GMBA71-206: Marketing Management

Description

This course focuses on providing students with an understanding of the principles of marketing and marketing management. It is designed to develop analytical and decision making skills in marketing. Students will learn the marketing concept and be introduced to frameworks with which to analyse: product markets; marketing tools and strategies such as segmentation, differentiation and targeting; and positioning tactics using the marketing mix (product, price, promotion and distribution channels). Once you develop “marketing mind,” your way of viewing the world, thinking, and interacting with people will change, and that is what I intend to achieve through this course. At the end of this course, you will find yourself at the start line for entering the chaotic business world.

Subject details

Type: Postgraduate Subject
Code: GMBA71-206
Faculty: Bond Business School
Semesters offered:
  • January - Bond-BBT MBA 2024 [Non-Standard Offering - Bond-BBT]
  • September - Bond-BBT MBA 2024 [Non-Standard Offering - Bond-BBT]
  • January - Bond-BBT MBA 2025 [Non-Standard Offering]
Credit: 10
Study areas:
  • Business, Commerce, and Entrepreneurship

Learning outcomes

  1. Evaluate and create a basic marketing plan
  2. Demonstrate an ability to apply the appropriate language and vocabulary of marketing to the successful and ethical running of an enterprise
  3. Utilize the Web and other resources to conduct basic marketing research for both domestic and international environments.
  4. Demonstrate, through written assignments and class discussion, an understanding of the relationship between marketing concepts and larger business and social contexts in global market.

Enrolment requirements

Requisites:

Nil
Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions: This subject is not available to
  • Study Abroad Students
  • This subject is not available to students on US Financial Aid.
  • Students on a Student Visa may be restricted from enrolment due to the mode of delivery in the chosen semester. Check the subject outline for further details.

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Subject outlines

Subject dates

  • Non-Standard Offering - Bond-BBT
    Enrolment opens: 12/11/2023
    Semester start: 15/01/2024
    Subject start: 15/01/2024
    Last enrolment: 22/01/2024
    Teaching census: 31/01/2024
    Withdraw - Financial: 01/02/2024
    Withdraw - Academic: 11/02/2024
  • Non-Standard Offering - Bond-BBT
    Enrolment opens: 14/07/2024
    Semester start: 09/09/2024
    Subject start: 09/09/2024
    Last enrolment: 21/09/2024
    Teaching census: 06/10/2024
    Withdraw - Financial: 07/10/2024
    Withdraw - Academic: 24/10/2024
  • Non-Standard Offering
    Enrolment opens: 10/11/2024
    Semester start: 20/01/2025
    Subject start: 20/01/2025
    Last enrolment: 01/02/2025
    Teaching census: 16/02/2025
    Withdraw - Financial: 17/02/2025
    Withdraw - Academic: 06/03/2025
Non-Standard Offering - Bond-BBT
Enrolment opens: 12/11/2023
Semester start: 15/01/2024
Subject start: 15/01/2024
Last enrolment: 22/01/2024
Teaching census: 31/01/2024
Withdraw - Financial: 01/02/2024
Withdraw - Academic: 11/02/2024
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