COMN71-102: Social Media: Risks and Opportunities

This subject introduces students to the risks and opportunities afforded to professional communicators by social media. The rapidly changing world of social media continues to disrupt institutions and institutional practice. Consequently, communication professionals need to know what social media are emerging, who uses social media, how to craft social media strategy and tactics, the tools available to analyse social media communication, and the policy and legal implications that arise in social media use.  Emerging practices, such as participation literacy, are examined to drive effective production and consumption of communication in the professions. This subject embodies experiential, authentic learning: students will learn by doing, create work that is informed by theory, and reflect on social media use compared to best practice.