About the program
The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry.
This program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector. It explores the many aspects of sports management from a grassroots level through to elite professional sports organisations and events.
You will focus on managing high-performance sport, business strategies, strategic sports marketing including social media, event and facilities management, finance, law, governance and organisational leadership.
The program will give you access to leading experts in sport, law, business and public relations who possess a wealth of industry experience, including working with elite athletes and consulting to national sporting organisations.
The Bond University Master of Sports Management program is designed to prepare you for a range of leadership and management roles in sport specific disciplines.
Upon completion of the program, you will be well-positioned to seek employment in a range of settings in the multi-faceted sport industry at local, national and international levels.
You may find employment in the government, community, private and not-for-profit sectors including:
- Professional sport teams, leagues and affiliated organisations
- Community service organisations
- Government sport and recreation services
- Local, state and national sport governing bodies
- Major event corporations
- Sport venue management
- High performance sport development and player management
- Sport advertising, media relations, sponsorship and marketing
- Apparel and merchandising companies
- Logistics, compliance and financial operations
This program has been designed in close consultation with prominent industry professionals to ensure the integrity and contemporary relevance of the degree.
- Social Media: Risks and Opportunities (COMN71-102)
- Managing Sustainable Sport Events & Venues (SPMT71-120)
- Strategic Sport Marketing (SPMT71-116)
- Global Sports Law and Governance (LAWS77-521)
- Strategic Sport Management (SPMT71-113)
- Research Methods in Humanities and Social Sciences (HUMR71-100)
- Managerial Finance (FINC71-600)
- Managing High Performance Sport (SPMT71-121)
- International Sport Business (SPMT71-115)
- Behaviour in Organisations (MGMT71-600)
- Choice of approved postgraduate elective
Plus one subject from the following:
- Evidence-Based Research Project (SPMT71-201) or
- Sport Management Professional Preparation (SPMT71-119)
* Subject names and structure may change
Program structure and sequencing
Please visit Program Structure and Sequencing for guidance on study plans.
Learning & teaching methodology
The Master of Sports Management program comprises a combination of lectures, tutorials, seminars, workshops, case studies, field trips, examinations, presentations, internship and industry projects. Students benefit from the extensive professional experience of academic staff in a range of fields, as well as their professional networks.
The program places an emphasis on real-world experience from the first semester. Many of the subjects in the program include industry-based assessment activities that are delivered in conjunction with the sport industry. This inclusion of small projects mirrors the real world contexts in which graduates will be employed and enables students to develop their own advanced professional competencies.
Visiting guests with extensive experience will also participate in field trips, workshops and lectures to provide students with insight into the practice requirements and career opportunities of the industry.
Academic entry requirements
Successful completion of a Bachelor degree in a discipline related to the diverse areas of sport management including management, business, marketing, finance, accounting, law, public relations, exercise and sports science.
English language proficiency requirements
As tuition is delivered in English, all students will be required to provide documented evidence of the required level of proficiency in the English language. Read more detailed information on English Language Proficiency Requirements for university study.
Credit for prior study
Subject credits may be awarded for previous studies. To apply for credits, you will need to submit academic transcripts including detailed subject outlines/course descriptions for each relevant subject and/or certified copies of testamurs to the Office of Future Students. Please refer to how to apply for credit for more information
How to apply
As part of the Master of Sports Management, you may take the Sport Management Professional Preparation elective*. This industry experience subject is for academic credit and involves students gaining on-the-job practical experience within a sport-based organisation relevant to their studies. You will be responsible for working through tasks and projects, and expected to engage in problem-solving and professional techniques relevant to the sport organisation with which you are working. This enables you to apply the knowledge and skills you have learnt during the advanced subjects in sports management to real-world situations.
Bond University enjoys affiliations with numerous local, national and international sport organisations which grant access to real life opportunities including internships, work experience and research. Many practitioners from national and state sport governing bodies and sport organisations across professional, semi-professional and amateur levels of sport are involved in the delivery of classroom based material and workshops, as well as program governance through the engagement of the External Industry Program Advisory Committee.
Find out about the Industry Advisory Board.
Bond University Sports Management students have conducted their industry experience with a varied range of sport organisations. Bond continues to expand its network of relationships in this sphere. Below are some of the sport organisations with which Bond has relationships:
- Australian Olympic Committee
- Australian Institute of Sport
- Australian Football League
- Australian Rugby Union
- Australian Sports Commission
- Australian University Games
- Baseball Queensland
- Events Management Queensland
- Gold Coast City Council
- Netball Queensland
- Queensland Academy of Sport
- Skate Australia
- World Rugby
- World Surf League
Throughout the program, you will be encouraged to further your career pathways by undertaking extra-curricular voluntary work in the sport sector in order to develop your practical skills and build industry networks.
* Student must maintain a Grade Point Average of at least 2.5.
Bond University is a member of the Australian Sport Commission’s Elite Athlete Friendly University Agreement (EAFUA). Through this agreement, Bond is dedicated to supporting elite athletes in the balanced pursuit of their academic and sporting goals by introducing more flexible academic regulations and requirements for elite student athletes.Read more