Subjects overview
This program can be completed in 1 year 4 months (4 semesters)
Required subjects
Students must complete the following eighty credit points (80CP) of subjects.
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HRTM71-204: Contemporary Issues in Hospitality and Tourism Management (10CP)
Managers in tourism and hospitality organisations need to have a wide range of skills and knowledge to successfully navigate in competitive and dynamic international markets. They must be adept at managing relationships with internal and external stakeholders including business owners, brand or chain managers, staff, customers, suppliers and government agencies. In this subject, you will learn about the key challenges, innovations and issues shaping tourism and hospitality now and in the future and develop skills and knowledge that could lead to a successful international management career in these industries.
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HRTM71-205: Revenue Management (10CP)
Revenue Management is used in service organisations to enable prices to be set strategically; optimise the management of inventory; and sell more strategically to maximise revenue and profitability. An understanding of revenue management practices will enable students to apply data-based decision making to answer important questions such as what to sell, when to sell, whom to sell to and at what prices. Students will learn about the role of revenue management specifically in the hotel and tourism industries and discover how this role interacts with, and is influenced by, other departments within an organisation to optimise revenue outcomes. Students will put their skills in revenue management into practice as they work in teams to manage a simulated hotel using the Hotel Operations, Tactics and Strategy (HOTS) system. They will implement revenue management and other operational decisions as they aim to meet their goals to improve the performance of the hotel.
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HRTM71-206: Tourism Analysis and Evaluation (10CP)
Operators, investors, and government authorities increasingly rely on research data to inform decisions that aim to maximise financial returns as well as social and economic benefits of tourism-related projects. In this subject, students will learn about relevant tourism databases and develop skills in collecting, analysing, and reporting data in formats that are accessible to various tourism stakeholder groups. They will develop skills that are important in tourism and hospitality operations and related government departments, where managers need to be able to read, analyse and interpret data in order to make informed decisions and communicate results to stakeholders.
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HRTM71-212: Workplace Health and Safety (10CP)
Working in a management position anywhere in the world involves a duty of care to provide a safe environment for workers and customers. In Australia, this responsibility is constituted in the Work Health and Safety Act 2011, with most developed countries having similar legislation. In this subject, you will learn about the types of health and safety risks found in hospitality, sport, tourism and other service sector environments and about management responsibilities in relation to risks in the workplace. You will learn about the international standard for risk management (ISO 31000) and will apply the principles and process embodied in ISO 31000 to a variety of real-world business cases.
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HRTM71-220: Sustainable Tourism and Indigenous Cultures (10CP)
This subject is designed to introduce you to the concepts associated with sustainability, stakeholder involvement, and Indigenous culture interpretation in a tourism context. Key issues relating to the environmental, cultural and ethical issues involved in tourism development, the packaging of tourism products, the use of tourism resources and changing consumer preferences, are explored in the context of the overall tourism system. Theoretical knowledge and concepts will be brought to life through case studies, guest speakers, case studies and other experiential activities.
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MGMT71-104: Managing People (10CP)
The Managing People subject provides an introduction to the field of organisational behaviour. The subject emphasises understanding, predicting, and influencing behaviour in organisations using insights gained from theory, empirical research, and sharing of practical experience. The facet that differentiates this subject from traditional organisational behaviour modules is the focus on self-assessment, self-insight, self-management and leadership. Topics discussed include: Work group dynamics and team decision making; Individual differences; Understanding how perceptions and attitudes affect behaviour at work; Motivation; Current models of motivation and job design; Conflict management and resolution; Leadership effectiveness; Organisational and national culture effects on individual and organisational behaviour. Methods used throughout the semester include lecture and readings, experiential exercises, self-assessment instruments, written and verbal assignments, video critiques, case discussions, and group discourse.
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MKTG71-600: Marketing Fundamentals
An introduction to the essentials of marketing critical to managing profitable customer relationships in today’s dynamic and connected environment. You will learn how to acquire and retain the right customers through the application of consumer behaviour, market research, market segmentation, targeting, positioning and customer relationship management. The primary aim of this subject is to foster a customer-centric orientation and a marketing mindset when addressing business issues.
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STAT71-102: Analysis and Application
This subject introduces students to fundamental quantitative theory and tools to support business intelligence and data analysis needs of modern organisations. This Includes basic statistics, probability distributions, correlation, regression, and time series forecasting. The emphasis of this subject is to develop practical computational skills and problem-solving capabilities utilising appropriate analytical approaches to a given problem. The tools and techniques introduced in this subject, including the use of spreadsheets for data management and analysis, can be applied to exploratory big data analysis.
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General Electives
Students must choose forty credit points (40CP) of postgraduate subjects from across the University.
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University Postgraduate Electives
Students may choose from all postgraduate subjects across the University that are available as general electives.
Optional Specialisation
Students are encouraged to tailor their study with an optional Specialisation. This will replace forty credit points (40CP) of elective subjects.
Opportunities
Students may take advantage of the following opportunities to have an international, real-world, or internship experience, provided they meet the requirements. This would replace the equivalent credit points of electives and may incur additional costs. Please discuss this with an Enrolment and Student Engagement Officer in the Student Business Centre for more information.
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BUSN71-300: Silicon Valley Study Tour (10CP)
The Silicon Valley Study Tour enables students to explore the field of entrepreneurship and innovation through a highly experiential educational experience combining the in-depth study of creativity and innovation with site visits, and discussions with representatives of some of the world's most innovative companies. Focusing on the cultural and systemic enablers of innovation, students will see first-hand the way in which companies drive creativity and entrepreneurial outcomes. The subject centres around an international tour visiting a range of business entities, including small start-ups, accelerators and co-working spaces, and large multinational firms. The highly collaborative learning environment allows an intense, work-integrated educational experience that may be a highlight of students’ Bond experience.
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BUSN71-301: South East Asia Study Tour (10CP)
The SE Asia Study Tour provides an immersive experience and insights into doing business in developing economies. The tour will focus on the business opportunities in manufacturing, transport and logistics, and in the leisure, hospitality and tourism sectors. The developing economies of SE Asia provide some of the most exciting business opportunities in the world. The ASEAN region is a dynamic growing market with large, growing and predominantly young populations. It has a competitive advantage in labour supply, and it is geographically and politically well-positioned to exploit trade tensions between the superpowers. It is also one of the most beautiful areas of the world with amazing scenery, history, culture, food, and hospitable people. Learn about government economic development strategies, and business opportunities and challenges in SE Asia across a range of industries, including auto manufacturing, solar technology, logistics, IT and communications, and tourism, though site visits and guest speakers from government and industry. And there will be plenty of time for rest and relaxation – temples, ancient cities, shopping, beaches, fabulous restaurants and hotels.
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BUSN71-620: Individual Study in Business (10CP)
Individual Study in Business is an elective subject in the postgraduate programs offered by the Bond Business School. Students must complete an independent research paper on an agreed topic, supervised by a Bond Business School academic staff member. Enrolment is by application only and Faculty approval is required.
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BUSN71-700: Business Internship A (10CP)
The purpose of the Internship subject is to provide students with opportunity to demonstrate the application of conceptual knowledge to the real world via industry placement in their selected field. This allows high achieving students to integrate their theoretical and conceptual knowledge with the skills and problem solving techniques required in the work place. Other outcomes include the acquisition of knowledge, research skills and the attitudes of business professionals, the ability to think independently, grow in originality, creativity, initiative, curiosity, enthusiasm, and resourcefulness, the ability to communicate ideas, an understanding of theory and procedures; knowledge of pertinent literature; and adeptness in the workplace. This subject provides a valuable transition between university and the work place. Guidelines have been developed to increase understanding of the subject and these can be obtained from the Student and Industry Placement Coordinator within the Career Development Centre.
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IBUS71-313: Europe Study Tour
The subject begins with a series of lectures on global business issues, and completes with a number of visits to companies in the target country to enable students to experience how global business issues are managed within the target context. The Study Tour is designed to allow students to reflect upon and contrast theories and frameworks from their program subjects with experiential learning in the target country/company visits.
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IBUS71-314: Asia Study Tour
Offers a unique perspective into conducting business in a foreign market. This tour of one of Australia’s major trading partners will provide direct exposure to the challenges and opportunities of working in the global business environment. Utilising site visits, industry and government speakers and practical exercises, you will develop executive-level insights into international business relations. You are expected to integrate your executive experience, theoretical knowledge, and insights from the study tour to develop a business case supporting or rejecting the international expansion of an Australian business.
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Major / Minors / Specialisations Finder
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Study plan
Take the guess work out of planning your study schedule. Your program's study plan has been carefully curated to provide a clear guide on the sequential subjects to be studied in each semester of your program. Your study plan is designed around connected subject themes to equip you with the fundamental knowledge required as you progress through your course.
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