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Graduate Certificate in Sport Management

What can you do with your degree?

The sport industry is already a major contributor to Australia’s economic growth and that will be supercharged over the next decade as new opportunities arise in sport development, facilities management, event management, sponsorships, sports communication, law, marketing and so much more. Bond’s Master of Sport Management is designed to build on your existing skills, education, and training to enable your transition to the next career level. 

Graduates of this program may find employment opportunities in the government, community, private and not-for-profit sectors including government, sport, tourism and recreation services, sport venue management, sport advertising, media relations, sponsorship, and marketing.


Sport event manager

Sport event managers are responsible for the planning and execution of local and major sport events. Other types of duties include, liaising with marketing professionals for the design of event collateral, managing event personnel, collaborating with sport coaches and teams, and negotiating price points with event contractors.

Sport marketer

Sport marketers are responsible for promoting sport teams, players, and events by creating effective advertising and building brand association. Responsibilities may include securing sponsorships for sporting teams and events, advertising, and promotion of sporting events, building relationships with sporting organisations, as well as plan and execute integrated marketing campaigns.

Sport manager

Sport managers are responsible for the promotion and coordination of sport activities as well as overseeing the participation, travel and logistics of players and coaches and other special groups in sport. They can work for sport governing bodies, professional sport organisations, and any number of other sport-related organisations. 

Professional accreditation

Bond Business School is among less than 7% of the world’s 13,000 business programs to have earned accreditation from the Association to Advance Collegiate Schools of Business (AACSB) and less than 2% have earned European Foundation for Management Development's (EFMD) European Quality Improvement System (EQUIS) accreditation. Bond Business School is both AACSB and EQUIS accredited placing us in the top 2% of Business Schools in the world.

Bond Business School is also one of four universities in Australia who are members of the Graduate Management Admission Council (GMAC), a tangible statement of the significant contribution our programs make to graduate management education. 

Program learning outcomes

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge, skills and abilities that will be achieved on completion of the program. These outcomes will help you determine whether this program aligns with your professional pathway, career and learning goals.

Take your skill set to the next level

Extend your learning beyond the completion of your degree. Consider progressing on your journey to sharpen your skills and expand your knowledge in business and other specialised areas through these learning opportunities.

Postgraduate options

Progress with Postgraduate study
Upon successful completion of the Bachelor of Business, to further your understanding of business and to gain an added skillset and expertise, you could progress into any of the following postgraduate degrees:  


Whether you are looking to upskill, advance your career, change direction or dive deeper into a specific area, Bond offers a range of executive training and professional development microcredential courses to help you get ahead.    

  • Select from a suite of high-quality programs designed in collaboration with industry partners.    
  • Learn from anywhere in the world, at your own pace.    
  • Earn a digital certificate for each microcredential.    
  • Potentially gain credit towards future study at Bond University.

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