PUBR71-102: Public Relations Masterclass

In this subject, you are introduced to public relations from a management perspective as a critical function in all industries across corporate, government, and not-for-profit organisations. Public Relations Masterclass delivers a comprehensive conceptual, theoretical, and practical framework demonstrating how public relations managers develop communication processes and manage relationships with organisational publics and stakeholders. Throughout the subject, you will critically evaluate present structure and future directions of public relations in the context of a global society, including key concepts such as ethical practice, public interest, media and social media, community engagement, and issues and crisis management. You will apply this knowledge to creating and pitching an authentic campaign for the semester client.