing, and students are asked to also prepare or critique an expert report related to an example of ‘defective’ work or service that is the subject of a contractual dispute.Read more
Making effective decisions in the context of uncertainty is vital to all aspects of a project's life cycle. This subject explores the link between project scope and risk management with particular emphasis on the implementation (executing) phase of delivery. A comprehensive study of the identification, measurement, pricing and management of risks encountered in delivering large and complex projects is fundamental to the level of project performance. Key topics include: mitigation and contingency planning; dealing with uncertainty; disaster planning and recovery; risk identification, management and communication; change management (including scope change and creep); emergent risks; use and development of risk registers; use of risk software; and organisational risk management systems (including human safety). A novel simulation game is employed to test students ability to exercise good judgement in realistic life and death scenarios. The importance of proper scope definition, change and validation to maximise stakeholder satisfaction are reinforced via case studies.Read more
Managing complex projects involves an understanding of the processes, techniques and tools used in project management. This subject provides an overview of the discipline by exploring these systematically using the internationally recognised Project Management Body of Knowledge (PMBOK® Guide) as a foundation. Project integration, scope, schedule, cost, risk, quality, resource, communications, procurement, stakeholder and, looking forward, environmental management reflect the generic knowledge areas that combine to support successful project implementation and social responsibility. A hands-on (learning by doing) approach is adopted within a flipped classroom delivery strategy to link theory with practice and deal with project change in real-time. A key outcome for students is being able to evaluate how project managers can determine whether they have been successful (in terms of planned versus actual performance) by ensuring that the project is delivered within budget, on time, as specified, and with no surprises. Students demonstrate competency in project integration management, in particular, by preparing a detailed project plan for an authentic case study with the help of a personal 'coach' to provide individual direction and advice throughout the process.Read more
A robust understanding of finance and procurement is vital to successful project delivery. This subject examines financing and procurement management of projects, with particular emphasis on the initiation phase, using a range of international case studies drawn from both public and private sectors. The financing component includes the design, structuring, costing, sourcing and management of project finance, credit risk analysis, the cost of capital, principles of financial accounting, capital structure, markets and securitisation. The procurement component includes different types of contractual arrangements, responsibilities and appropriate organisational structures, solicitation planning, governance, the process of feasibility analysis, bid design and selection criteria, setting of a project budget and cost baseline, and implications for contract administration and contract close-out. Together, finance and procurement management ensure the ‘right project’ is selected and that client/sponsor satisfaction and value for money are ultimately delivered.Read more
Program management is the coordinated management of multiple related projects designed to implement strategies and deliver specific benefits, while portfolio management is a process for selection and prioritisation of projects and programs within an organisation. In both cases, considerable strategic awareness and judgement is needed. This subject therefore focuses on the monitoring and control of project or program delivery in the context of communications and stakeholder management and their alignment to organisational goals. In addition, students are exposed to the principles and application of program and portfolio management including project administration, project dashboards, earned value management, and the role that a project or program office can play in assisting control processes. A necessarily practical approach is taken to explore this area. The roles and responsibilities of the various professional associations that guide the future development of the global discipline and bear on personal career development are also examined.Read more
The two most commonly identified critical success factors for projects are an appropriately involved and supportive sponsor and an experienced and people-savvy project manager who understands what it takes to create a performance-focused culture. This subject emphasises the people (soft) skills of project management and the qualities of effective project leadership and communication, including emotional intelligence. These comprise leadership maturity, advocacy, strategic awareness, executive presence and project planning skills. Specific topics explore the interaction between project time and human resource management, such as high-performance teams, resource planning and productivity, resource allocation and levelling using industry-leading software, ethical behaviour, positive project-corporate politics, stakeholder engagement, influence and persuasion, the art of negotiation and compromise, and conflict management. The application of 'Agile' project management is also introduced and compared to traditional project planning frameworks.Read more
Students must choose one (1) of the following research options (40CP).
Students must complete the following forty credit points (40CP) of subjects.
Students must choose ten credit points (10CP) of postgraduate subjects from across the University.
Students may choose from all postgraduate subjects across the University that are available as general electives.
Take the guess work out of planning your study schedule. Your program's study plan has been carefully curated to provide a clear guide on the sequential subjects to be studied in each semester of your program. Your study plan is designed around connected subject themes to equip you with the fundamental knowledge required as you progress through your course.