GMBA71-111: Marketing Management

Description

This subject focuses on providing students with an understanding of the principles of marketing and marketing management. It is designed to develop analytical and decision-making skills in marketing. Students will learn the marketing concept and be introduced to frameworks with which to analyse: product markets; marketing tools and strategies such as segmentation, differentiation and targeting; and positioning tactics using the marketing mix (product, price, promotion and distribution channels). Once you develop “marketing mind”, your way of viewing the world, thinking, and interacting with people will change. At the end of this subject, you will find yourself at the start line for entering the chaotic business world.

Subject details

Type: Postgraduate Subject
Code: GMBA71-111
Faculty: Bond Business School
Semesters offered:
  • May - Bond-BBT MBA 2025 [Non-Standard Offering]
Credit: 10
Study areas:
  • Business, Commerce, and Entrepreneurship

Learning outcomes

  1. Demonstrate critical thinking through an understanding of the fundamental principles of marketing. This involves an illustration of product positioning, analysis of the variables in the consumer and industrial market that determine the target market, construction of a target market profile, identification and explanation of the functions of the marketing mix
  2. Demonstrate knowledge and global awareness through the appreciation of the relationship of marketing theories, concepts and practices to both domestic and global marketing organisations
  3. Demonstrate responsibility and critical thinking by recognising the application of marketing principles in phenomena they see around them. Students will illustrate a greater understanding of the marketing processes that they encounter every day in their role as consumer as well as potential future roles in the marketing industry

Enrolment requirements

Requisites:

Nil
Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions: This subject is not available to
  • Study Abroad Students
  • This subject is not available to students on US Financial Aid.
  • Students on a Student Visa may be restricted from enrolment due to the mode of delivery in the chosen semester. Check the subject outline for further details.

Must be admitted into a BBT/MBA Program

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Subject outlines

Subject dates

  • Non-Standard Offering
    Enrolment opens: 23/03/2025
    Semester start: 19/05/2025
    Subject start: 19/05/2025
    Last enrolment: 31/05/2025
    Teaching census: 15/06/2025
    Withdraw - Financial: 16/06/2025
    Withdraw - Academic: 03/07/2025
Non-Standard Offering
Enrolment opens: 23/03/2025
Semester start: 19/05/2025
Subject start: 19/05/2025
Last enrolment: 31/05/2025
Teaching census: 15/06/2025
Withdraw - Financial: 16/06/2025
Withdraw - Academic: 03/07/2025