Dr Sven Brodmerkel

Research interests

I studied Political Science, History and German Literature at the University of Muenster before earning my PhD in Political Science at the Hochschule Vechta. After completing my doctorate, I worked as a communication strategist in the German advertising industry, consulting for a diverse range of high-profile companies, including T-Mobile International, Bayer AG, Novartis International, Nestlé Purina and Nokia. I joined Bond University in 2008 and served as the Chair of the Academic Board of Miami Ad School Sydney from 2014-2017.

My research focuses broadly on two interrelated areas:

1. 'Creative Cultures': the changing nature of professional creativity and workplace cultures in the advertising industry;

2. ' Brand Cultures': the practices, politics and ethics of new media technologies in the context of advertising and branding. 

Currently I am particularly interested in the use of artificial intelligence and interactive, immersive technologies by brands. Also, I am investigating the professional identity and creative cultures of the advertising industry in relation to various inequalities - gender, age, race. My research is informed by critical-interpretive approaches and therefore usually of qualitative nature.