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BUSN13-332: Business Model Execution January 2020 [Standard]

General information

The second of an innovative, two-subject sequence, Business Model Execution continues students’ journey through a systematic process to invent, design and implement new business models. The primary focus of this subject is for students to launch, grow, manage and eventually shut down the business created the previous semester in Business Model Generation. Within this context, students have the opportunity to develop their teamwork, project management and decision-making capabilities such as navigating the challenges experienced within the typical organisational life cycle (e.g., launch, growth, stability and shut-down). As with Business Model Generation, students continue to develop an integrated business perspective, synthesising a broad range of disciplinary knowledge from previous studies in marketing, accounting, management, finance, information technology and other areas. 


Academic unit:Bond Business School
Subject code:BUSN13-332
Subject title:Business Model Execution
Subject level:Undergraduate
Semester/Year:January 2020
Credit points:10

Delivery & attendance

Delivery mode:


Workload items:
  • Seminar: x12 (Total hours: 24) - Seminar 1
  • Seminar: x12 (Total hours: 24) - Seminar 2
  • Seminar: x12 (Total hours: 12) - Seminar 3
  • Personal Study Hours: x12 (Total hours: 60) - Recommended study time & reviewing materials
Attendance and learning activities: Attendance at seminars & team meetings is compulsory. The roll & participation will be noted at each seminar. . Students are expected to notify the instructor of any absences with as much advance notice as possible.


Prescribed resources:
  • Developing New Products and Services. Chapter 13: Project Management for New Products and Services
  • Principles of Management. Chapters 7,11,14,15
  • Organisational Behaviour. Chapter 10: Conflict & Negotiations
  • Fundamentals of Business. Chapter 16: Accounting and Financial Information
  • Edmundson, A. C. (2013). Teaming is a verb.
  • Garfield, J. & Stanton, K. (2005). Building Effective Teams in Real Time.
  • Katzenbach, J. R. & Smith, D. K. (1993). The Discipline of Teams.
  • Meyer, C. (1994). How The Right Measures Help Teams Excel.
  • Michaelsen, L. K. & Schultheiss, E. E. (1988). Making Feedback Helpful.
  • Eisenhardt, K. M., Kahwajy, J. L. & Bourgeois, L. J. (1997). How Management Teams Can Have A Good Fight.
  • (2015). Debriefing: A Simple Tool to Help Your Team Tackle Tough Problems.
  • Galbraith, J. R. The STAR Model.
After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as

Enrolment requirements

Requisites: ?


Restrictions: ? This subject is not available to
  • Study Abroad Students

BUSN13-331 must be taken in the prior semester to BUSN13-332 which must be completed in the Final semester. Students must have completed 160 credit points of their program prior to undertaking this subject.

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

Find your program

Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Describe the nature and design of organisations, major organisational processes, the organisational life cycle and the evolving role of organisations in society.
  2. Develop a functioning organisation that creates value by delivering a product or service to a defined target market by integrating and applying knowledge from several functional areas (e.g., marketing, digital business, accounting, finance).
  3. Evaluate the creative problem-solving, decision-making, conflict management and other important behaviours within your team and their impact on your individual and collective performance.
  4. Demonstrate effective project management through the effective implementation, management and shut down of your business model.
  5. Demonstrate effective teamwork to effectively implement and manage your business model.
  6. Demonstrate effective oral and written communication skills in the preparation and presentation of plans, status reports and final evaluations of the implementation, management and shut down of your team’s business model.
  7. Demonstrate the ability to reflect on, evaluate and extract insights and new learning from your experiences.


Assessment details

TypeTask%Timing*Outcomes assessed
Learning Log Students are expected to maintain a journal of their thoughts and observations related to the subject. 10% Ongoing 7.
*Class Participation Preparation for and active participation in all class activities. 20% Ongoing 1, 2, 3, 4, 5, 6.
Project Plan § Develop detailed plans to guide the implementation and management of your business model. 15% Week 3 1, 2, 4, 5, 6.
Project Report § Prepare a final report summarising and evaluating the performance of your business model, including supporting evidence. 35% Week 12 1, 2, 3, 4, 5, 6.
Essay Drawing on your learning log and other relevant materials, write a reflective essay summarising what you have learned from participating in both this subject and Business Model Generation. 20% Week 13 3, 6, 7.

Pass requirement

Students must pass the individual assessment items in aggregate in order to pass the subject.

  • § Indicates group/teamwork-based assessment
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. The standard penalty will be 10% of marks awarded to that assessment per day late with no assessment to be accepted seven days after the due date. Where a student is granted an extension, the penalty of 10% per day late starts from the new due date.

Policy on plagiarism

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Disability support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Additional subject information

A peer-evaluation system will be used in this subject to help determine the individual marks for all group assessments. As part of the requirements for Business School quality accreditation, the Bond Business School employs an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Subject curriculum

Explores the principles and tools for effectively launching and managing new projects and facilitating team development and performance.

Examines approaches to effective decision making in teams. Also considers control systems and motivation applicable to team and organisational contexts.

Addresses conflict in teams and approaches to productively managing intragroup conflict. Also examines how teams can effectively 'debrief’ to enable continuous learning and improvement. The considerations involved in organisational design and its relation to purpose and strategy is also explored.

Reviews the fundamentals of financial statements and managerial accounting to support the final review and evaluation of students’ business models.

Approved on: Nov 11, 2019. Edition: 1.4