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JOUR11-101: Australian Media Futures September 2021 [Standard]

General information

You will explore the development of the press, film, radio, television, online and digital industries in Australia and how they sit within a global context. You will examine media institutions in the context of rapid change brought about by digital transformation, social media impacts, future trends, media entrepreneurship, funding and business models, and how regulatory, cultural and professional frameworks respond to these changes. There is a particular focus on the 'Australianess' of our media and its media products. A range of contemporary issues is explored regarding rapid and radical changes taking place nationally and internationally in the communication and media industries, propelled by digital imperatives.


Academic unit:Faculty of Society & Design
Subject code:JOUR11-101
Subject title:Australian Media Futures
Subject level:Undergraduate
Semester/Year:September 2021
Credit points:10

Delivery & attendance

Delivery mode:


Workload items:
  • Lecture: x12 (Total hours: 12) - Weekly Lecture
  • Computer Lab: x12 (Total hours: 24) - Weekly Lab
  • Personal Study Hours: x12 (Total hours: 84) - Recommended Study Hours


Prescribed resources:
  • Stuart Cunningham,Sue Turnbull (2014). The Media and Communications in Australia. 4th, Allen & Unwin , 402.
After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
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Enrolment requirements

Requisites: ?


Restrictions: ?


Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

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Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Analyse and evaluate the functions, policies, regulations, ethical and legal responsibilities, historical contexts and intersections of media in Australia and abroad.
  2. Analyse and evaluate the impact of technological changes on media and communications industries.
  3. Adapt acquired knowledge to solve emerging and established issues within media industries.
  4. Articulate opinions and ideas on the confluence of modern media industries.


Assessment details

TypeTask%Timing*Outcomes assessed
Case Analysis Annotated media cuttings file 40% Week 10 1, 2, 3, 4.
Presentation Presentation outlining the scaffold for the critical report. 20% Week 10 1, 2, 3, 4.
Written Report Critical Report 40% Week 12 1, 2, 3, 4.
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A student who has not established a basis for an extension in compliance with University and Faculty policy either by 1) not applying before the assessment due date or 2) by having an application rejected due to failure to show a justifiable cause for an extension, will receive a penalty on assessment submitted after its due date. The penalty will be 10% of marks awarded to that assessment for every day late, with the first day counted after the required submission time has passed. No assessment will be accepted for consideration seven calendar days after the due date. Where a student has been granted an extension, the late penalty starts from the new due date and time set out in the extension.

Policy on plagiarism

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Accessibility and Inclusion Support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Subject curriculum

Subject content overview and assessment explanation

1, 2, 3, 4.

An overview of the main industries, legacy and digital, their places in Australian and global societies and the impacts of technological changes.

1, 2, 3, 4.

The history of print news media in Australia, where it is today, the challenges of digital transformation, how progressive publishers are adapting and how old models are struggling.

1, 2, 3, 4.

Radio was seen as the death knell of print but that industry survived. Radio's relevance took a hit from digital platforms but podcasting has made audio popular again.

1, 2, 3, 4.

Freedom of the press is a mainstay of democracy but in an era of Wikileaks and whistleblowers - where anyone can publish - the notion of free speech has never been more closely scrutinised or debated, creating inevitable tensions.

1, 2, 3, 4.

Free-to-air televison once was the dominant medium in most households but streaming services and digital platforms have created profound changes to how we view video content.

1, 2, 3, 4.

Magazines have always thrived on niche markets but if the internet has something for everyone is there still a place for printed magazines?

1, 2, 3, 4.

Is your phone listening to you? Advertising has undergone a paradigm shift from selling to you, to you becoming the commodity that is sold.

1, 2, 3, 4.

The internet has made us more connected than ever but not all connections are equal. Australia often falls behind for basic connectivity in a world where the Internet of Things is becoming the new normal.

1, 2, 3, 4.

Sport needs media to give it an audience while media needs sport for content and revenue. It's a match made in heaven but who's really calling the shots?

1, 2, 3, 4.

For a long time Australian culture was derived from British, and later American, influences. The rise of Australian cinema, TV and music (Mad Max to AC/DC) established us as a unique presence on the world stage.

1, 2, 3, 4.

A group discussion of the themes and concepts explored throughout the semester.

1, 2, 3, 4.
Approved on: May 14, 2021. Edition: 7.0
Last updated: Jun 4, 2021.