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GMBA70-110: Marketing Strategy

Description

This subject will focus on Marketing strategy which is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing strategy seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. This subject is based on case studies. A total of five Harvard Business cases will be discussed in class. You will learn through analyzing and solving marketing related problems.

Subject details

TypePostgraduate
CodeGMBA70-110
EFTSL0.0625
FacultyBond Business School
Semesters offered
  • May 2020 [Non-Standard Offering - Bond-BBT]
Credit5
Study areas
  • Business and Commerce
Subject feesOffshore program fee

Learning outcomes

1. Analyze marketing problems and develop solutions
2. Demonstrate, through written assignments, cases, and class discussion, an understanding of strategic marketing concepts
3. Utilize the Web and other resources to conduct basic business research
4. As a writing-intensive course, this course uses writing to enable learning and critical thinking; writing will be used as a means of assessing student learning outcomes

Enrolment requirements

Requisites: ?

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Assumed Prior Learning (or equivalent):

Restrictions: ?
  • Study Abroad Students
  • This subject is not available to students on US Financial Aid.
  • Students on a Student Visa may be restricted from enrolment due to the mode of delivery in the chosen semester. Check the subject outline for further details.

Must be admitted into a BBT/MBA Program

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Anti-requisites: ?

  • MKTG70-501 Marketing Strategy

Subject outlines

Subject dates

Non-Standard Offering - Bond-BBT
Enrolment opens18/03/2019
Semester start01/05/2019
Subject start08/07/2019
Cancellation 1?15/07/2019
Cancellation 2?16/07/2019
Last enrolment13/07/2019
Withdraw – Financial?21/07/2019
Withdraw – Academic?28/07/2019
Teaching census?20/07/2019