| Type: | Postgraduate Subject |
|---|---|
| Code: | BMBA70-860 |
| EFTSL: | 0.063 |
| Faculty: | Bond Business School |
| Semesters offered: |
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| Credit: | 5 |
| Study areas: |
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| Subject fees: |
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Description
In today’s business world, creating customer value through marketing is essential to a company’s growth strategy. Marketing involves several interrelated processes like understanding the business environment, conducting market research, analysing customer needs and finally providing customer value through the 4Ps strategy (product, price, place and promotion). This subject is designed to enable students to develop a concise understanding of marketing principles and concepts. Students can further apply evidence based knowledge to find solutions to real-world marketing problems.
Subject details
Learning outcomes
- Demonstrate knowledge of fundamental theories and frameworks in marketing.
- Analyse evidence-based contemporary marketing knowledge to generate solutions to real-world marketing problems.
- Demonstrate the ability to conduct an STP analysis for a given product.
- Articulate ideas, decisions, recommendations and other information in a clear, concise and professional writing style.
Enrolment requirements
| Requisites: |
Nil |
|---|---|
| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
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| Restrictions: |
This subject is not available to
Must be admitted into an MBA Affiliated Program. This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure. Anti-requisites: |
Subject outlines
- September 2024 [Intensive - Marketing for Managers]
- January 2024 [Intensive - Marketing for Managers]
- September 2023 [Intensive - Marketing for Managers]
- January 2023 [Intensive - Marketing for Managers]
- September 2022 [Intensive - Marketing for Managers]
- January 2022 [Intensive - Marketing for Managers]
- September 2021 [Intensive - Marketing for Managers]
- January 2021 [Intensive - Marketing for Managers]
- September 2020 [Intensive - Marketing for Managers]
- January 2020 [Intensive - Marketing for Managers]
Subject dates
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January 2024
Non-Standard Offering Enrolment opens: 12/11/2023 Semester start: 05/02/2024 Subject start: 05/02/2024 Cancellation 1: 17/02/2024 Cancellation 2: 20/02/2024 Last enrolment: 15/02/2024 Withdraw - Financial: 28/02/2024 Withdraw - Academic: 14/03/2024 Teaching census: 27/02/2024 -
September 2024
Non-Standard Offering Enrolment opens: 14/07/2024 Semester start: 29/09/2024 Subject start: 29/09/2024 Cancellation 1: 11/10/2024 Cancellation 2: 14/10/2024 Last enrolment: 09/10/2024 Withdraw - Financial: 23/10/2024 Withdraw - Academic: 06/11/2024 Teaching census: 22/10/2024
| Non-Standard Offering | |
|---|---|
| Enrolment opens: | 12/11/2023 |
| Semester start: | 05/02/2024 |
| Subject start: | 05/02/2024 |
| Cancellation 1: | 17/02/2024 |
| Cancellation 2: | 20/02/2024 |
| Last enrolment: | 15/02/2024 |
| Withdraw - Financial: | 28/02/2024 |
| Withdraw - Academic: | 14/03/2024 |
| Teaching census: | 27/02/2024 |
| Non-Standard Offering | |
|---|---|
| Enrolment opens: | 14/07/2024 |
| Semester start: | 29/09/2024 |
| Subject start: | 29/09/2024 |
| Cancellation 1: | 11/10/2024 |
| Cancellation 2: | 14/10/2024 |
| Last enrolment: | 09/10/2024 |
| Withdraw - Financial: | 23/10/2024 |
| Withdraw - Academic: | 06/11/2024 |
| Teaching census: | 22/10/2024 |