This subject introduces you to advertising as a professional practice, providing you with an overview of current industry trends and issues facing brands, marketing departments, and advertising agencies today. You will learn about the different roles in advertising agencies and the skills required for working in these positions. You will gain an understanding of the latest theories and concepts aiming to explain consumers’ decision-making and their relationships with brands. By working on a client brief, you will practice how to formulate effective, engaging advertising and brand communication across a variety of media channels. In addition to learning how to think strategically about advertising, this subject will also encourage you to think critically about advertising ethics and the impact of advertising on society and individuals.
|Faculty||Faculty of Society & Design|
1. Describe and explain the dynamics of the advertising industry and the role of advertising in the overall process of integrated marketing communications.
2. Explain and critique current and advanced theories of advertising, branding, and consumer decision-making.
3. Practically apply these theories, concepts as well as creative imagination by developing an advertising campaign concept based on a client brief.
4. Consider and critically evaluate advertising practices in relation to regulatory codes as well as in terms of their impact on broader social, ethical and cultural norms, issues and obligations.
|Withdraw – Financial?||12/06/2021|
|Withdraw – Academic?||03/07/2021|