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COMN71-102: Social Media: Risks and Opportunities


This subject introduces students to the risks and opportunities afforded to professional communicators by social media. The rapidly changing world of social media continues to disrupt institutions and institutional practice. Consequently, communication professionals need to know what social media are emerging, who uses social media, how to craft social media strategy and tactics, the tools available to analyse social media communication, and the policy and legal implications that arise in social media use.  Emerging practices, such as participation literacy, are examined to drive effective production and consumption of communication in the professions. This subject embodies experiential, authentic learning: students will learn by doing, create work that is informed by theory, and reflect on social media use compared to best practice.

Subject details

FacultyFaculty of Society & Design
Semesters offered
  • January 2022 [Standard Offering]
  • January 2023 [Standard Offering]
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2021: $3,760
  • Commencing in 2022: $3,800

Learning outcomes

1. Apply a system of knowledge and strategic thinking to the analysis of risks and opportunities associated with social media communication, be competent in the application of participation literacy to opportunities and legal and policy knowledge to avoid risks in professional communication.
2. Formulate social media strategies, and analyse, produce, post, and evaluate strategic social media communication individually and in small-group environments.
3. Show leadership in professional and intellectual discussions.
4. Produce high levels of written, spoken, and recorded content consistent with those of advanced professionals.
5. Exercise high levels of personal responsibility, professional ethics, and standards of behaviour expected of advanced professionals in the field of communication.

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens15/11/2020
Semester start18/01/2021
Subject start18/01/2021
Cancellation 1?01/02/2021
Cancellation 2?08/02/2021
Last enrolment31/01/2021
Withdraw – Financial?13/02/2021
Withdraw – Academic?06/03/2021
Teaching census?12/02/2021