You are viewing this page as an international student.
Change to Domestic

You are a domestic student if you are an Australian citizen, a New Zealand citizen or the holder of an Australian permanent visa.

You are an international student whether you are within or outside Australia and you do not meet the domestic student criteria.

COVID-19 (coronavirus): Latest advice for the Bond community.

IBUS12-250: International Business May 2019 [Standard]

General information

International Business is a theoretical and practical introduction to the issues and complexities associated with doing business across borders. Business increasingly operates in an international context, either as a seller or buyer of services or merchandise. Knowledge of how business operates across borders is an essential element in the management of both small and large enterprises. The subject has an entrepreneurial focus. Key topics include frameworks for international environmental assessment, international strategic choices, modes of entry, and business functions and their application consistent with strategy.


Academic unit:Bond Business School
Subject code:IBUS12-250
Subject title:International Business
Subject level:Undergraduate
Semester/Year:May 2019
Credit points:10

Delivery & attendance

Delivery mode:


Workload items:
  • Seminar: x12 (Total hours: 24) - Seminar 1
  • Seminar: x12 (Total hours: 24) - Seminar 2
  • Personal Study Hours: x12 (Total hours: 72) - Recommended study time & reviewing materials
Attendance and learning activities: Attendance at all class sessions is expected. Students are expected to notify the instructor of any absences with as much advance notice as possible.


Prescribed resources:
  • Cavusgil, Knight, Riesenberger, Rammal Freeman (2012). International Business. 15th,
After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as

Enrolment requirements

Requisites: ?


Restrictions: ?


Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

Find your program

Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Analyse environmental factors of international business including cultural, political, and legal differences, macro-economic and trade issues.
  2. Describe entry strategies and modes of entry including FDI, alliances and export.
  3. Describe business functions including foreign exchange, financial management, tax, accounting, marketing, supply chain management, and international human resources and their applications consistent with entry strategy.
  4. Demonstrate the ability to prepare a consultant’s report advising on international expansion of an entrepreneurial business, critically incorporating content covered in class and readings including environmental assessment, advice on modes of entry and issues related to practical implementation.
  5. Articulate a regional business analysis and recommendations for international business expansion in a clear, concise writing style for a professional audience.
  6. Deliver a clear, concise well-organised presentation using suitable visual aids.


Assessment details

TypeTask%Timing*Outcomes assessed
*In-Class Quiz - Individual ^ Complete a 60-minute short-answer exam in class 20% Week 4 1, 2, 3.
Case Analysis ^ Write an in-class response to a case study. 30% Week 11 1, 2, 3.
Capstone Project § Prepare a consultant's report advising a client about expanding a new venture internationally. 30% Week 12 1, 2, 3, 4, 6.
*Oral News Report § Make a 5-8-minute film covering some aspect of international business and introduce and show it in class. 20% In Consultation 1, 2, 3, 4, 5, 6.
  • ^ Students must pass this assessment to pass the subject
  • § Indicates group/teamwork-based assessment
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. Late submission = a grade of 0% for that component.

Policy on plagiarism

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Accessibility and Inclusion Support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Additional subject information

A peer-evaluation system will be used in this subject to help determine the individual marks for all group assessments. As part of the requirements for Business School quality accreditation, the Bond Business School employs an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Subject curriculum

The effects of globalisation on the conduct of international business.

Macroeconomic factors affecting the decision about entering or leaving certain markets.

Major trade theories including mercantilism, absolute and comparative advantage, and Porter’s diamond.

Types of trade barriers and the pros and cons of protectionism compared with free trade.

Multilateralism compared with plurilateralism, and a survey of types of regional trade agreements, specifically EU, NAFTA and Brexit.

The meaning, interpretation and the effects of cross cultural management.

Types of political systems, lobbying, corruption, and ethics. A survey of the four types of legal systems and how differences can affect disputes in international business.

Environmental analysis to determine the opportunities and risks of moving into new markets.

Levels of strategy and entry strategies including global, international, transnational, and multidomestic. Examine types of control systems consistent with each entry strategy.

The growth of foreign direct investment as a means of doing business internationally and the OLI paradigm.

Alliances as a method of international expansion including licensing, franchising and joint ventures. Types of intellectual property protection.

Challenges of export including documentation, letters of credit, countertrade, delayed payment of tariffs.

FX trading, hedging instruments, and the structure of FX markets.

The role of CFO in an international business, and methods of raising capital in foreign currencies and working capital.

Different accounting regimes and international tax focussing on ‘uncooperative tax havens’.

Standardisation and customisation in international markets and the adaption of marketing mix. The importance and function of supply chain management.

The strategic role of human resources in international business, staffing and training approaches, culture shock, and performance appraisal.

Approved on: Mar 25, 2019. Edition: 3.4