Subjects overview
This program can be completed in 3 years (6 semesters)
Core Curriculum
Students must complete three (3) subjects plus the Beyond Bond Program.
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CORE11-001: Critical Thinking and Communication (10CP)
In this subject students will be introduced to critical thinking and clear expression. They will evaluate arguments, identify assumptions, judge patterns of inference, and recognise and apply various methods of reasoning. Students will learn how to clarify and visually represent their thinking to make better decisions, evaluate and use evidence, and communicate more effectively in their writing and speaking. Using these skills, students will structure and write an academic essay and deliver an oral presentation.
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CORE11-002: Collaboration, Teams and Leadership (10CP)
This subject is designed to help Bond students develop the intrapersonal and interpersonal skills to function effectively as individual contributors, team players and leaders in diverse social contexts. These collaborative skills are essential to all students’ personal and professional lives in any current or future profession. Students will gain a greater understanding of their personality, values, emotions, perceptions and related attributes, and develop an appreciation of the diversity of these characteristics in others. This perspective is required to work effectively in diverse multi-disciplinary groups and to develop the followership and leadership behaviours that are highly valued in contemporary organisations. Finally, students will develop a structured, self-directed approach to their ongoing learning as a capable individual, effective collaborator, and global citizen.
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CORE11-003: Responsibility, Integrity and Civic Discourse (10CP)
The subject fosters a lifelong commitment to responsible discourse and action in all spheres of human interaction. Using applied case-based approach, students will gain the critical tools to effectively respond to the moral challenges in their personal, civic, professional and global contexts. After developing a critical vocabulary and problem-solving toolkit for addressing issues of responsibility and right action, students explore a broad range of real-world, contemporary problems. Through the consideration of these problems, students are encouraged to reflect on, develop and articulate a response to the problem, outline how they can act upon their judgement, and justify their decision making. The subject explores issues of responsible decision making in many cultural, professional and political contexts specifically in the areas of civil society, science, business, media, technology, culture and the law. Topics remain flexible to reflect the dynamic nature of questions of responsibility and right action in the 21st century.
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Beyond Bond Program
To keep up with the ever-changing work landscape, we aim to help our students future-proof their careers by developing broader employability skills that are actively sought out by employers. Unique to our University, Beyond Bond is a compulsory professional development program with a practical, activity-based approach that is integrated into all undergraduate degrees.
Required Subjects
Students must complete the following eighty credit points (80CP) of subjects.
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ACCT11-100: Accounting Principles (10CP)
This subject provides a broad and important foundation in key accounting concepts, tools, and processes of the discipline. Students will learn to apply fundamental accounting concepts and procedures to prepare and interpret basic financial statements for different types of business entities. Both manual and computerised accounting systems are used to demonstrate the accounting process. Users of financial information and the decisions they make based on accounting information are considered throughout the subject.
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BUSN13-331: Business Model Generation (10CP)
The first of an innovative, two-subject sequence, Business Model Generation leads students through a systematic process to invent, design and implement new business models. It is an adaptive, iterative and collaborative approach that can be used to create value for customers, organisations and society. Despite the emphasis on business models, the process is equally useful in a variety of contexts from non-profit ventures to organisational change. A primary focus of this subject is on applying the tools and techniques needed to design, test and validate a business model to meet an identified real need, opportunity or problem. Within this context, students have the opportunity to develop their creativity, communication, collaboration and related skills while fostering a comprehensive business perspective integrating a broad range of disciplinary knowledge from previous studies in marketing, accounting, management, finance, information technology and other areas. At the end of this subject, you will be part of a team primed to take a specific business through its life cycle of launching through to shutting down in the next subject, Business Model Execution.
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BUSN13-332: Business Model Execution (10CP)
The second of an innovative, two-subject sequence, Business Model Execution continues students’ journey through a systematic process to invent, design and implement new business models. The primary focus of this subject is for students to launch, grow, manage and eventually shut down the business created the previous semester in Business Model Generation. Within this context, students have the opportunity to develop their teamwork, project management and decision-making capabilities such as navigating the challenges experienced within the typical organisational life cycle (e.g., launch, growth, stability and shut-down). As with Business Model Generation, students continue to develop an integrated business perspective, synthesising a broad range of disciplinary knowledge from previous studies in marketing, accounting, management, finance, information technology and other areas.
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ECON11-100: Principles of Economics (10CP)
Students are introduced to economic analysis and its applications. Topics include: decision making, analysis of constraints, analysis of benefits and costs, maximisation, competitive pressures and market forces, and public policy issues. By the end of the subject, successful students will be equipped with the tools of economics and prepared to address economic problems in their day to day lives, industry, politics, society, and the environment.
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FINC11-101: Fundamentals of Finance (10CP)
This subject introduces the analytical approaches used by managers when making financial decisions.. The theory and application of fundamental concepts of time value of money, the relationship between risk and return (i.e., CAPM), portfolio theory of investment (i.e., diversification), and capital structure are examined in detail. Students will apply these concepts and assorted financial tools to value stocks and bonds, estimate the cost of capital and implement the discounted cashflow technique to make capital budgeting decisions. Students will also gain exposure to real-time market data via the Bloomberg database.
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LAWS10-100: Business Law (10CP)
Business Law is a subject offered by the Faculty of Law for Bond Business School students and other non-law students. The subject provides an introduction to the law regulating business in Australia today. It seeks to develop students' knowledge and understanding of the Australian legal system and sources of law in Australia, the commercial legal responsibilities and risks of doing business, key aspects of the law of torts, contracts and consumer protection, and the law associated with starting, managing, financing and closing companies and other business entities. By focusing on the legal responsibilities and risks that have a substantial impact on business, the subject highlights the important role that law plays in business decision-making.
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MGMT13-305: Human Resource Management (10CP)
Human Resource Management (HRM) is an integral part of your future career as a manager in any organisation. Nearly all managers are involved in forecasting staffing needs in their departments, recruiting and selecting new employees, training and developing these employees, appraising and nurturing their performance, and motivating them through pay and rewards. These activities must effectively support the organisation’s strategic goals and also be legal, fair and consistent. This intermediate level subject will develop your understanding and hands-on skills related to HRM. Knowing about HRM will also help when you are looking for a job or working in a non-managerial role since everyone is affected by their organisation’s human resource practices. While the focus of this subject is on what all managers need to know about HRM, it also provides the foundation step toward a career specialising in HRM.
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MKTG11-100: Marketing Fundamentals (10CP)
Marketing is the art and science of understanding and satisfying customer needs by creating value for both the customer and the marketer. Facilitating these exchanges requires several interrelated processes and activities including market research, market segmentation, product, pricing, promotional strategies and distribution. In this introductory subject, you will explore the various theories and frameworks of marketing and learn to apply them to marketing phenomena around you.
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Alternate Choice
Students must choose ten credit points (10CP) of the following subjects. STAT11-111 Business Statistics or STAT11-112 Quantitative Methods.
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STAT11-111: Business Statistics (10CP)
This subject introduces students to fundamental quantitative theory and tools to support business intelligence and data analysis needs of modern organisations. This Includes basic statistics, probability distributions, correlation, regression, and time series forecasting. The emphasis of this subject is to develop practical computational skills and problem-solving capabilities utilising appropriate analytical approaches to a given problem. The tools and techniques introduced in this subject, including the use of spreadsheets for data management and analysis, can be applied to exploratory big data analysis.
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STAT11-112: Quantitative Methods (10CP)
Designed to foster the development of foundational mathematical and statistical skills necessary for subsequent quantitative subjects in the Bond Business School. This includes applications of calculus, probability, discrete and continuous random variables, sampling distributions, hypothesis testing, and application of the central limit theorem to large sample inference and data analytics. The use of popular statistical computing packages are integral to providing an applied approach to these topics.
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Business Major
Students must complete one (1) of the following Majors (60CP).
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International Business
The International Business major prepares students for a variety of roles in today’s fast-changing and ever more competitive international business environment. The subjects offered in this major develop theoretical and practical knowledge, and analytical and entrepreneurial skills, that underpin success in international trade.
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Management
This major provides students with a holistic body of knowledge, skills and strategies that are critical to long-term organisational success. The scope of subjects covered in the Management Major provides students with the ability to identify strategic problems and develop viable, value-add solutions for a range of organisational issues that present at different organisational levels.
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Marketing Communication
The field of marketing communications is in a state of constant change. By studying a Marketing Communications major, students will develop the practical skills, built on a foundation of theory, to meet the needs of this ever-evolving industry. Students will acquire transferable and adaptable knowledge in strategic communication, public relations, advertising and/or digital communication. Via case study analysis, campaign creation and hands-on skill development, students will gain industry knowledge and expertise in a small-class environment. Developing ethical and innovative communication campaigns and tactics for real-world clients enables students to apply their skills helping them gain confidence in, and practice with, their new abilities. The course also focuses on developing creativity, critical thinking and presentation skills. Graduates will gain flexible and dynamic skills set, transferable across many diverse and exciting career paths.
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Marketing
This major develops students’ knowledge, skills, and practical experience in designing and implementing market-driven, value-creation marketing strategies underpinned by a sound understanding of consumer and buyer behaviour. The focus is placed on how to conduct market research, analyse findings, and communicate these to management.
General Electives
Students must choose sixty credit points (60CP) of undergraduate subjects from across the University.
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University Undergraduate Electives
Students may choose from all Undergraduate subjects across the University that are available as general electives.
Optional Major
Students are encouraged to undertake an optional Major. This will replace sixty credit points (60CP) of elective subjects.
Optional Minor
Students are encouraged to undertake an optional Minor. This will replace forty credit points (40CP) of elective subjects.
Study plan
Take the guess work out of planning your study schedule. Your program's study plan has been carefully curated to provide a clear guide on the sequential subjects to be studied in each semester of your program. Your study plan is designed around connected subject themes to equip you with the fundamental knowledge required as you progress through your course.
Connect
Speak to a current Bond student
Connect
Speak to a current Bond student