BMBA70-860: Marketing for Managers

Description

In today’s business world, creating customer value through marketing is essential to a company’s growth strategy. Marketing involves several interrelated processes like understanding the business environment, conducting market research, analysing customer needs and finally providing customer value through the 4Ps strategy (product, price, place and promotion). This subject is designed to enable students to develop a concise understanding of marketing principles and concepts. Students can further apply evidence based knowledge to find solutions to real-world marketing problems.

Subject details

Type: Postgraduate Subject
Code: BMBA70-860
EFTSL: 0.063
Faculty: Bond Business School
Semesters offered:
  • September 2023 [Non-Standard Offering]
  • January 2024 [Non-Standard Offering]
Credit: 5
Study areas:
  • Business, Commerce, and Entrepreneurship
Subject fees:
  • Commencing in 2023: $2,725.00
  • Commencing in 2024: $2,780.00
  • Commencing in 2023: $2,930.00
  • Commencing in 2024: $3,110.00

Learning outcomes

  1. Demonstrate knowledge of fundamental theories and frameworks in marketing.
  2. Analyse evidence-based contemporary marketing knowledge to generate solutions to real-world marketing problems.
  3. Demonstrate the ability to conduct an STP analysis for a given product.
  4. Articulate ideas, decisions, recommendations and other information in a clear, concise and professional writing style.

Enrolment requirements

Requisites:

Nil
Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions: This subject is not available to
  • Study Abroad Students

Must be admitted into an MBA Affiliated Program.

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Anti-requisites:

Subject outlines

Subject dates

  • Non-Standard Offering
    Enrolment opens: 16/07/2023
    Semester start: 02/10/2023
    Subject start: 02/10/2023
    Cancellation 1: 14/10/2023
    Cancellation 2: 17/10/2023
    Last enrolment: 12/10/2023
    Withdraw - Financial: 25/10/2023
    Withdraw - Academic: 09/11/2023
    Teaching census: 24/10/2023
  • Non-Standard Offering
    Enrolment opens: 12/11/2023
    Semester start: 05/02/2024
    Subject start: 05/02/2024
    Cancellation 1: 17/02/2024
    Cancellation 2: 20/02/2024
    Last enrolment: 15/02/2024
    Withdraw - Financial: 28/02/2024
    Withdraw - Academic: 14/03/2024
    Teaching census: 27/02/2024
Non-Standard Offering
Enrolment opens: 16/07/2023
Semester start: 02/10/2023
Subject start: 02/10/2023
Cancellation 1: 14/10/2023
Cancellation 2: 17/10/2023
Last enrolment: 12/10/2023
Withdraw - Financial: 25/10/2023
Withdraw - Academic: 09/11/2023
Teaching census: 24/10/2023

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