MKTG71-100: Marketing Fundamentals

Description

An introduction to the essentials of marketing critical to managing profitable customer relationships in today’s dynamic and connected environment. You will learn how to acquire and retain the right customers through the application of consumer behaviour, market research, market segmentation, targeting, positioning and customer relationship management. The primary aim of this subject is to foster a customer-centric orientation and a marketing mindset when addressing business issues.

Subject details

Type: Postgraduate Subject
Code: MKTG71-100
EFTSL: 0.125
Faculty: Bond Business School
Semesters offered:
  • January 2025 [Standard Offering]
  • September 2025 [Standard Offering]
Credit: 10
Study areas:
  • Business, Commerce, and Entrepreneurship
Subject fees:
  • Commencing in 2024: $5,410.00
  • Commencing in 2025: $5,520.00
  • Commencing in 2026: $5,630.00
  • Commencing in 2024: $6,060.00
  • Commencing in 2025: $6,340.00
  • Commencing in 2026: $6,630.00

Learning outcomes

  1. Analyse and synthesise fundamental marketing concepts to evaluate market opportunities and challenges.
  2. Critically evaluate marketing problems and propose evidence-based strategies that integrate core marketing principles.
  3. Design coherent marketing strategies or campaigns that apply fundamental marketing concepts creatively and strategically.
  4. Assess and interpret consumer behaviour and market trends to inform effective marketing decision-making.
  5. Create and implement team-based solutions that address technical aspects of marketing management challenges and demonstrate effective collaboration.

Enrolment requirements

Requisites:

Nil
Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions:

Anti-requisites:

Subject outlines

Subject dates

  • Standard Offering
    Enrolment opens: 10/11/2024
    Semester start: 20/01/2025
    Subject start: 20/01/2025
    Last enrolment: 02/02/2025
    Teaching census: 14/02/2025
    Withdraw - Financial: 15/02/2025
    Withdraw - Academic: 08/03/2025
  • Standard Offering
    Enrolment opens: 20/07/2025
    Semester start: 15/09/2025
    Subject start: 15/09/2025
    Last enrolment: 28/09/2025
    Teaching census: 10/10/2025
    Withdraw - Financial: 11/10/2025
    Withdraw - Academic: 01/11/2025
Standard Offering
Enrolment opens: 10/11/2024
Semester start: 20/01/2025
Subject start: 20/01/2025
Last enrolment: 02/02/2025
Teaching census: 14/02/2025
Withdraw - Financial: 15/02/2025
Withdraw - Academic: 08/03/2025