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COMN71-102: Social Media: Risks and Opportunities


This subject introduces students to the risks and opportunities afforded to professional communicators by social media. The social and semantic web disrupts institutions and institutional practice. Consequently, communication professionals in all aspects of the field need to know what social media are emerging, who uses social media, the tools available to analyse social media communications, and the policy and legal implications that arise in their use. Emerging practices, such as participation literacy, are examined to drive effective production and consumption of communication in the professions.

Subject details

FacultyFaculty of Society & Design
Semesters offered
  • January 2022 [Standard Offering]
  • January 2023 [Standard Offering]
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2021: $3,760
  • Commencing in 2022: $3,800

Learning outcomes

1. Apply a system of knowledge and strategic thinking to the analysis of the risks and opportunities associated with social media communications, be competent in the application of participation literacy to opportunities and the legal and policy knowledge to avoid the risks in their professional communications
2. Demonstrate leadership in professional and intellectual discussions, initiative in undertaking new lines of inquiry and small-group teamwork in preparing content and activities for a group learning and training experience.
3. Demonstrate high levels of written, interpersonal, oral and public and social media presentation skills consistent with those of advanced professionals.
4. Demonstrate high levels of personal responsibility, professional ethics and standards of behaviour expected of advanced professionals in the field of communication.

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens15/11/2020
Semester start18/01/2021
Subject start18/01/2021
Cancellation 1?01/02/2021
Cancellation 2?08/02/2021
Last enrolment31/01/2021
Withdraw – Financial?13/02/2021
Withdraw – Academic?06/03/2021
Teaching census?12/02/2021