This subject focuses on providing students with an understanding of the principles of marketing and marketing management. It is designed to develop analytical and decision-making skills in marketing. Students will learn the marketing concept and be introduced to frameworks with which to analyse: product markets; marketing tools and strategies such as segmentation, differentiation and targeting; and positioning tactics using the marketing mix (product, price, promotion and distribution channels). Once you develop “marketing mind”, your way of viewing the world, thinking, and interacting with people will change. At the end of this subject, you will find yourself at the start line for entering the chaotic business world.
|Faculty||Bond Business School|
1. Demonstrate critical thinking through an understanding of the fundamental principles of marketing. This involves an illustration of product positioning, analysis of the variables in the consumer and industrial market that determine the target market, construction of a target market profile, identification and explanation of the functions of the marketing mix
2. Demonstrate knowledge and global awareness through the appreciation of the relationship of marketing theories, concepts and practices to both domestic and global marketing organisations
3. Demonstrate responsibility and critical thinking by recognising the application of marketing principles in phenomena they see around them. Students will illustrate a greater understanding of the marketing processes that they encounter every day in their role as consumer as well as potential future roles in the marketing industry
Must be admitted into a BBT/MBA Program
This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.
|Non-Standard Offering - Bond-BBT|
|Withdraw – Financial?||08/06/2020|
|Withdraw – Academic?||25/06/2020|