GMBA70-110: Marketing Strategy

Description

This subject will focus on Marketing strategy which is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing strategy seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. This subject is based on case studies. A total of five Harvard Business cases will be discussed in class. You will learn through analyzing and solving marketing related problems.

Subject details

Type: Postgraduate Subject
Code: GMBA70-110
Faculty: Bond Business School
Semesters offered:
  • May - Bond-BBT MBA 2023 [Non-Standard Offering - Bond-BBT]
Credit: 5
Study areas:
  • Business, Commerce, and Entrepreneurship

Learning outcomes

  1. Analyze marketing problems and develop solutions
  2. Demonstrate, through written assignments, cases, and class discussion, an understanding of strategic marketing concepts
  3. Utilize the Web and other resources to conduct basic business research
  4. As a writing-intensive course, this course uses writing to enable learning and critical thinking; writing will be used as a means of assessing student learning outcomes

Enrolment requirements

Requisites:

Nil
Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Assumed Prior Learning (or equivalent):

Restrictions: This subject is not available to
  • Study Abroad Students
  • This subject is not available to students on US Financial Aid.
  • Students on a Student Visa may be restricted from enrolment due to the mode of delivery in the chosen semester. Check the subject outline for further details.

Must be admitted into a BBT/MBA Program

Subject outlines

Subject dates

  • Non-Standard Offering - Bond-BBT
    Enrolment opens: 19/03/2023
    Semester start: 26/06/2023
    Subject start: 26/06/2023
    Cancellation 1: 03/07/2023
    Cancellation 2: 04/07/2023
    Last enrolment: 01/07/2023
    Withdraw - Financial: 09/07/2023
    Withdraw - Academic: 16/07/2023
    Teaching census: 08/07/2023
Non-Standard Offering - Bond-BBT
Enrolment opens: 19/03/2023
Semester start: 26/06/2023
Subject start: 26/06/2023
Cancellation 1: 03/07/2023
Cancellation 2: 04/07/2023
Last enrolment: 01/07/2023
Withdraw - Financial: 09/07/2023
Withdraw - Academic: 16/07/2023
Teaching census: 08/07/2023

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