All business, government, and not-for-profit organisations require the expertise of a communication professional to navigate the many complex channels that exist, both traditional and emerging. The Master of Communication program will equip students with the skills to focus on interpersonal and group interactions in the workplace; communication challenges posed by an increasingly diverse and virtual workforce; planning for internal and external communication in private, public, and non-profit organisations; media strategies; and management of risks, among other topics.
A communication and marketing strategist is a strategic thinker responsible for creating and implementing tactical marketing, advertising, and public relations initiatives across diverse organisations to build market presence, nurture reputation, and foster relationships with important publics. Career opportunities may include marketing and communications officer, digital marketing coordinator, advertising manager, communications manager, or public relations and social media manager.
Social media manager
A social media manager creates and maintains brand promotions, information about a company, and marketing campaigns across social media. These managers keep up with industry and technological trends and work alongside creative groups such as public relations and sales to drive lead generation campaigns. Some tasks they perform are content creation, monitoring social analytics, devising a social network strategy, and engaging with audiences.
A brand manager is the forefront of a business’s image – they are responsible for corporate storytelling. This is done by developing and monitoring marketing strategies, to ensure that the business’ products/services are aligned to the consumer’s demands. Data analysis will also be required, to gain an insight on current trends and to predict future consumer trends.
Public relations manager
A public relations manager is responsible for the coordination of marketing, sales, and public relations activities to assist with enhancing brand perception and exposure in addition to monitoring the effectiveness of these efforts. This role may include brand management as well as monitoring of sales and marketing campaigns. A public relations manager will be required to be across the latest developments in public relations policies, marketing, and sales technologies.
Our Master of Communication is accredited by the Public Relations Institute of Australia (PRIA) – the peak body for public relations and communication professionals in Australia.
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Program learning outcomes
Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge, skills and abilities that will be achieved on completion of the program. These outcomes will help you determine whether this program aligns with your professional pathway, career and learning goals.
View Master of Communication learning outcomes
- Apply advanced cognitive attributes to describe the Communication discipline including its origins, broad nature, contemporary debates, and distinguishing features as a field of study by articulating the importance of communication expertise in career development and civic engagement, and the diverse career pathways available to Communication graduates.
- Apply, evaluate, and synthesise a strong body of theoretical and practical knowledge about professional and human communication within global social, political, economic, and cultural contexts to engage in communication inquiry and scholarship.
- Assess audiences, purposes, and contexts using initiative, judgment, active listening, negotiation and problem-solving skills to create and evaluate messages that meet the diverse needs of individuals and groups.
- Demonstrate a high level of technical, creative, and critical thinking skills in written, oral, and applied communication practice underpinned by collaboration, adaptability, agility, and ethical decision-making to accomplish communicative goals and evaluate the work of others.
- Creatively apply and synthesise diverse communication skills and attributes to engage in public discourse by recognising, appreciating, respecting, and embracing individual and cultural similarities and differences.