Unlock opportunities in corporate and business communication
Explore the communication and business industries, and tailor your studies with a Bachelor of Communication (Business) at Bond University, Australia. By studying a Bachelor of Communication (Business) at Bond University, students can explore both the communication and business industry, while tailoring their studies to relevant career ambitions. Graduates gain a flexible and dynamic skill set, transferable across many career paths.
At Bond, students are given the opportunity to experience the industry first-hand and can graduate sooner with Bond’s accelerated degrees.
At Bond, students learn from nationally and internationally recognised academics in a collaborative environment. They experience Bond’s small class sizes and a hands-on approach to learning that optimises their educational experience.
Combined Degree Options
- Experience an interdisciplinary approach to learning
- Engage with and capitalise on our large network of industry connections
- Learn from nationally and internationally recognised academics
About the program
The Bachelor of Communication (Business) offers students foundational studies in Communication and Media with a major in Marketing. Students may also choose to specialise by taking a second Communication major from one of ten areas: Advertising, Communication & Society, Corporate Storytelling, Creative Writing, Digital Media, Film & TV, Journalism, Media Studies, Social Media, and Public Relations.
|Duration||6 semesters (2 years)|
|Program type||Bachelors Degree|
|Study area||Business and Commerce, Communication and Creative Media|
|Credit for prior study||For more details on applying for credit, please contact the Student Business Centre: [email protected]|
The Bachelor of Communication (Business) is designed to equip students with the theoretical knowledge and practical experience to enable them to step into an organisation and start assisting with the development and implementation of communication strategies and marketing plans. Graduates could expect to find employment as an Account Manager, Copywriter, Event Coordinator, Journalist, Marketing Manager, Media Buyer or Public Relations Practitioner.
The Bachelor of Communication (Business) program comprises 24 subjects, as follows:
University core subjects (3)
- CORE11-001 Critical Thinking and Communication (CORE 1)
- CORE11-002 Leadership and Team Dynamics (CORE 2)
- CORE11-003 Ethical Thought and Action (CORE 3)
Foundation subjects (4)
- Marketing (MKTG11-100)
- Introduction to Communication (COMN11-101)
- Digital Media and Society (COMN12-302)
- Advertising Principles and Practice (ADVT11-100)
Marketing major (6)
Students must choose six (6) subjects for a marketing major:
You must complete the following subjects:
- Consumer and Buyer Behaviour (MKTG12-301)
- Market Research and Analysis (MKTG13-303)
- Strategic Marketing (MKTG13-320)
- Promotional Design and Planning (MKTG13-302)
You must complete three (2) of the following subjects:
- International Marketing (MKTG13-301)
- Internet and Social Media Marketing (MKTG13-312)
- Digital and Direct Marketing (MKTG13-319)
Specialist major (6)
Choose one of the following specialist majors which comprises of 6 subjects:
- Corporate Communication
- Digital Media
- Social Media
- Public Relations
- Multimedia Design*
* please note the last intake for this major was 192
Students must choose five (5) elective subjects from the Faculty of Society & Design list of undergraduate subjects.
To fulfil your student visa requirements, you will need to enrol in 40 credit points per semester.
Most students undertake four (4) subjects per semester (equivalent to 40 credit points). You may however enrol in fewer subjects and extend your degree over a longer period.
Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.
The below fees are based on an average per semester cost, fees may vary based on which subjects are selected and the number of subjects enrolled in for each semester:
- 2019 fees: $19,080 per semester (based on 4 subjects per semester)
- 2020 fees: $20,040 per semester (based on 4 subjects per semester)
When considering the fees associated with your studies, keep in mind that Bond’s accelerated schedule means you can finish your degree sooner and be out in the workforce up to a year earlier than if you went to another university.
This time saving also represents a substantial reduction in accommodation and living costs, plus a full year of extra earnings.
Applicants with recent secondary education (within the past two years)
Applicants must meet the University's general minimum admission criteria.
In the January semester 2019 there were fewer than five OP/ATAR offers made in this program hence no comparative information on previous OP/ATAR intake scores is available.
Visit our student profile if you are interested in the profile of all students who commenced undergraduate study at the Faculty in the January semester 2019.
International Secondary School students
For more information for International Students, including the International Baccalaureate, please go to the International Secondary School equivalency page.
Alternative entry pathways
For those applicants who do not currently have the required academic qualifications, there are a number of alternative entry pathways:
- Bond University Tertiary Preparation programs
- Bond University Diploma programs
- Other institutional Tertiary Preparation Programs
- Vocational education and training qualifications (Certificate IV and above)
- Prior higher education experience (at this university or another)
- Special Tertiary Admissions Test (STAT)
- Professional or para-professional qualifications/experience
- Employment experience verified by a statement of service from the employer stating the position title and length of service and a very brief statement on the tasks undertaken.
For more information on what is required please visit our how to apply page.
English language proficiency requirements
As tuition is delivered in English, all students will be required to provide documented evidence of the required level of proficiency in the English language. Read more detailed information on English language proficiency requirements for university study.
Credit for prior study
Subject credits may be awarded for previous studies. To apply for credits, you will need to submit academic transcripts including detailed subject outlines/course descriptions for each relevant subject and/or certified copies of testamurs to the Office of Future Students. Please refer to how to apply for credit for more information