Unlock opportunities in corporate and business communication
Explore the communication and business industries, and tailor your studies with a Bachelor of Communication (Business) at Bond University, Australia. By studying a Bachelor of Communication (Business) at Bond University, students can explore both the communication and business industry, while tailoring their studies to relevant career ambitions. Graduates gain a flexible and dynamic skill set, transferable across many career paths.
At Bond, students are given the opportunity to experience the industry first-hand and can graduate sooner with Bond’s accelerated degrees.
At Bond, students learn from nationally and internationally recognised academics in a collaborative environment. They experience Bond’s small class sizes and a hands-on approach to learning that optimises their educational experience.
Combined Degree Options
- Experience an interdisciplinary approach to learning
- Engage with and capitalise on our large network of industry connections
- Learn from nationally and internationally recognised academics
About the program
Communication skills are in high demand in all fields and most professional roles including management and specific fields such as marketing, advertising, public relations, journalism, social media, film and television, computer animation, user-interface design, human resources, corporate training, and professional writing. The Bachelor of Communication (Business) offers you foundational studies in Communication and Media with a specialist major in Marketing. Show more
Communication skills are in high demand in all fields and most professional roles including management and specific fields such as marketing, advertising, public relations, journalism, social media, film and television, computer animation, user-interface design, human resources, corporate training, and professional writing. The Bachelor of Communication (Business) offers you foundational studies in Communication and Media with a specialist major in Marketing. Bond’s flexible Bachelor of Communication (Business) program provides you with many opportunities to personalise your learning. In addition to the foundation Marketing major, you may choose another specialty major or minor as an elective from one of ten Communication areas: Advertising, Communication and Society, Corporate Storytelling, Creative Writing, Digital Media, Film and Television, Journalism, Media Studies, Social Media, and Public Relations. As part of your studies, you may produce marketing strategies and advertising and public relations campaigns for real clients as well as blogs, podcasts, published media stories, and websites. You will also gain sound insight into human society in various contexts including gender, interpersonal, and intercultural communication. Some professional positions for those obtaining the Bachelor of Communication (Business) are social media marketing specialist, communications officer, marketing communication and public relations specialist, strategic communication manager, sales representative, campaign manager, research communications officer, copywriter, and web developer. Show less
|Duration||6 semesters (2 years)|
|Program type||Bachelors Degree|
|Study area||Business and Commerce, Communication and Creative Media|
|Credit for prior study||For more details on applying for credit, please contact the Student Business Centre: [email protected]|
The Bachelor of Communication (Business) program comprises 24 subjects, as follows:
University core subjects (3)
- CORE11-001 Critical Thinking and Communication (CORE 1)
- CORE11-002 Leadership and Team Dynamics (CORE 2)
- CORE11-003 Ethical Thought and Action (CORE 3)
Required subjects (9)
- Marketing (MKTG11-100)
- Foundations of Content Creation (COMN11-100)
- Introduction to Communication (COMN11-101)
- Strategic Speaking and Writing (COMN11-102)
- Communication in the Workplace (COMN11-103)
- Mass and Popular Media (COMN12-203)
- Interpersonal Communication (COMN12-205)
- Digital Media and Society (COMN12-302)
- Capstone Project (COMN13-300)
Marketing major (6)
You must complete the following subjects:
- Consumer and Buyer Behaviour (MKTG12-301)
- Market Research and Analysis (MKTG13-303)
- Promotional Design and Planning (MKTG13-302)
- Strategic Marketing (MKTG13-320)
Plus complete two (2) of the following subjects:
- International Marketing (MKTG13-301)
- Internet and Social Media Marketing (MKTG13-312)
- Digital and Direct Marketing (MKTG13-319)
General Electives (6)
Choice of six (6) electives from the list of available undergraduate subjects from across the University. Students can choose a specialist Communication discipline Major (6 subjects) or Minor (4 subjects) as their elective choice, these are: Advertising, Communication and Society, Corporate Storytelling, Creative Writing, Digital Media*, Film and Television, Journalism, Media Studies (Communication), Public Relations, Social Media (Communication)
* Please be advised the Digital Media major is currently unavailable
To fulfil your student visa requirements, you will need to enrol in 40 credit points per semester.
Most students undertake four (4) subjects per semester (equivalent to 40 credit points). You may however enrol in fewer subjects and extend your degree over a longer period.
Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.
The below fees are based on the total estimated program fee divided by the number of standard full-time semesters required to complete the program. Fees may vary based on which subjects are selected and the number of subjects enrolled in for each semester.
Semester program fee:
- Students commencing study in 2022: $21,040* per semester average
- Students commencing study in 2023: $21,600* per semester average
Total program fee:
- Students commencing study in 2022: $126,240
- Students commencing study in 2023: $129,600
When considering the fees associated with your studies, keep in mind that Bond’s accelerated schedule means you can finish your degree sooner and be out in the workforce up to a year earlier than most other universities.
This time saving also represents a substantial reduction in accommodation and living costs, plus a full year of extra earnings.
* The fees listed are average costs displayed to provide an indicative program cost only, they may differ to the indicative fee included in the Bond University offer letter due to differences in individual and exact study schedules.
Tuition fees are subject to change on an annual basis and will be charged at the appropriate fee for the year of enrolment.
* Note: for students commencing January 2021 the University has held the 2020 tuition fee amount in recognition of the current circumstances, with 2021 fees effective only from the University’s May 2021 semester.
Applicants with recent secondary education (within the past two years)
Entry score for 2021 entry
|Min ATAR||Min OP||Min IB|
Visit our student profile if you are interested in the profile of all students who commenced undergraduate study at the Faculty in the January semester 2020.
Applicants must meet the University's general minimum admission criteria.
International Secondary School students
For more information for International Students, including the International Baccalaureate, please go to the International Secondary School equivalency page.
Alternative entry pathways
For those applicants who do not currently have the required academic qualifications, there are a number of alternative entry pathways:
- Bond University Tertiary Preparation programs
- Bond University Diploma programs
- Other institutional Tertiary Preparation Programs
- Vocational education and training qualifications (Certificate IV and above)
- Prior higher education experience (at this university or another)
- Special Tertiary Admissions Test (STAT)
- Professional or para-professional qualifications/experience
- Employment experience verified by a statement of service from the employer stating the position title and length of service and a very brief statement on the tasks undertaken.
For more information on what is required please visit our how to apply page.
English language proficiency requirements
As tuition is delivered in English, all students will be required to provide documented evidence of the required level of proficiency in the English language. Read more detailed information on English language proficiency requirements for university study.
Credit for prior study
Subject credits may be awarded for previous studies. To apply for credits, you will need to submit academic transcripts including detailed subject outlines/course descriptions for each relevant subject and/or certified copies of testamurs to the Office of Future Students. Please refer to how to apply for credit for more information
How to apply
The Bachelor of Communication (Business) is designed to equip students with the theoretical knowledge and practical experience to enable them to step into an organisation and start assisting with the development and implementation of communication strategies and marketing plans. Graduates could expect to find employment as an Account Manager, Copywriter, Event Coordinator, Journalist, Marketing Manager, Media Buyer or Public Relations Practitioner.