Study of the formation and maintenance of attitudes, social stereotypes, and the desire to conform is central to our understanding of our social beliefs and judgments about other individuals and groups. Students of workplace communication, health communication, advertising, public relations, and journalism will learn about the dynamics of persuasive messages through studying theories and research on behaviour and attitudes, prejudice, aggression, altruism, and interpersonal attraction.
|Faculty||Faculty of Society & Design|
1. Describe the attitudes and key concepts that underlie persuasion. 2. Analyse and critique persuasive techniques and their influence on audiences. 3. Produce and consume persuasive communication guided by ethical standards. 4. Create messages that change, reinforce or shape the attitudes, beliefs, and/or behaviours of the receiver.
This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.
|Withdraw – Financial?||13/02/2021|
|Withdraw – Academic?||06/03/2021|