This degree will provide you with the ability to progress into a wide range of career pathways in project management, in all areas of industry, government and the not-for-profit sector. You will be equipped with a comprehensive knowledge of sustainable practices and will be able to seek work anywhere in Australia or around the world.
A communication and marketing strategist is a strategic thinker responsible for creating and implementing tactical marketing, advertising, and public relations initiatives across diverse organisations to build market presence, nurture reputation, and foster relationships with important publics. Career opportunities may include marketing and communications officer, digital marketing coordinator, advertising manager, communications manager, or public relations and social media manager.
Social media manager
A social media manager creates and maintains brand promotions, information about a company, and marketing campaigns across social media. These managers keep up with industry and technological trends and work alongside creative groups such as public relations and sales to drive lead generation campaigns. Some tasks they perform are content creation, monitoring social analytics, devising a social network strategy, and engaging with audiences.
Public relations manager
A public relations manager is responsible for the coordination of marketing, sales, and public relations activities to assist with enhancing brand perception and exposure in addition to monitoring the effectiveness of these efforts. This role may include brand management as well as monitoring of sales and marketing campaigns. A public relations manager will be required to be across the latest developments in public relations policies, marketing, and sales technologies.
A Project Manager leads project planning and manages the team responsible for the project’s delivery. Project Managers coordinate all the many moving parts that make a project successful, from ideation through to completion. Project manager roles in Australia are typically advertised between $120k and $200k according to Seek (November 2021).
Accredited communication degree
Our Master of Communication is accredited by the Public Relations Institute of Australia (PRIA) – the peak body for public relations and communication professionals in Australia.
Project management accreditation
Bond University is the only university in Australia with programs recognised by all three of the following industry bodies including Australian Institute of Project Management (AIPM), Project Management Institute Global Accreditation Centre (PIM-GAC), and Royal Institution of Chartered Surveyors (RICS).
Why the world needs more project managers
By 2027, the world will need 88.7 million project managers. PMI projects a US27.9 billion dollars loss across 11 countries if the demand for skilled project managers is not met.
Discover the new skills needed for the future project manager.
11 secrets of successful project managers
With project management skills in increasing demand, project managers have a sought-after skill set possessed by few.Read more about 11 secrets of successful project managers
COVID-19 misinformation, conspiracy theories and fake news | My experience studying the Master of Communication
Bond alumna Tatiana Carter shares her insights from the Master of Communication program and her intriguing research area.Read more about COVID-19 misinformation, conspiracy theories and fake news | My experience studying the Master of Communication
Program learning outcomes
Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge, skills and abilities that will be achieved on completion of the program. These outcomes will help you determine whether this program aligns with your professional pathway, career and learning goals.
View Master of Communication/Master of Project Management learning outcomes
- Demonstrate cognitive, technical and creative skills to investigate, analyse, synthesise complex information, problems, concepts and theories, and to apply established theories to different bodies of knowledge or practice;
- Generate and evaluate complex ideas and concepts at an abstract level;
- Demonstrate mastery of theoretical knowledge and to reflect critically on theory and professional practice or scholarship;
- Demonstrate the application of knowledge and skills with high level personal autonomy and accountability;
- Demonstrate technical and communication research skills to justify and interpret theoretical propositions, methodologies, conclusions and professional decisions.
- Demonstrate an understanding of the knowledge base that underpins the discipline of project management, as defined by the Project Management Body of Knowledge (PMBOK® Guide)
- Advise on effective implementation strategies to ensure value for money to the client/sponsor and to meet agreed key performance indicators for project success
- Demonstrate understanding of the qualities and characteristics that make an effective project team leader, communicator and manager of people and other resources
- Demonstrate good decision making in the context of uncertainty through the identification, quantitative analysis and acceptance, mitigation or transfer of anticipated project risk
- Implement strategy and procedures for administering a portfolio of projects or programs to ensure value is maximised and outcomes are feasible and aligned to organisational goals
- Demonstrate understanding of the legal ramifications of project conflict and apply techniques to avoid, minimise or resolve disputes, including giving evidence at formal proceedings
- Apply project management knowledge to a particular discipline domain or area of interest and broaden educational outcomes through suitable elective choice
- Demonstrate awareness of the discipline of project management including globalisation, career opportunities, governance and professional development expectations
- Understand and apply research methods applicable to social science problems and develop research plans for the acquisition of new knowledge
- Demonstrate an ability to review and critique literature relevant to a specific topic, and effectively communicate ideas and research findings to others
- Implement a research project related to the enrolled program of study, including collecting and analysing industry data to explore an identified problem or knowledge gap
- Apply advanced cognitive attributes to describe the Communication discipline including its origins, broad nature, contemporary debates, and distinguishing features as a field of study by articulating the importance of communication expertise in career development and civic engagement, and the diverse career pathways available to Communication graduates.
- Apply, evaluate, and synthesise a strong body of theoretical and practical knowledge about professional and human communication within global social, political, economic, and cultural contexts to engage in communication inquiry and scholarship.
- Assess audiences, purposes, and contexts using initiative, judgment, active listening, negotiation and problem-solving skills to create and evaluate messages that meet the diverse needs of individuals and groups.
- Demonstrate a high level of technical, creative, and critical thinking skills in written, oral, and applied communication practice underpinned by collaboration, adaptability, agility, and ethical decision-making to accomplish communicative goals and evaluate the work of others.
- Creatively apply and synthesise diverse communication skills and attributes to engage in public discourse by recognising, appreciating, respecting, and embracing individual and cultural similarities and differences.