The Transformer Startup Process

This course has been designed to fit seamlessly into your busy schedule. It is made up of 12 short, self-paced online modules that build on each other, and can be completed at your own pace via our high-quality learner platform. You will also be provided with a downloadable Founder’s Journal to brainstorm and document your ideas.

Assessment for this course consists of an online quiz made up of a series of multiple-choice questions to assess your understanding of the content. You must complete and pass the quiz to be eligible for your digital Certificate of Completion. 

Module 1: The Lean Startup Method & Turning Ideas into Opportunities

Explore the five principles of the Lean Startup Method and their importance in guiding thinking at the beginning of the startup journey. Recognise how to take your idea and transform it into a business opportunity while considering value creation.

Module 2: Know Your Customers and Their Problems

Uncover the importance of customer insights as they relate to startup ventures and access valuable information on how to analyse and understand your potential customers’ needs.

Module 3: Create Your Solution

Having improved your understanding of your customer, uncover the process of creating a value proposition and establishing your startup solution to a customer need.

Module 4: Pitch to Customers

Get tips, guidance and a template for creating a strong customer pitch.

Module 5: Build a Great Product

Explore the iterative process of creating and revisiting the product related to your startup venture.

Module 6: Business Model - Desirability

Understand the first of three risks that startup founders must manage and explore the business model canvas.

Module 7: Business Model – Feasibility

Understand the second of three risks that startup founders must manage and identify your startup’s key requirements that will inform it’s feasibility.

Module 8: Business Model – Viability

Understand the third of three risks that startup founders must manage and uncover financial considerations important to a successful startup venture.

Module 9: Growth Engines & Metrics

Explore the variety of ways that you can expand and scale your startup.

Module 10: Create Your Brand

Hear the tips on creating your startup brand identity, from naming to logos and connecting with your customer.

Module 11: Pitch to Investors

Weigh the value of pitching to investors as distinct from a customer pitch and get tips on how to create an impactful pitch.

Module 12: Launch Your Startup

Explore important considerations for the launching of your startup venture and get advice on timing, communication and style.

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Who should complete this course?

Do you have a business idea, but don't know where to start? Want to gain a better understanding of the process and methods required for startup success? Perhaps you're dreaming of launching your own for-profit venture or social enterprise, but don't have the tools to begin? 

This course has been designed for individuals from all backgrounds who are eager to acquire the fundamental steps and strategies needed to transform a business idea into a thriving startup. There are no prerequisites in terms of experience or prior learning, and no age requirements (as age is merely a number). All you need is an open mindset, a passion for innovation, and a strong desire for success.

Upon completion of the course, you will be able to:

1. Identify the difference between a business idea and a business opportunity.
2. Identify the process of turning customer interview answers into customer insights.
3. Recognise when a startup’s value proposition matches the needs of its customers.
4. Recognise the benefits of creating a minimum viable product (MVP) and iterating on the MVP based on customer feedback. 
5. Identify how to reduce the business model risks of desirability, feasibility, and viability.
6. Identify characteristics of a good startup pitch.