Expand your career potential right now
Right now, employers seek graduates with a deep understanding of theory and practice. A Master of Communication at Bond University, Gold Coast, ensures graduates complement their problem-solving skills with a high level of written communication. By studying on the Gold Coast, students can advance into the next chapter of their career and graduate sooner with Bond’s accelerated degrees.
The Master of Communication at Bond allows students to choose multiple dissertation/ portfolio options. These dissertation/ portfolio options allow students to develop their research and communication skills in an area of interest. Students can choose from a variety of research topics across areas, including, but not limited to: Journalism, Advertising, Social Media, Marketing, and Public Relations. Students are mentored and supervised by the University’s highly skilled and recognised academics, with vast experience in the industry.
Intensive Delivery Mode (Postgraduate)
The Master of Communication is delivered in intensive mode. Intensive Mode Delivery is a compact and time efficient way to complete a postgraduate qualification with minimal impact on professional and personal lifestyles. Subjects are generally delivered in either standard intensive or mixed mode. Standard Intensive delivery is generally scheduled over two weekends during the semester with two sets of three-day sessions per subject, usually scheduled Thursday to Saturday (approximately six to eight contact hours per day) with a break of four or five weeks between session one and session two of each subject. Mixed mode subjects will include a mixture of compulsory online activities and on-campus workshops. International students are required to be on campus every week. This mode of delivery will not impact the duration of the degree length.
Combined Degree Options
- Choose from several dissertation/ portfolio options in an array of research areas
- Learn in small class sizes with our highly skilled academics
- Graduate sooner with Bond’s accelerated degrees
About the program
The Master of Communication program allows students to further their careers in Communication by equipping them with an appropriate mix of theory and practice suited to industry. It provides an ideal balance of theoretical knowledge, practical skills, problem solving abilities, interpersonal skills and a high level of written communication.
|Duration||3 semesters (1 year)|
|Program type||Masters Coursework|
|Study area||Communication and Creative Media|
|Credit for prior study||For more details on applying for credit, please contact the Student Business Centre: [email protected]|
The Master of Communication program will equip students with the skills to focus on interpersonal and group interactions in the workplace; communication challenges posed by an increasingly diverse and virtual workforce; planning for internal and external communication in private, public, and non-profit organisations; media relations; and management of risks, among other topics.
The Master of Communication comprises 12 subjects, as follows:
Core subjects (2)
- Research Methods in Humanities and Social Sciences (HUMR71-100)
- Epistemology and Theory of Knowledge (HUMR71-110)
Foundation subjects (6)
- Relational Communication (COMN71-104)
- Strategic Organisational Communication & Leadership (COMN71-105)
- Public Relations Masterclass (PUBR71-102)
- Social Media: Risks and Opportunities (COMN71-102)
- Human Communication Theory (COMN71-103)
- Advertising Masterclass (ADVT71-102)
Dissertation/Elective option subjects (4)
Students must choose one (1) of the following suites of subjects as their dissertation/portfolio:
- Major Dissertation/Portfolio A (20 credit points) (HUMR72-701)
- Major Dissertation/Portfolio B (20 credit points) (HUMR72-702)
- Minor Dissertation/Portfolio A (HUMR71-705)
- Minor Dissertation/Portfolio B (HUMR71-706)
- Plus two (2) elective subjects from the Faculty of Society & Design list of available postgraduate subjects.(COMN71-710 Communication Internship and Portfolio and further Minor Dissertation/Portfolio subjects are available as elective subject options).
Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.
Available research topics for dissertation / portfolio
The Faculty of Society & Design has highly skilled academic staff who can provide supervision to students in the following research areas:
- Advertising and Brand Experience in a Multi-Channel Environment
- Advertising Creativity: Concepts and Applications
- Advertising Ethics and Corporate Social Responsibility
- Building Teamwork in the Virtual Workplace
- Convergence and Digital Industries
- Crisis Communication Strategies in a Digital World
- Effects of Different Leadership Styles on Organisational Culture
- Engaging Employees – Strong Advocates or Harsh Critics?
- Establishing Authentic Corporate Social Responsibility in a Sceptical Environment
- Global Factors Contributing to Organisational Change
- Impact of Social Media on Future Public Relations Practice
- Interactivity and Consumer Engagement on Social Media Platforms
- Interpersonal Communication
- Journalism in the 21st Century
- Journalism Reinvented
- Mobile and Pervasive Communications
- Opportunities and Challenges of Mobile and Real-Time Marketing
- Paparazzi – The New Face of Journalism?
- Role of Media Relations in a Social Media Future
- Serious Games and Gamification
- Significance of the Media in Bridging the Cultural Divide
- Social Media and User-Generated Content
- The Growing Significance of Citizen Journalism
- The Internationalisation of Advertising
- The New Journalism
- The Obama Effect – New Election Campaigning Strategies
- The Proliferation of Social Networking Sites
- Virtual Environments for Learning and Work
The below fees are based on an average per semester cost, fees may vary based on which subjects are selected and the number of subjects enrolled in for each semester:
- 2019 fees: $13,967 per semester (based on 4 subjects per semester)
- 2020 fees: $14,647 per semester (based on 4 subjects per semester)
Price may vary depending on elective discipline choice.
When considering the fees associated with your studies, keep in mind that Bond’s accelerated schedule means you can finish your degree sooner and be out in the workforce up to a year earlier than if you went to another university.
This time saving also represents a substantial reduction in accommodation and living costs, plus a full year of extra earnings.
Academic entry requirements
Completion of an Australian Bachelor degree or equivalent from an approved institution in either criminology, sociology, legal studies, psychology, humanities/arts or business studies.
Please contact the Office of Future Students for further information.
English language proficiency requirements
As tuition is delivered in English, all students will be required to provide documented evidence of the required level of proficiency in the English language. Read more detailed information on English Language Proficiency Requirements for university study.
Credit for prior study
Subject credits may be awarded for previous studies. To apply for credits, you will need to submit academic transcripts including detailed subject outlines/course descriptions for each relevant subject and/or certified copies of testamurs to the Office of Future Students. Please refer to how to apply for credit for more information