Subjects overview
This program can be completed in 1 year 4 months (4 semesters)
Required subjects
Students must complete the following eighty credit points (80CP) of subjects.
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BUSN71-201: Event Management (10CP)
This subject provides an overview of the event management process in a variety of contexts. Specifically, students will learn to plan, organise, implement and evaluate events while managing time, budget and relevant risk factors. Students will also explore the relevance of project management, human resource management (including volunteers), meeting procedures, report writing, submission preparation, legal considerations, and team cohesion to the creation of successful events. Throughout the semester, students will work in small teams to apply what they are learning to design and run an actual event.
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HRTM71-201: International Food and Beverage Management (10CP)
International Food and Beverage Management introduces students to the food production and service processes and challenges associated with managing food and beverage outlets. The role of food and beverage within the international accommodation industry is considered and a variety of different types of food and beverage outlets are considered. The subject equips students with knowledge about menu planning and design; service systems and processes; inventory management and purchasing procedures; as well as the importance of careful cost control strategies.
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HRTM71-203: Guest Service Experience Management (10CP)
Guest Service Experience Management provides an in-depth understanding of the critical guest service functions required to meet or exceed the expectations of guests during their hotel experience. You will learn how service quality and service recovery principles underpin all facets of hotel management from guest reservations to arrival, housekeeping and maintenance services, guest safety and security, through to guest departure. The design of service experiences, the management of service quality and departmental resourcing are explored along with their impact on guest satisfaction and hotel performance. Students will develop practical skills required to work in a hotel by undertaking training across a range of guest service tasks using a leading hotel property management system, Oracle OPERA Cloud.
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HRTM71-205: Revenue Management (10CP)
Revenue Management is used in service organisations to enable prices to be set strategically; optimise the management of inventory; and sell more strategically to maximise revenue and profitability. An understanding of revenue management practices will enable students to apply data-based decision making to answer important questions such as what to sell, when to sell, whom to sell to and at what prices. Students will learn about the role of revenue management specifically in the hotel and tourism industries and discover how this role interacts with, and is influenced by, other departments within an organisation to optimise revenue outcomes. Students will put their skills in revenue management into practice as they work in teams to manage a simulated hotel using the Hotel Operations, Tactics and Strategy (HOTS) system. They will implement revenue management and other operational decisions as they aim to meet their goals to improve the performance of the hotel.
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HRTM71-212: Visitor Experience Management (10CP)
This subject explores the essential role of experiences in tourism, hospitality and related industries, highlighting the growing importance of the experience economy and technology across these sectors. As these industries shift toward creating more immersive and engaging visitor experiences, the need for specialised management knowledge in designing and overseeing such high-quality visitor experiences becomes paramount. This subject is divided into three sections which resemble the three core phases of the visitor experience: anticipatory phase, on-site phase, and the reflective phase of the visitor experience. The topics will examine key principles in each of these three phases such as the role of tourist motivation in shaping tourist behaviour, the value of marketing influencing visitor motivations, the role of interpretation for engaging on-site experiences and the essence of meaningful and memorable digital and non-digital visitor experiences. Students will also learn to assess visitor feedback to refine and enhance current offerings, while applying creative thinking principles to craft innovative new experiences to ensure greater visitor satisfaction and visitor wellbeing. Ideas for creating transformative visitor experiences will also be covered in class.
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HRTM71-220: Sustainable Tourism and Indigenous Cultures (10CP)
This subject is designed to introduce you to the concepts associated with sustainability, stakeholder involvement, and Indigenous culture interpretation in a tourism context. Key issues relating to the environmental, cultural and ethical issues involved in tourism development, the packaging of tourism products, the use of tourism resources and changing consumer preferences, are explored in the context of the overall tourism system. Theoretical knowledge and concepts will be brought to life through case studies, guest speakers, case studies and other experiential activities.
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MGMT71-104: Managing People (10CP)
The Managing People subject provides an introduction to the field of organisational behaviour. The subject emphasises understanding, predicting, and influencing behaviour in organisations using insights gained from theory, empirical research, and sharing of practical experience. The facet that differentiates this subject from traditional organisational behaviour modules is the focus on self-assessment, self-insight, self-management and leadership. Topics discussed include: Work group dynamics and team decision making; Individual differences; Understanding how perceptions and attitudes affect behaviour at work; Motivation; Current models of motivation and job design; Conflict management and resolution; Leadership effectiveness; Organisational and national culture effects on individual and organisational behaviour. Methods used throughout the semester include lecture and readings, experiential exercises, self-assessment instruments, written and verbal assignments, video critiques, case discussions, and group discourse.
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MKTG71-100: Marketing Fundamentals (10CP)
An introduction to the essentials of marketing critical to managing profitable customer relationships in today’s dynamic and connected environment. You will learn how to acquire and retain the right customers through the application of consumer behaviour, market research, market segmentation, targeting, positioning and customer relationship management. The primary aim of this subject is to foster a customer-centric orientation and a marketing mindset when addressing business issues.
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General Electives
Students must choose forty credit points (40CP) of postgraduate subjects from across the University.
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University Postgraduate Electives
Students may choose from all postgraduate subjects across the University that are available as general electives.
Optional Specialisation
Students are encouraged to tailor their study with an optional Specialisation. This will replace forty credit points (40CP) of elective subjects.
Opportunities
Students may take advantage of the following opportunities.
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Postgraduate Opportunities
Students may have the opportunity to participate in an international study tour experience or internship as a general elective. Those interested should consult with an Enrolment Officer in Student Assist for guidance and to check eligibility requirements (e.g., GPA, language proficiency, prerequisites). Students should make informed decisions and ensure their chosen international experience or internship aligns with their academic and personal goals.
Participating in such an opportunity may involve additional costs, which may vary depending on the opportunity's location, duration, and nature. Students are responsible for all associated expenses, including travel, accommodation, visa fees, insurance, and any program or placement fees that may be applicable.
Opportunities
- BUSN71-300: Silicon Valley Study Tour (10CP)
- BUSN71-301: South Pacific Study Tour (10CP)
- BUSN71-302: Asia Study Tour (10CP)
- BUSN71-303: Europe Study Tour (10CP)
- BUSN71-304: East Asia Study Tour (10CP)
- BUSN71-305: Southeast Asia Study Tour (10CP)
- BUSN71-306: North America Study Tour (10CP)
- BUSN71-620: Individual Study in Business (10CP)
- BUSN71-700: Business Internship A (10CP)
Major / Minors / Specialisations Finder
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Study plan
Take the guess work out of planning your study schedule. Your program's study plan has been carefully curated to provide a clear guide on the sequential subjects to be studied in each semester of your program. Your study plan is designed around connected subject themes to equip you with the fundamental knowledge required as you progress through your course.
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