Bachelor of Creative Arts

What can you do with your degree?

A recent SGS Economics and Planning report revealed that the Australian creative industries sector contributes more than $90 billion to the national economy and exports $3.2 billion annually. The creative sector employs more than 600,000 people in Australia with over 263,500 of them working in non-creative industries, which highlights the clear demand for cross-disciplinary skills. Graduates of this program will be equipped with the technical and creative skills for problem-solving, the ability to craft narratives that resonate with audiences, an understanding of the market and cultural forces that drive the creative industries, a command for the technologies of new-media storytelling, and the flexibility to apply their creative practice to a range of industries and roles.

Journalist

Journalists write, create, edit, and present news content for traditional and non-traditional outlets including websites, blogs, social media platforms, digital-only platforms, magazines, newspapers, radio, and television. Seek (2021) projects a six per cent growth predicted over the next 5 years, with a median salary of $75k.

Copywriter

A copywriter is tasked to write clear and compelling copy for different media on behalf of a client. Copy may be written for websites, blogs, advertisements, emails, newsletters, etc. A copywriter typically conducts in-depth research on the topic that they will be writing about to produce engaging and clear copy to grab readers’ attention.

Marketing professional

A marketing and communication professional works on the creation and implementation of marketing and advertising initiatives to improve an organisation’s overall sales and presence. Career opportunities may include marketing and communications officer, digital marketing coordinator, advertising manager, communications manager, or public relations and social media manager.

Graphic designer

A graphic designer produces visual media and communication for clients. These designers may produce logos, posters, websites, brochures, magazine spreads, and many other visual materials.

Further study

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Program learning outcomes

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge, skills and abilities that will be achieved on completion of the program. These outcomes will help you determine whether this program aligns with your professional pathway, career and learning goals.