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Master of Communication

Program overview

Whether you desire to work in business, government, or a not-for-profit organisation, advanced and strategic communication skills will take you all the way from the interview to the boardroom.

Communication is key to every section of every organisation. With knowledge and skills in strategic communication, you can help organisations craft visions for engaging their target audiences, manage internal change, deal with crises, form helpful relationships with clients and stakeholders, and produce clear, persuasive messages across a range of traditional and digital media.

Bond’s Master of Communication will take your skills to the next level, bring you up-to-date on the risks and opportunities of new and emerging media, and future-proof your career with the ability to adapt to work situations that have yet to be imagined.

The dynamic learning experience of the Master of Communication combines face-to-face, small group classes in disciplines such as public relations, advertising, social media, and organisational communication with a research project (large or small) of your own choosing. 

Program code: HS-23095

CRICOS code: 078660G

Program overview

Whether you desire to work in business, government, or a not-for-profit organisation, advanced and strategic communication skills will take you all the way from the interview to the boardroom.

Communication is key to every section of every organisation. With knowledge and skills in strategic communication, you can help organisations craft visions for engaging their target audiences, manage internal change, deal with crises, form helpful relationships with clients and stakeholders, and produce clear, persuasive messages across a range of traditional and digital media.

Bond’s Master of Communication will take your skills to the next level, bring you up-to-date on the risks and opportunities of new and emerging media, and future-proof your career with the ability to adapt to work situations that have yet to be imagined.

The dynamic learning experience of the Master of Communication combines face-to-face, small group classes in disciplines such as public relations, advertising, social media, and organisational communication with a research project (large or small) of your own choosing. 

Program code: HS-23095

CRICOS code: 078660G

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About this program

If you are looking to develop or enhance your expertise in the rapidly expanding field of professional communication, the Master of Communication is for you. As a student in the program, you will gain applied skills and knowledge in advertising, public relations, social media, human communication theory, relational communication, organisational communication and leadership, and communication research. You will also undertake a research project of your own choosing. Throughout the program, you will develop theoretical knowledge and practical skills in professional communication to equip you for roles in the fields of advertising, public relations, social media, research, management and leadership, and internal communication in private, public, and non-profit organisations. 

What you'll be studying

  • Study overview

    With subjects that combine theoretical knowledge, practical activities, and research, the Master of Communication was designed in consultation with industry representatives to ensure its relevance.

    Taking a full-time study load (equivalent to four subjects per semester), you can complete the full master’s qualification in just one year.

    Two research program sequence options in your chosen interest areas are available.

Program features

  • Learn from the best

    Be mentored by people who not only work in the industry but are leaders in their field – people like media futurist, Dr Jeff Brand; international advertising consultant, Dr Sven Brodmerkel; strategic communication, public relations, and marketing consultant, Michele Clark; leading academic in narrative, Dr Donna Henson; corporate communication professional, Dr Marilyn Mitchell; and public relations consultant and author, Jennifer St George.

  • Become an expert

    Our research areas include journalism, advertising, social media, marketing, leadership, public relations, and more. You have the flexibility of opting for a major dissertation or a research paper/professional portfolio plus three electives. 

    Whatever option you choose, you will be fully prepared in research methods and data visualisation and be mentored and supervised throughout your research project by Bond’s subject experts.

  • By industry, for industry

    During your studies, you will also work closely with real clients and local businesses, researching, strategising, and delivering communications initiatives.

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Hear from our Bondies

  • I returned to Bond to complete this postgraduate degree and graduated as Valedictorian and Public Relations Institute of Australia’s National Student of the Year. I have just started my dream job! My role exists in the sweet spot between strategic communications and public affairs. I feel like my worlds have just collided in terms of my area of study and my experience at Bond. It was thanks to the amazing teaching staff at Bond who go above and beyond for students and instil in us a passion for learning.

    Nikkie Shike - Master of Communication alumna
  • Learning and Teaching

    Our Master of Communication degrees offer timely qualifications based on active, engaged, authentic, and sustainable learning principles. Advanced professionals need evidence-based public relations, advertising, social media, and organisational leadership capabilities. Students enrol at Bond because they learn from academically qualified industry professionals who help them undertake industry-relevant assignments and think through strategic practice. Employers value these as a form of currency.

    Professor Jeffrey Brand - Associate Dean
PreviousNext

Hear from our Bondies

  • Learning and Teaching

    Our Master of Communication degrees offer timely qualifications based on active, engaged, authentic, and sustainable learning principles. Advanced professionals need evidence-based public relations, advertising, social media, and organisational leadership capabilities. Students enrol at Bond because they learn from academically qualified industry professionals who help them undertake industry-relevant assignments and think through strategic practice. Employers value these as a form of currency.

    Professor Jeffrey Brand - Associate Dean
  • I returned to Bond to complete this postgraduate degree and graduated as Valedictorian and Public Relations Institute of Australia’s National Student of the Year. I have just started my dream job! My role exists in the sweet spot between strategic communications and public affairs. I feel like my worlds have just collided in terms of my area of study and my experience at Bond. It was thanks to the amazing teaching staff at Bond who go above and beyond for students and instil in us a passion for learning.

    Nikkie Shike - Master of Communication alumna
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