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COMN13-325: Persuasion and Influence

Description

Study of the formation and maintenance of attitudes, social stereotypes, and the desire to conform is central to our understanding of our social beliefs and judgments about other individuals and groups. Students of workplace communication, health communication, advertising, public relations, and journalism will learn about the dynamics of persuasive messages through studying theories and research on behaviour and attitudes, prejudice, aggression, altruism, and interpersonal attraction.

Subject details

TypeUndergraduate
CodeCOMN13-325
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • January 2022 [Standard Offering]
  • January 2023 [Standard Offering]
Credit10
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2021: $5,260
  • Commencing in 2022: $5,260

Learning outcomes

1. Describe the attitudes and key concepts that underlie persuasion. 2. Analyse and critique persuasive techniques and their influence on audiences. 3. Produce and consume persuasive communication guided by ethical standards. 4. Create messages that change, reinforce or shape the attitudes, beliefs, and/or behaviours of the receiver.

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Subject outlines

Subject dates

Standard Offering
Enrolment opens15/11/2020
Semester start18/01/2021
Subject start18/01/2021
Cancellation 1?01/02/2021
Cancellation 2?08/02/2021
Last enrolment31/01/2021
Withdraw – Financial?13/02/2021
Withdraw – Academic?06/03/2021
Teaching census?12/02/2021