| Type: | Postgraduate Subject |
|---|---|
| Code: | GMBA71-206 |
| Faculty: | Bond Business School |
| Semesters offered: |
|
| Credit: | 10 |
| Study areas: |
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Description
This course focuses on providing students with an understanding of the principles of marketing and marketing management. It is designed to develop analytical and decision making skills in marketing. Students will learn the marketing concept and be introduced to frameworks with which to analyse: product markets; marketing tools and strategies such as segmentation, differentiation and targeting; and positioning tactics using the marketing mix (product, price, promotion and distribution channels). Once you develop “marketing mind,” your way of viewing the world, thinking, and interacting with people will change, and that is what I intend to achieve through this course. At the end of this course, you will find yourself at the start line for entering the chaotic business world.
Subject details
Learning outcomes
- Evaluate and create a basic marketing plan
- Demonstrate an ability to apply the appropriate language and vocabulary of marketing to the successful and ethical running of an enterprise
- Utilize the Web and other resources to conduct basic marketing research for both domestic and international environments.
- Demonstrate, through written assignments and class discussion, an understanding of the relationship between marketing concepts and larger business and social contexts in global market.
Enrolment requirements
| Requisites: |
Nil |
|---|---|
| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
|
| Restrictions: |
This subject is not available to
This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure. |
Subject outlines
- January 2025 [Online - Marketing Management]
- September 2024 [Online - Marketing Management]
- January 2024 [Online - Marketing Management]
- September 2023 [Online - Marketing Management]
- January 2023 [Online - Marketing Management]
- September 2022 [Online - Marketing Management]
- January 2022 [Online - Marketing Management]
- September 2021 [Online - Marketing Management]
- January 2021 [Online - Marketing Management]
- September 2020 [Online - Marketing Management]
- January 2020 [Online - Marketing Management]
- September 2019 [Online - Marketing Management]
- January 2019 [Online - Marketing Management]
- September 2018 [Online - Marketing Management]
- May 2018 [Online - Marketing Management]
- January 2018 [Online - Marketing Management]
- September 2017 [Online - Marketing Management]
- May 2017 [Online - Marketing Management]
Subject dates
-
January - Bond-BBT MBA 2024
Non-Standard Offering - Bond-BBT Enrolment opens: 12/11/2023 Semester start: 15/01/2024 Subject start: 15/01/2024 Cancellation 1: 24/01/2024 Cancellation 2: 26/01/2024 Last enrolment: 22/01/2024 Withdraw - Financial: 01/02/2024 Withdraw - Academic: 11/02/2024 Teaching census: 31/01/2024 -
September - Bond-BBT MBA 2024
Non-Standard Offering - Bond-BBT Enrolment opens: 14/07/2024 Semester start: 09/09/2024 Subject start: 09/09/2024 Cancellation 1: 23/09/2024 Cancellation 2: 27/09/2024 Last enrolment: 21/09/2024 Withdraw - Financial: 07/10/2024 Withdraw - Academic: 24/10/2024 Teaching census: 06/10/2024 -
January - Bond-BBT MBA 2025
Non-Standard Offering Enrolment opens: 10/11/2024 Semester start: 20/01/2025 Subject start: 20/01/2025 Cancellation 1: 03/02/2025 Cancellation 2: 07/02/2025 Last enrolment: 01/02/2025 Withdraw - Financial: 17/02/2025 Withdraw - Academic: 06/03/2025 Teaching census: 16/02/2025
| Non-Standard Offering - Bond-BBT | |
|---|---|
| Enrolment opens: | 12/11/2023 |
| Semester start: | 15/01/2024 |
| Subject start: | 15/01/2024 |
| Cancellation 1: | 24/01/2024 |
| Cancellation 2: | 26/01/2024 |
| Last enrolment: | 22/01/2024 |
| Withdraw - Financial: | 01/02/2024 |
| Withdraw - Academic: | 11/02/2024 |
| Teaching census: | 31/01/2024 |
| Non-Standard Offering - Bond-BBT | |
|---|---|
| Enrolment opens: | 14/07/2024 |
| Semester start: | 09/09/2024 |
| Subject start: | 09/09/2024 |
| Cancellation 1: | 23/09/2024 |
| Cancellation 2: | 27/09/2024 |
| Last enrolment: | 21/09/2024 |
| Withdraw - Financial: | 07/10/2024 |
| Withdraw - Academic: | 24/10/2024 |
| Teaching census: | 06/10/2024 |
| Non-Standard Offering | |
|---|---|
| Enrolment opens: | 10/11/2024 |
| Semester start: | 20/01/2025 |
| Subject start: | 20/01/2025 |
| Cancellation 1: | 03/02/2025 |
| Cancellation 2: | 07/02/2025 |
| Last enrolment: | 01/02/2025 |
| Withdraw - Financial: | 17/02/2025 |
| Withdraw - Academic: | 06/03/2025 |
| Teaching census: | 16/02/2025 |