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The Bond mission & strategic plan

The Bond mission

As Australia’s first private non-profit university, Bond University seeks to be recognised internationally as a leading independent university, imbued with a spirit to innovate, a commitment to influence and a dedication to inspire tomorrow’s professionals who share a personalised and transformational student experience.


  • Respect and concern for students and colleagues.
  • Truth, inquiry and the pursuit of advanced knowledge.
  • Excellence in everything we do and pride in achievements.
  • Effective collaboration and teamwork.
  • Accountability for performance, actions and learning.
  • Productive engagement between students and staff. 

Bond is committed to gender equality and diversity. Find out more.

Strategic plan

The 2018-2022 Bond University Strategic Plan provides a map to guide our collective action and signal our priorities for new investment. It is a plan that builds upon our existing strengths without diminishing our commitment to the mission that has underpinned our success to date, and ensures that we will continue to push out the boundaries of university education.

The preamble to this plan recognises the distinctive characteristics that define the Bond Difference – our commitment to teaching excellence, the deep engagement between our academics and their students, the spirit of entrepreneurialism, the importance of applied professional skills, and the personal and transformative development of Bond people.  It also explores the complex and dynamic context in which we operate and to which we must respond.

At the core of our Plan are the priorities and key actions that will guide our progress.  Four major priorities have been identified:

  1. Programs: deliver innovative programs attuned to industry and market needs
  2. Practices: provide a service orientated culture focused on outcomes
  3. Profile: raise our reputation, brand and the profile and impact of our research
  4. People: promote commitment, agility, and responsiveness within our workforce culture

Finally, the Plan describes the iconic projects that will drive its implementation. These projects are large and transformative. They are designed to drive change, have impact across the whole of the University, and be tangible symbols of our ambition.

Download the Bond University Strategic Plan 2018-2022 (PDF)