This subject will focus on Marketing strategy which is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing strategy seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. This subject is based on case studies. A total of five Harvard Business cases will be discussed in class. You will learn through analyzing and solving marketing related problems.
|Faculty||Bond Business School|
|Subject fees||Offshore program fee|
1. Analyze marketing problems and develop solutions
2. Demonstrate, through written assignments, cases, and class discussion, an understanding of strategic marketing concepts
3. Utilize the Web and other resources to conduct basic business research
4. As a writing-intensive course, this course uses writing to enable learning and critical thinking; writing will be used as a means of assessing student learning outcomes
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
Assumed Prior Learning (or equivalent):
Must be admitted into a BBT/MBA Program
This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.
|Non-Standard Offering - Bond-BBT|
|Withdraw – Financial?||21/07/2019|
|Withdraw – Academic?||28/07/2019|