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ENFB13-304: New Venture Planning January 2019 [Standard]

General information

In this subject, students apply the concepts, tools and practices necessary to identify and evaluate new business ventures. Throughout the semester, students will work in small teams to design and assess the viability of a business opportunity by understanding industry dynamics, market and competitive considerations, customer needs and associated risk factors. This provides students with the opportunity to develop a range of competencies to enhance their personal entrepreneurial capacity.


Academic unit:Bond Business School
Subject code:ENFB13-304
Subject title:New Venture Planning
Subject level:Undergraduate
Semester/Year:January 2019
Credit points:10

Delivery & attendance

Delivery mode:


Workload items:
  • Seminar: x12 (Total hours: 24) - Seminar 1
  • Seminar: x12 (Total hours: 24) - Seminar 2
  • Personal Study Hours: x12 (Total hours: 72) - Recommended study time & reviewing materials
Attendance and learning activities: Attendance at all class sessions is expected. Students are expected to notify the instructor of any absences with as much advance notice as possible


Prescribed resources:
  • Sage Publications (2013). New Venture Creation: An Innovator's Guide to Entrepreneurship. 2nd, Sage Publications , 439.
After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as

Enrolment requirements

Requisites: ?


Restrictions: ?

Students must have completed 120 credit points prior to enrolling.

Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

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Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Explain the key entrepreneurial considerations for successfully launching new ventures.
  2. Apply relevant concepts and tools to develop a new venture feasibility analysis within a group context.
  3. Determine the key financial and non-financial resources required for new ventures.
  4. Assess the external environmental factors affecting the proposed new venture to evaluate the associated risks and determine appropriate countermeasures.
  5. Communicate a new venture proposal verbally and in writing.


Assessment details

TypeTask%Timing*Outcomes assessed
*Class Participation Preparation for and active participation in all class activities. 20% Progressive 1, 2, 3, 4.
Project Pitch your idea for a possible business opportunity to be explored for your group project. 10% Week 3 5.
Project § Group presentation of your feasibility analysis report. 10% Week 12 2, 3, 4, 5.
Project Report § Prepare a professionally written feasibility analysis report. 30% Week 12 1, 2, 3, 4, 5.
Paper-based Examination (Closed) Mid-semester Examination 30% Week 7 (Mid-Semester Examination Period) 1, 3, 4.
  • § Indicates group/teamwork-based assessment
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. The standard penalty will be 10% of marks awarded to that assessment per day late with no assessment to be accepted seven days after the due date. Where a student is granted an extension, the penalty of 10% per day late starts from the new due date.

Policy on plagiarism

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Disability support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Additional subject information

A peer-evaluation system will be used in this subject to help determine the individual marks for all group assessments. As part of the requirements for Business School quality accreditation, the Bond Business School employs an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Subject curriculum

Subject overview including review of learning goals, assessment structure and rationale, topics, resources, expectations and related issues.

Explores how to not waste time pursuing ideas, but rather to invest time in identifying a feasible market opportunity.

Explores key considerations for any new venture being planned and compares a variety of existing tools and methods to document and evaluate these considerations.

Provides guidance and recommendations for developing, practicing and delivering compelling pitches of your ideas to various stakeholders.

Provides an overview of the structure and elements of a comprehensive feasibility analysis for a new venture.

Examines the many external factors that can impact your business model (e.g., political, economic, cultural, legal, market, competitive). These factors are considered to help articulate the sustainable competitive advantage of the proposed venture.

Financial planning for start-ups including break-even analysis, sales forecasting & scenarios, start-up expenses, operating costs & funding requirements. Will also examine options for minimally viable product (MVP) to minimise financial risk and resource requirements.

Considers the methods and tools to assess the potential risks that could affect your proposed venture and how these factors can be addressed. Considers approaches to identifying potential limiting factors and obstacles to define critical success factors for the venture and specific risks and countermeasures.

Approved on: Nov 14, 2018. Edition: 2.1