Subjects overview
This program can be completed in 1 year (3 semesters)
Required Subjects
Students must complete the following seventy credit points (70CP) of subjects.
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ADVT71-102: Advertising Masterclass (10CP)
In this subject, you are introduced to current industry trends and issues facing brands, marketing departments and advertising agencies today. It explores advertising as a form of brand-driven promotional communication by examining a range of theories and practical tools used in the context of commercially-driven customer engagement. It also considers advertising in the context of ‘brand activism’ and social marketing, which aims to deliver goods, ideas and services for positive social outcomes. You will learn how to formulate effective, engaging brand communication based on insights into human behaviour and behaviour change as well as an understanding of the measures employed in auditing the performance of these promotional campaigns and programs. The subject will also address critical perspectives and ethical issues arising from this increasing entanglement of commercial interests and the social good and prepare you for further studies in this area.
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COMN71-102: Social Media: Risks and Opportunities (10CP)
This subject introduces students to the risks and opportunities afforded to professional communicators by social media. The rapidly changing world of social media continues to disrupt institutions and institutional practice. Consequently, communication professionals need to know what social media are emerging, who uses social media, how to craft social media strategy and tactics, the tools available to analyse social media communication, and the policy and legal implications that arise in social media use. Emerging practices, such as participation literacy, are examined to drive effective production and consumption of communication in the professions. This subject embodies experiential, authentic learning: students will learn by doing, create work that is informed by theory, and reflect on social media use compared to best practice.
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COMN71-103: Human Communication Theory (10CP)
Human Communication Theory provides an overview of the field of communication study. This subject aims to engage you in critical discussions of the value, functions, and consequences of communication theory. Throughout the subject, you will apply key models, theories, and concepts to a wide range of communication issues and contexts, including close relationships, gender and diversity, persuasion, the mediated world, and organisational culture. You will develop an appreciation of the depth and breadth of the field of communication and acquire theory-based knowledge and skills needed to succeed in professional and personal life.
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COMN71-104: Relational Communication (10CP)
This subject is premised on the belief that an evolved understanding of human communication is central to the construction of personal identities and relationships, and further, our engagement in our social world. Therefore, this subject aims to help you acquire an advanced understanding of the key concepts, theories, and perspectives that govern the study and practice of relational communication. In reviewing alternative approaches within the field, you will explore issues related to the development, maintenance, and dissolution of relationships across a range of contexts. Incorporating a 'dark side' approach to the study of personal communication, you will critically examine topics ranging from attraction and love to conflict, gossip, privacy, deception, and transgressions. You will further develop your abilities to engage with and analyse research and theory about relationships and apply your newly acquired knowledge to analyse real-world communication problems.
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COMN71-105: Strategic Organisational Communication and Leadership (10CP)
In this subject, you will learn about significant issues, topics, and approaches to organisational communication from employee and managerial perspectives that you may apply in research or everyday life. The subject aims to empower you with knowledge of organisational communication to help you make strategic choices. Major themes covered are organisational structure, culture, identity, leadership, diversity, change, power and control, and temporary labour. Throughout the subject, you will have the opportunity to lead class discussions and participate in case study analyses. The class is highly interactive.
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HUMR71-100: Research Methods and Data Visualisation (10CP)
The ability to find, read, interpret and learn from data has become critical in determining the future of all human endeavours. This subject introduces you to the principles and applications of research methodology, equipping you with lifelong skills to design, execute and present research of integrity in your current studies and future professions. You will explore research purposes, methods and tools for data selection, interpretation and analysis, and learn how to present findings and visualise data in ways that address the needs of diverse educational and industry contexts.
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PUBR71-102: Public Relations Masterclass (10CP)
In this subject, you are introduced to public relations from a management perspective as a critical function in all industries across corporate, government, and not-for-profit organisations. Public Relations Masterclass delivers a comprehensive conceptual, theoretical, and practical framework demonstrating how public relations managers develop communication processes and manage relationships with organisational publics and stakeholders. Throughout the subject, you will critically evaluate present structure and future directions of public relations in the context of a global society, including key concepts such as ethical practice, public interest, media and social media, community engagement, and issues and crisis management. You will apply this knowledge to creating and pitching an authentic campaign for the semester client.
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Research Option
Students must choose one (1) of the following research options (40CP).
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Major Research Project
Required Subjects
Students must complete the following forty credit points (40CP) of subjects.
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Research project and general electives
Required Subjects
Students must complete the following ten credit points (10CP) of subjects.
General Electives
Students must choose thirty credit points (30CP) of subjects from across the University.
- University Postgraduate Electives
General Electives
Students must choose ten credit points (10CP) of postgraduate subjects from across the University.
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University Postgraduate Electives
Students may choose from all postgraduate subjects across the University that are available as general electives.
Major / Minors / Specialisations Finder
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Study plan
Take the guess work out of planning your study schedule. Your program's study plan has been carefully curated to provide a clear guide on the sequential subjects to be studied in each semester of your program. Your study plan is designed around connected subject themes to equip you with the fundamental knowledge required as you progress through your course.
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