The sport industry is already a major contributor to Australia’s economic growth and that will be supercharged over the next decade as new opportunities arise in sport development, facilities management, event management, sponsorships, sports communication, law, marketing and so much more. Bond’s Master of Sport Management is designed to build on your existing skills, education and training to enable your transition to the next career level. Graduates of this program may find employment opportunities in the government, community, private and not-for-profit sectors including government, sport, tourism and recreation services, sport venue management, sport advertising, media relations, corporate partnerships and sponsorship, and marketing.
Where will your degree take you?
Sport event manager
Sport event managers are responsible for the planning and execution of local and major sport events. Other types of duties include, liaising with marketing professionals for the design of event collateral, managing event personnel, collaborating with sport coaches and teams, and negotiating price points with event contractors.
Sport marketers are responsible for promoting sport teams, players and events by creating effective advertising and building brand association. Responsibilities may include securing sponsorships for sporting teams and events, advertising and promotion of sporting events, building relationships with sporting organisations, as well as plan and execute integrated marketing campaigns.
Sport managers are responsible for the promotion and coordination of sport activities as well as oversee the participation, travel and logistics of players and coaches and other special groups in sport.
Bond Business School is among less than 7% of the world’s 13,000 business programs to have earned accreditation from the Association to Advance Collegiate Schools of Business (AACSB) and less than 2% have earned European Foundation for Management Development's (EFMD) European Quality Improvement System (EQUIS) accreditation. Bond Business School is both AACSB and EQUIS accredited placing us in the top 2% of Business Schools in the world.
Bond Business School is also one of four universities in Australia who are members of the Graduate Management Admission Council (GMAC), a tangible statement of the significant contribution our programs make to graduate management education.
Where our graduates are now
From Bond to the Tokyo 2020 Olympic Games: Crafting a successful career in sport management
Whether you're a competitor or simply a sports aficionado, a career in sport management can be particularly satisfying.Read more about From Bond to the Tokyo 2020 Olympic Games: Crafting a successful career in sport management
Program learning outcomes
Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge, skills and abilities that will be achieved on completion of the program. These outcomes will help you determine whether this program aligns with your professional pathway, career and learning goals.
View Master of Sport Management (Professional) learning outcomes
- Apply advanced sport management knowledge and skills to address both routine and non-routine tasks.
- Critically analyse and evaluate complex sport management issues or problems.
- Generate creative solutions that address a complex sport management opportunity or problem.
- Critically reflect on one's personal learning experience to extract, evaluate and apply insights.
- Recognise and appropriately adapt to the cultural, environmental and social considerations of individual behaviour and organisational operations in the field of sport management.
- Orally communicate complex sport management information to a diverse professional audience using appropriate visual aides.
- Articulate complex sport management ideas, decisions, recommendations and other information in a clear, concise writing style tailored to a given audience.
- Collaborate effectively with others to complete a complex project or group task.
Take your skill set to the next level
Extend your learning beyond the completion of your degree. Consider progressing on your journey to sharpen your skills and expand your knowledge in business and other specialised areas through these learning opportunities.
Higher Degree Research
Further study might qualify for Higher Degree Research in the form of Bond’s Master of Philosophy or Doctor of Philosophy.
Our microcredential courses allow you to upskill in your chosen area without the commitment of a full degree. Ranging in length from a few hours to a few weeks, Bond's microcredentials are taught by academics who have their finger on the industry pulse.Read more about Microcredentials