| Type: | Postgraduate Subject |
|---|---|
| Code: | GMBA70-310 |
| Faculty: | Bond Business School |
| Semesters offered: |
|
| Credit: | 5 |
| Study areas: |
|
Description
The purpose of this subject is to provide students with a broad understanding of the theory and practice of digital marketing. It focuses on the behavioural considerations of target buyers and how web properties, search engine, social media, content marketing and web analytics may be strategically leveraged to build profitable customer relationships. This experiential subject offers students the opportunity to gain in-demand digital marketing skills including planning, researching, executing, analysing, and iterating multi-format digital marketing campaigns. It also features the use of artificial intelligence to augment and enhance performance.
Subject details
Learning outcomes
- Demonstrate knowledge of digital marketing and its significance in marketing strategy.
- Demonstrate knowledge of a range of tools, frameworks and best practice standards for making digital marketing decisions.
- Create and present an integrated digital marketing campaign to a professional audience.
Enrolment requirements
| Requisites: |
Nil |
|---|---|
| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge. Assumed Prior Learning (or equivalent): |
| Restrictions: |
This subject is not available to
Must be admitted into a BBT/MBA Program This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure. |
Subject outlines
Subject dates
-
September - Bond-BBT MBA 2025
Non-Standard Offering Enrolment opens: 20/07/2025 Semester start: 05/01/2026 Subject start: 05/01/2026 Last enrolment: 05/01/2026 Teaching census: 08/01/2026 Withdraw - Financial: 09/01/2026 Withdraw - Academic: 11/01/2026
| Non-Standard Offering | |
|---|---|
| Enrolment opens: | 20/07/2025 |
| Semester start: | 05/01/2026 |
| Subject start: | 05/01/2026 |
| Last enrolment: | 05/01/2026 |
| Teaching census: | 08/01/2026 |
| Withdraw - Financial: | 09/01/2026 |
| Withdraw - Academic: | 11/01/2026 |