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COMN13-325: Persuasion and Influence


Study of the formation and maintenance of attitudes, social stereotypes, and the desire to conform is central to our understanding of our social beliefs and judgments about other individuals and groups. Students of workplace communication, health communication, advertising, public relations, and journalism will learn about the dynamics of persuasive messages through studying theories and research on behaviour and attitudes, prejudice, aggression, altruism, and interpersonal attraction.

Subject details

FacultyFaculty of Society & Design
Semesters offered
  • January 2023 [Standard Offering]
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2022: $5,260
  • Commencing in 2023: $5,400

Learning outcomes

1. Describe the attitudes and key concepts that underlie persuasion. 2. Analyse and critique persuasive techniques and their influence on audiences. 3. Produce and consume persuasive communication guided by ethical standards. 4. Create messages that change, reinforce or shape the attitudes, beliefs, and/or behaviours of the receiver.

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens14/11/2021
Semester start17/01/2022
Subject start17/01/2022
Cancellation 1?31/01/2022
Cancellation 2?07/02/2022
Last enrolment30/01/2022
Withdraw – Financial?12/02/2022
Withdraw – Academic?05/03/2022
Teaching census?11/02/2022