HRTM11-100: The Business of Wine

Description

The Business of Wine provides an interdisciplinary exploration of the Australian wine industry and its contribution to national and global economies. Students examine the evolution of the Australian wine sector, including the events, innovations, and market developments that have driven its growth, while exploring the structure and dynamics of global wine markets. Students develop an understanding of the production of sparkling, white, rosé, red, sweet, and fortified wines, and how climate, geography, and viticultural practices influence varietal suitability and wine style. Through a collaborative, project-based experience, students work in teams to develop and present a market entry plan for a new wine brand. A major component of the subject is the tutorial program, which provides hands-on experience in evaluating a broad range of wine styles and grape varieties, while exploring the relationship between wine and food.

Subject details

Type: Undergraduate Subject
Code: HRTM11-100
EFTSL: 0.125
Faculty: Bond Business School
Credit: 10
Study areas:
  • Business, Commerce, and Entrepreneurship
Subject fees:
  • Commencing in 2025: $4,460.00
  • Commencing in 2026: $4,600.00
  • Commencing in 2027: $4,810.00
  • Commencing in 2025: $5,990.00
  • Commencing in 2026: $6,260.00
  • Commencing in 2027: $6,550.00

Learning outcomes

  1. Describe the history and evolution of the Australian wine industry, including the key events and innovations that have contributed to the growth of Australian wine sales in domestic and international markets.
  2. Explain the processes for making the various styles of wine: sparkling, white, rose, red, sweet and fortified, including why some viticulture sites are better suited to produce various varietals of wine than others.
  3. Develop a market launch plan for a new wine brand.
  4. Assess wines by sensory evaluation and food-matching, using appropriate terminology to describe their defining attributes.
  5. Collaborate with team members to develop and deliver a wine brand launch plan, negotiating roles and resolving challenges to meet project deadlines.

Enrolment requirements

Requisites:

Nil
Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions:

Subject outlines