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COMN71-102: Social Media: Risks and Opportunities

Description

This subject introduces students to the risks and opportunities afforded to professional communicators by social media. The rapidly changing world of social media continues to disrupt institutions and institutional practice. Consequently, communication professionals need to know what social media are emerging, who uses social media, how to craft social media strategy and tactics, the tools available to analyse social media communication, and the policy and legal implications that arise in social media use.  Emerging practices, such as participation literacy, are examined to drive effective production and consumption of communication in the professions. This subject embodies experiential, authentic learning: students will learn by doing, create work that is informed by theory, and reflect on social media use compared to best practice.

Subject details

Type: Postgraduate Subject
Code: COMN71-102
EFTSL: 0.125
Faculty: Faculty of Society and Design
Semesters offered:
  • January 2022 [Standard Offering]
  • January 2023 [Standard Offering]
Credit: 10
Subject fees:
  • Commencing in 2021: $3,760.00
  • Commencing in 2022: $3,800.00
  • Commencing in 2023: $3,900.00
  • Commencing in 2021: $4,040.00
  • Commencing in 2022: $4,040.00
  • Commencing in 2023: $4,150.00

Learning objectives

1. Apply a system of knowledge and strategic thinking to the analysis of risks and opportunities associated with social media communication, be competent in the application of participation literacy to opportunities and legal and policy knowledge to avoid risks in professional communication. 1. Apply a system of knowledge and strategic thinking to the analysis of risks and opportunities associated with social media communication, be competent in the application of participation literacy to opportunities and legal and policy knowledge to avoid risks in professional communication. 2. Formulate social media strategies, and analyse, produce, post, and evaluate strategic social media communication individually and in small-group environments. 2. Formulate social media strategies, and analyse, produce, post, and evaluate strategic social media communication individually and in small-group environments. 3. Show leadership in professional and intellectual discussions. 3. Show leadership in professional and intellectual discussions. 4. Produce high levels of written, spoken, and recorded content consistent with those of advanced professionals. 4. Produce high levels of written, spoken, and recorded content consistent with those of advanced professionals. 5. Exercise high levels of personal responsibility, professional ethics, and standards of behaviour expected of advanced professionals in the field of communication. 5. Exercise high levels of personal responsibility, professional ethics, and standards of behaviour expected of advanced professionals in the field of communication.

Enrolment requirements

Requisites:

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions:

Subject dates

  • Standard Offering
    Enrolment opens: 14/11/2021
    Semester start: 17/01/2022
    Subject start: 17/01/2022
    Cancellation 1: 31/01/2022
    Cancellation 2: 07/02/2022
    Last enrolment: 30/01/2022
    Withdraw - Financial: 12/02/2022
    Withdraw - Academic: 05/03/2022
    Teaching census: 11/02/2022
  • Standard Offering
    Enrolment opens: 13/11/2022
    Semester start: 16/01/2023
    Subject start: 16/01/2023
    Cancellation 1: 30/01/2023
    Cancellation 2: 06/02/2023
    Last enrolment: 29/01/2023
    Withdraw - Financial: 11/02/2023
    Withdraw - Academic: 04/03/2023
    Teaching census: 10/02/2023
Standard Offering
Enrolment opens: 14/11/2021
Semester start: 17/01/2022
Subject start: 17/01/2022
Cancellation 1: 31/01/2022
Cancellation 2: 07/02/2022
Last enrolment: 30/01/2022
Withdraw - Financial: 12/02/2022
Withdraw - Academic: 05/03/2022
Teaching census: 11/02/2022