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The Business of Esports

Esports is taking the world by storm. From those who want to be behind the keyboard, to those who’d prefer to be behind the scenes, the growing esports industry will employ many Australians in the future. There is so much more to the esports industry than just fun and games. 

Rapid growth will see professionals employed in all aspects of the industry, from commercial partnerships to sport management and even the law. Those who succeed in riding the esports wave will be equipped with the skills and mindset to adapt and grow with the industry. 

This course is delivered via six online modules: 

  • The origins, emergence and phenomenal growth of esports
  • The esports ecosystem
  • Esports and commerce: Getting down to business
  • Managing and delivering an esports event
  • Esports as sport: Is this for real?
  • The future of esports: Emerging challenges and new directions

Students will also complete a one-day practical workshop covering engaging with the esports industry. 

About this experience

Designed for: High school students in Years 11 and 12 

Delivery: On campus/online

Learning time: A total of 24 hours of learning, consisting of: 

  • 8 hours of online modules on the Bond Learner platform
  • 6 hours face-to-face on campus
  • 10 hours of additional readings and assessment 
May course dates

Online course start date: Monday, 13 May, 2024

Registrations close: Friday, 10 May, 2024

Practical workshop date: Saturday, 25 May, 2024

August course dates

Online course start date: Monday, 19 August, 2024

Registrations close: Monday, 26 August, 2024

Practical workshop date: Thursday, 29 August, 2024

Cost: $50

Location: Bond University Gold Coast campus

High School study areas


Digital Solutions

Meet your educator

Stephen O'Grady

Stephen is a PhD candidate at Bond Business School whose research project on the role of sport in the integration process for women from refugee backgrounds is supported by the Queensland Academy of Sport.

Stephen completed degrees in English and philosophy (BA) and ethical and cultural studies (MA) in Ireland, before embarking on a higher degree by research in sport management at Bond University. 

Stephen is a former news and sport journalist who worked as a broadcaster and print journalist in Ireland before emigrating to Australia, where his career moved into communications, marketing, and reputation management. As a university educator, he has designed and delivered courses on subjects such as sport marketing, sustainable sport events, and contemporary sport issues.

His on-the-field sport experience has focused on soccer, Gaelic football, rugby union, and squash. He plays for the Tarragindi Tigers Over-35s and has held administrative, coaching, and reporting roles across the sport industry. 

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