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Simplifying life one Eggy at a time

July 29, 2020

BBS alumnus, Kirk Reynoldson and HSM academic and alumna, Kate Morgan are the creators of life-admin app, Eggy

They’ve weathered the COVID-19 crisis, now the two Gold Coast entrepreneurs behind life admin app Eggy are launching a crowd-sourced funding campaign to help them crack the Australian market.

Husband and wife duo Kirk Reynoldson and Kate Morgan released an early version of Eggy at the start of May, amid the ongoing COVID-19 pandemic, providing an all-in-one solution to take the hassle out of managing bills, phone contracts, car registrations and other life admin documents.

Ms Morgan is an Assistant Professor in Nutrition and Dietetics at Bond University, while Mr Reynoldson is a former NRL star with Melbourne, St George-Illawarra and Newcastle. The pair, who are working full-time on the app, both studied at Bond before launching Eggy.

Eggy allows users to store all their life admin in one place. Users receive reminders for key dates and can share any life admin item with family and friends.

While it would seem an unusual decision to launch a new business in the middle of a global pandemic, Mr Reynoldson said they decided to push ahead after receiving a positive response from early adopters. They had hoped to sign up 100 people in 28 days to use Eggy – what they got was 109 in 24 hours. 

“We were like everyone, we had no idea what the pandemic would mean for Eggy and if the company would survive but we really sensed an opportunity. With the shift in the landscape, digital connection was only going to become more important for service providers and their customers.

“But the biggest thing for us was, we had a massive response on social media, and more people were at home on their phones…we actually turned it up a notch, and we’re glad we did.”

Ms Morgan said the huge response to Eggy’s release was part of the reason they decided to include crowd-sourced funding in their go-to-market strategy.

“We’ve only had Eggy in the hands of our early adopters for eleven weeks, but we’ve been blown away by all their feedback and engagement. So many people relate to this problem. Given this, we thought it was a natural progression to open Eggy up to anyone who wants to become a shareholder and to share in Eggy’s success.”

Eggy’s campaign has kicked off with expressions of interest expected over the next month. The process is being run through equity crowdfunding platform Birchal, with the aim being to build and refine the app in line with users’ feedback before Eggy’s full launch later this year.

The team has been bolstered by the addition of Dan Grzelak, head of security at software company Atlassian, to Eggy’s advisory board, while progressing discussions with corporates and service providers around future integrations.

“We want to automate the entire process of life admin, and connect users and service providers in a way that hasn’t been done before. Eggy has always been about having all your life’s info in the one place, doing the heavy lifting so that you don’t have to. We’re not stopping until we achieve that,” Ms Morgan said.

After this year’s Australia-wide launch, Mr Reynoldson and Ms Morgan plan to take Eggy global as quickly as possible.