The Future Belongs To Those Designing Their Own Pathway
Creative industries are a core part of Australia’s emerging services economy, and creative practitioners and innovators are increasingly finding themselves working and collaborating across boundaries. The Bachelor of Creative Arts is an innovative program that tailors its offerings to a student’s unique ambitions and interests. The personalised nature of the program empowers students to identify their own ambitions, then equips them with the skills, theory and practice to navigate existing pathways—or design their own. Design a path that is unique to your ambitions with the flexibility to apply your creative practice to a range of industries including Business, Creative Writing and Humanities.
Choose from 40 specialist Major options including:
Social Media, Advertising, Language, Criminology, International Relations, Entrepreneurship & Innovation and many more.
Communications and Digital Media Experience Day
Are you interested in studying Communications and Digital Media? Gain an insight into the program by attending our Communications and Digital Media Experience Day!
When: Wednesday, 28 June 2017
Where: Bond University, Gold Coast
Register your attendance here.
* This event is complimentary for Year 10, 11 and 12 students and one parent.
About the program
The Bachelor of Creative Arts is an innovative program that tailors its offerings to students’ unique ambitions and interests. The personalised nature of the program empowers students to identify their own ambitions, then equips them with the skills, theory and practice to navigate existing pathways—or design their own. Creative Arts students undertake three majors. All students begin with a creative writing major to develop a range of foundation skills in creative thinking and narrative. Students also select a second specialist creative major (advertising; communication; film and television; journalism; media; multimedia design; public relations or social media). Within their creative specialisation, students learn through a hands-on, project-based approach to learning, where they are encouraged to develop industry relationships, undertake creative internships and practice and publish within their chosen creative niches. The flexible program enables students to ground their creative endeavours within a third foundation major. A creative entrepreneur may pursue a business major, an aspiring thriller writer might study criminology or a documentary filmmaker might study international relations to better understand working in a non–profit organisation. In the final stages of their degree, students will have the opportunity to develop a capstone creative work project, which will knit what they have learned across their three selected content areas together into a major portfolio piece showcasing their skills and talents.
Graduates of this program will be equipped for success in both creative and corporate environments and have the ability to integrate contemporary theory with cutting-edge creative practice, incorporating digital technologies. They will have critical and analytical cognitive skills, as well as the ability to consolidate and synthesise knowledge within their chosen discipline areas. They will also have the technical and creative skills for problem-solving, the ability to craft narratives that resonate with audiences, an understanding of the market and cultural forces that drive the creative industries, a command for the technologies of new-media storytelling and the flexibility to apply their creative practice to a range of industries.
Graduates of this program can expect to find a wide range of employment opportunities in the creative industries and various external industries depending on their chosen majors. This could include creative arts roles such as: creative writing, publishing, screenwriting, screen production, journalism (including long-form writing and documentary production), content creation, brand journalism, Podcasting, copywriting, social and digital media content creation, digital curatorship, graphic design, games writing, TV production, multi-media design, video animation, creative direction. Graduates could also work in creative or communications roles within other industries, for example communications and content-creation in corporate, political or not-for profit sectors. Students may also start their own business or work on a freelance basis.
The Bachelor of Creative Arts program comprises of these subjects, as follows:
Core University Subjects (3)
All three CORE University Subjects must be completed by the end of your first year
- CORE11-001 Critical Thinking and Communication (CORE 1)
- CORE11-002 Leadership and Team Dynamics (CORE 2)
- CORE11-003 Ethical Thought and Action (CORE 3)
Plus: Beyond Bond: Professional Development and Community Engagement
Creative Writing Major (6)
These subjects are a foundation part of your program and therefor must be taken
- Creative Writing: Fiction and Non-Fiction (JOUR13-300)
- Screenwriting 1 (FITV11-110)
- Screenwriting 2 (FITV12-210)
- Plot and Genre (JOUR11-110)
- Creative Writing Project 1 (JOUR11-111) (pre-req JOUR11-110)
and 1 chosen from:
- Creative Writing Project 2 (JOUR11-112) (pre-req JOUR11-111 and Faculty Approval Required)
- Major Australian Writing (AUST11-100)
- Great Narrative Literature (ENGL12-106)
- Freelance Writing and Reporting Specialties (JOUR13-318)
Creative Major Option (6)
Choose one (1) major option from the below list
|Film and Television||Journalism|
|Social Media||Public Relations|
Humanities OR Business Major Option (6)
Choose one (1) major option from either the Humanities Major or Business Major, as listed below
Humanities Major Options:
Business Major Options:
(student is required to take MKTG11-100: Marketing as an elective if choosing this major)
|Entrepreneurship and Innovation|
(student is required to take MKTG11-100: Marketing as an elective if choosing this major)
*Double major options are not available in this program
Three (3) electives of which at least 2 must come from the FSD list of undergraduate subjects. It is recommended that students consider an internship as an elective option.
If students choose either the Marketing, Marketing Communication or Digital Business Major they will be required to take business subject as their general elective, please refer to the Major listing above for details of the required subject.
To fulfil your student visa requirements, you will need to enrol in 40 credit points per semester.
Most students undertake four (4) subjects per semester (equivalent to 40 credit points). You may however enrol in fewer subjects and extend your degree over a longer period.
Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.
Year 12 school leaver
Bond University requires the successful completion of Year 12 or equivalent for entry to Bachelor level programs. Bond does not rely solely on the Overall Position (OP) or the Australian Tertiary Admission Rank (ATAR). Rather, a range of criteria are also considered such as extracurricular activities and personal attributes, including outstanding leadership qualities and community involvement.
International Secondary School students
For more information for International Students, including the International Baccalaureate, please go to the International Secondary School equivalency page.
Alternative entry pathways
For those applicants who do not currently have the required academic qualifications, there are a number of alternative entry pathways:
- Bond University Tertiary Preparation programs
- Bond University Diploma programs
- Other institutional Tertiary Preparation Programs
- Vocational education and training qualifications (Certificate IV and above)
- Prior higher education experience (at this university or another)
- Special Tertiary Admissions Test (STAT)
- Professional or para-professional qualifications/experience
- Employment experience verified by a statement of service from the employer stating the position title and length of service and a very brief statement on the tasks undertaken.
For more information on what is required please visit our how to apply page.
English language proficiency requirements
As tuition is delivered in English, all students will be required to provide documented evidence of the required level of proficiency in the English language. Read more detailed information on English language proficiency requirements for university study.
Credit for prior study
Subject credits may be awarded for previous studies. To apply for credits, you will need to submit academic transcripts including detailed subject outlines/course descriptions for each relevant subject and/or certified copies of testamurs to the Office of Future Students. Please refer to how to apply for credit for more information