Subjects overview
This program can be completed in 2 years 8 months (8 semesters)
Core Curriculum
Students must complete three (3) subjects plus the Beyond Bond Program.
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CORE11-011: Critical Thinking and Communication
Critical thinking, problem-solving and communication skills are essential for success in higher education and across the career lifespan; these are the cornerstones of capable individuals. In Critical Thinking and Communication, students learn how to evaluate arguments, identify assumptions, judge patterns of inference and recognise and apply various methods of reasoning. Students learn the communicative techniques of effective essay writing, presentations and reflective writing. Students learn to be self-aware and self-directed individuals who exhibit initiative and persistence in pursuing their goals. Students learn how to clarify and visually represent their thinking to make better decisions, evaluate and use evidence and communicate more effectively in their writing and speaking.
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CORE11-012: Responsibility, Integrity and Civic Discourse
Integrity, and the courage and capability to act on one’s sense of responsibility, are key components of a thriving life. Ethics and Civic Discourse fosters students’ lifelong commitment to responsible discourse and action in all spheres of human interaction, recognising the global aspect to contemporary citizenship. Students explore the complex relationship between character, responsible action, and creative critical thinking, learning how to reflect on and articulate their unique sense of global citizenship and responsibility. By accentuating the importance of justification and articulation of the reasons for our actions, students exercise their critical, communicative, and cooperative capabilities so that they can thrive with integrity in the multiple contexts of action they will face as private, civic, professional, and global citizens.
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CORE11-013: Collaboration for Global Change
Contemporary work and study feature complex open-ended problems, autonomous work and both physical and virtual collaboration. In Collaborative Action for Global Change, students work in innovation studios to create authentic solutions to global challenges. Students connect their work to a sustainable development goal in order to frame their actions as global citizens. In learning to defend their work and worldview, students apply design and systems thinking, problem-solving and communication skills in a problem-based environment that prepares them for future work, study and global action.
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Beyond Bond Program
To keep up with the ever-changing work landscape, we aim to help our students future-proof their careers by developing broader employability skills that are actively sought out by employers. Unique to our University, Beyond Bond is a compulsory professional development program with a practical, activity-based approach that is integrated into all undergraduate degrees.
Required Subjects
Students must complete the following one hundred and thirty credit points (130CP) of subjects.
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ACCT11-100: Accounting Principles (10CP)
This subject provides a broad and important foundation in key accounting concepts, tools, and processes of the discipline. Students will learn to apply fundamental accounting concepts and procedures to prepare and interpret basic financial statements for different types of business entities. Both manual and computerised accounting systems are used to demonstrate the accounting process. Users of financial information and the decisions they make based on accounting information are considered throughout the subject.
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ACCT11-102: Management Accounting (10CP)
This subject is designed to develop the management accounting skills to address the contemporary business environment imperatives of customer value, technology-driven solutions and knowledge-based organisations. The first part of this subject provides students with a framework for analysing the unique cost and revenue structures of a business to facilitate managerial planning, control and decision making. The second part of this subject focuses on the strategic implications of managerial accounting information to reflect organisational values.
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BUSN12-200: Responsible and Sustainable Organisations (10CP)
Considering the increasingly complex environmental, social and governance challenges facing today's business organisations, it is essential to develop an integrated understanding of business and its role in society. In this subject, students will be challenged to explore a multinational business from multiple perspectives to develop a systems view of the organisation and its global business environment. Through readings, discussions, case studies, projects and other learning activities, students will develop a more nuanced view of the purpose and functioning of business, the expectations of stakeholders, and the challenges and opportunities inherent in addressing those expectations. This exploration will include understanding the functional areas of business as well as how each can work together in an overall design to enable an integrative and innovative approach to responsible and sustainable business.
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BUSN13-331: Business Model Generation (10CP)
The first of an innovative, two-subject sequence, Business Model Generation leads students through a systematic process to invent, design and implement new business models. It is an adaptive, iterative and collaborative approach that can be used to create value for customers, organisations and society. Despite the emphasis on business models, the process is equally useful in a variety of contexts from non-profit ventures to organisational change. A primary focus of this subject is on applying the tools and techniques needed to design, test and validate a business model to meet an identified real need, opportunity or problem. Within this context, students have the opportunity to develop their creativity, communication, collaboration and related skills while fostering a comprehensive business perspective integrating a broad range of disciplinary knowledge from previous studies in marketing, accounting, management, finance, information technology and other areas. At the end of this subject, you will be part of a team primed to take a specific business through its life cycle of launching through to shutting down in the next subject, Business Model Execution.
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BUSN13-332: Business Model Execution (10CP)
The second of an innovative, two-subject sequence, Business Model Execution continues students’ journey through a systematic process to invent, design and implement new business models. The primary focus of this subject is for students to launch, grow, manage and eventually shut down the business created the previous semester in Business Model Generation. Within this context, students have the opportunity to develop their teamwork, project management and decision-making capabilities such as navigating the challenges experienced within the typical organisational life cycle (e.g., launch, growth, stability and shut-down). As with Business Model Generation, students continue to develop an integrated business perspective, synthesising a broad range of disciplinary knowledge from previous studies in marketing, accounting, management, finance, information technology and other areas.
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ECON11-100: Principles of Economics (10CP)
Students are introduced to economic analysis and its applications. Topics include: decision making, analysis of constraints, analysis of benefits and costs, maximisation, competitive pressures and market forces, and public policy issues. By the end of the subject, successful students will be equipped with the tools of economics and prepared to address economic problems in their day to day lives, industry, politics, society, and the environment.
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ECON12-200: Linear Models and Applied Econometrics (10CP)
Econometrics is a sub-discipline of both statistics and economics and presents one interface between statistical theory and the real world. It provides the tools with which to test hypotheses and to generate forecasts of business activity. Topics include the classical regression model, remedial measures for violation of regression assumptions, binary choice models, panel data models, generalised linear models and their applications. The skills that students will develop in this subject are crucial in any applied work and will constitute an essential ingredient in most jobs in the field of business application, whether in the public or private sector.
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FINC11-101: Fundamentals of Finance (10CP)
This subject introduces the analytical approaches used by managers when making financial decisions.. The theory and application of fundamental concepts of time value of money, the relationship between risk and return (i.e., CAPM), portfolio theory of investment (i.e., diversification), and capital structure are examined in detail. Students will apply these concepts and assorted financial tools to value stocks and bonds, estimate the cost of capital and implement the discounted cashflow technique to make capital budgeting decisions. Students will also gain exposure to real-time market data via the Bloomberg database.
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FINC12-201: Financial Applications and Quantitative Analysis (10CP)
An introduction to statistical techniques used in financial analysis and decision-making. Specific applications include capital budgeting, capital asset pricing model, arbitrage-pricing, portfolio modelling and the study of co-movements of different financial assets. The use of spreadsheets and related software tools is central to the learning experience of this subject to provide extensive opportunities to develop practical skills in financial analysis and modelling.
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LAWS10-100: Business Law (10CP)
Business Law is a subject offered by the Faculty of Law for Bond Business School students and other non-law students. The subject provides an introduction to the law regulating business in Australia today. It seeks to develop students' knowledge and understanding of the Australian legal system and sources of law in Australia, the commercial legal responsibilities and risks of doing business, key aspects of the law of torts, contracts and consumer protection, and the law associated with starting, managing, financing and closing companies and other business entities. By focusing on the legal responsibilities and risks that have a substantial impact on business, the subject highlights the important role that law plays in business decision-making.
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MGMT13-305: Human Resource Management (10CP)
Human Resource Management (HRM) is an integral part of your future career as a manager in any organisation. Nearly all managers are involved in forecasting staffing needs in their departments, recruiting and selecting new employees, training and developing these employees, appraising and nurturing their performance, and motivating them through pay and rewards. These activities must effectively support the organisation’s strategic goals and also be legal, fair and consistent. This intermediate level subject will develop your understanding and hands-on skills related to HRM. Knowing about HRM will also help when you are looking for a job or working in a non-managerial role since everyone is affected by their organisation’s human resource practices. While the focus of this subject is on what all managers need to know about HRM, it also provides the foundation step toward a career specialising in HRM.
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MKTG11-100: Marketing Fundamentals (10CP)
Marketing is the art and science of understanding and satisfying customer needs by creating value for both the customer and the marketer. Facilitating these exchanges requires several interrelated processes and activities including market research, market segmentation, product, pricing, promotional strategies and distribution. In this introductory subject, you will explore the various theories and frameworks of marketing and learn to apply them to marketing phenomena around you.
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STAT11-112: Quantitative Methods (10CP)
Designed to foster the development of foundational mathematical and statistical skills necessary for subsequent quantitative subjects in the Bond Business School. This includes applications of calculus, probability, discrete and continuous random variables, sampling distributions, hypothesis testing, and application of the central limit theorem to large sample inference and data analytics. The use of popular statistical computing packages are integral to providing an applied approach to these topics.
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Business Major
Students must complete one (1) of the following Majors (60CP).
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Entrepreneurship and Innovation
This major will appeal to those enterprising individuals with an eye towards their own start-up business, or who are keen to work as an “intrepreneur” inside an organisation. Students will gain skills in ideation, creativity and innovation in planning a business and developing a viable business model. Through experiential learning and support from industry experts, students will graduate with contemporary and best practice knowledge, insights, and strategies with which to implement effective management practices and bring a business idea into fruition.
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International Business
The International Business major prepares students for a variety of roles in today’s fast-changing and ever more competitive international business environment. The subjects offered in this major develop theoretical and practical knowledge, and analytical and entrepreneurial skills, that underpin success in international trade.
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Management
This major provides students with a holistic body of knowledge, skills and strategies that are critical to long-term organisational success. The scope of subjects covered in the Management Major provides students with the ability to identify strategic problems and develop viable, value-add solutions for a range of organisational issues that present at different organisational levels.
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Marketing Communication
The field of marketing communications is in a state of constant change. By studying a Marketing Communications major, students will develop the practical skills, built on a foundation of theory, to meet the needs of this ever-evolving industry. Students will acquire transferable and adaptable knowledge in strategic communication, public relations, advertising and/or digital communication. Via case study analysis, campaign creation and hands-on skill development, students will gain industry knowledge and expertise in a small-class environment. Developing ethical and innovative communication campaigns and tactics for real-world clients enables students to apply their skills helping them gain confidence in, and practice with, their new abilities. The course also focuses on developing creativity, critical thinking and presentation skills. Graduates will gain flexible and dynamic skills set, transferable across many diverse and exciting career paths.
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Marketing
This major develops students’ knowledge, skills, and practical experience in designing and implementing market-driven, value-creation marketing strategies underpinned by a sound understanding of consumer and buyer behaviour. The focus is placed on how to conduct market research, analyse findings, and communicate these to management.
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Tourism Management
Tourism is a critical industry in the global economy, both in terms of economic contribution and employment opportunities. As well as being critical in the global economy, the United Nations World Tourism Organisation (UNWTO) also notes the role of tourism in fostering inclusive development and environmental sustainability.
Private sector tourism organisations operating in the tourism space include hotel groups, cruise operators, airlines, major venues, and event management companies. Public sector organisations include regional tourism organisations and national, state and local governments. These organisations employ specialists with skills in marketing, service management, project and event management, accounting, finance, human resources, logistics, and data analytics.
In a rapidly changing employment landscape, tourism provides a long-term future where the human qualities of creativity, problem-solving and interpersonal communication are valued.
The Tourism Management Major provides a good understanding of the industry and the employment opportunities providing a springboard into employment in this exciting sector.
Commerce Major
Students must complete one (1) of the following Majors (60CP).
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Accounting
A major in accounting from Bond University will give you entry into a respected and enduring global profession and substantial options when choosing a career. Forget about being labelled as a “number cruncher”, an accountant plays an influential role in the achievement of an entity’s entire range of objectives – not just the financial ones. Accountants are needed in government, NGOs, charities, universities, businesses of all structures and sizes, and more. The range and content of our subjects in our accounting major will give you the knowledge and skills from which you can set your sights on a role as a financial accountant, management accountant, auditor, tax specialist, business consultant, business analyst, treasurer, finance manager, or if none of these appeal to you, a very savvy business owner or entrepreneur. With a wide range of authentic assessments that reflect actual practice, this major will take you places.
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Actuarial Science
Actuaries evaluate risk and opportunity – applying mathematical, statistical, economic, and financial analyses to a wide range of business problems.
The actuarial science major covers the range of technical skills included in the Foundations (Part I) program of the actuarial accreditation syllabus. These topics range from basic finance and accounting to economic theory and mathematical and statistical modelling.
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Data Analytics
The Data Analytics major provides a broad survey into the concepts and applications of modern machine learning and statistical science. It contains subjects in advanced nonparametric statistical modelling and pattern recognition algorithms and offers the opportunity to undertake subjects in coding as well as data infrastructure. Throughout, the focus is placed on ensuring students are presented with and work towards the relevant application of these techniques to real industry data.
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Economics
Economics is a social science that uses the scientific method of enquiry in its approach to understanding how societies, governments, businesses, households, and individuals allocate their scarce resources. An undergraduate major in economics focuses on learning how to understand the world in terms of trade-offs and incentives. An economics major assists in learning how to analyse data as well as the development of clear-headed logic. It involves the use of mathematical and statistical tools whenever possible to assist in this analysis.
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Finance
The demand for financial expertise across all business functions is global, extensive, and persistent. The scope and depth of subjects studied in Bond University’s finance major develop knowledge and skills that range from finance fundamentals and progress all the way to those competencies necessary for a merger and acquisition professional. Our finance major prepares you for an influential role as a corporate and personal finance authority. Career options are as varied as they are extensive and include financial advisor, business analyst, banker, fund manager, investment banker, stockbroker, and merger and acquisition specialist. The knowledge gained from our finance major will position you to have an interesting and rewarding career anywhere in the world.
General Electives
Students must choose forty credit points (40CP) of undergraduate subjects from across the University.
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University Undergraduate Electives
Students may choose from all Undergraduate subjects across the University that are available as general electives.
Optional Minor
Students are encouraged to undertake an optional Minor. This will replace forty credit points (40CP) of elective subjects.
Opportunities
Students may take advantage of the following opportunities to have an international, real-world, or internship experience, provided they meet the requirements. This would replace the equivalent credit points of electives and may incur additional costs. Please discuss with an Enrolment Officer in Student Assist if these opportunities are available in your program.
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BUSN13-300: Silicon Valley Study Tour (10CP)
The Silicon Valley Study Tour enables students to explore the field of entrepreneurship and innovation through a highly experiential educational experience combining the in-depth study of creativity and innovation with site visits, and discussions with representatives from some of the world's most innovative companies. Focusing on the cultural and systemic enablers of innovation, students will see first-hand the way in which companies drive creativity and entrepreneurial outcomes. The subject centres around an international tour visiting a range of business entities, including small start-ups, accelerators and co-working spaces, and large multinational firms. The highly collaborative learning environment allows an intense, work-integrated educational experience that may be a highlight of students’ Bond experience.
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BUSN13-620: Individual Study in Business (10CP)
Individual Study in Business is an elective subject in undergraduate programs offered by the Bond Business School. Students must complete an independent research paper on an agreed topic, supervised by a Bond Business School academic staff member. Enrolment is by application only and Faculty approval is required. Please refer to the Individual Study policy on the website regarding subject procedures.
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BUSN13-700: Business Internship A (10CP)
The purpose of the Internship subject is to provide students with opportunity to demonstrate the application of conceptual knowledge to the real world via industry placement in their selected field. This allows high achieving students to integrate their theoretical and conceptual knowledge with the skills and problem solving techniques required in the work place. Other outcomes include the acquisition of knowledge, research skills and the attitudes of business professionals, the ability to think independently, grow in originality, creativity, initiative, curiosity, enthusiasm, and resourcefulness, the ability to communicate ideas, an understanding of theory and procedures; knowledge of pertinent literature; and adeptness in the workplace. This subject provides a valuable transition between university and the work place. Guidelines have been developed to increase understanding of the subject and these can be obtained from the Student and Industry Placement Coordinator within the Career Development Centre.
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Study plan
Take the guess work out of planning your study schedule. Your program's study plan has been carefully curated to provide a clear guide on the sequential subjects to be studied in each semester of your program. Your study plan is designed around connected subject themes to equip you with the fundamental knowledge required as you progress through your course.
Connect
Speak to a current Bond student
Connect
Speak to a current Bond student