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Social Media: Risks and Opportunities

Description

This subject introduces students to the risks and opportunities afforded to professional communicators by social media. The rapidly changing world of social media continues to disrupt institutions and institutional practice. Consequently, communication professionals need to know what social media are emerging, who uses social media, how to craft social media strategy and tactics, the tools available to analyse social media communication, and the policy and legal implications that arise in social media use.  Emerging practices, such as participation literacy, are examined to drive effective production and consumption of communication in the professions. This subject embodies experiential, authentic learning: students will learn by doing, create work that is informed by theory, and reflect on social media use compared to best practice.

  • Academic unit: Faculty of Society & Design
    Subject code: COMN71-102
    Subject title: COMN71-102: Social Media: Risks and Opportunities
    Subject level: Postgraduate
    Semester/Year: January 2023
    Credit points: 10.000
  • Timetable: https://bond.edu.au/timetable
    Delivery mode: Standard
    Workload items:
    • Forum: x12 () - Weekly Forum
    • Personal Study Hours: x12 () - Recommended study hours
    • Tutorial: x12 () - Weekly Tutorial
    Attendance and learning activities: Students will participate in many activities and exercises during class, both as an individual and working in a team. This includes dedicated time to workshop the social media strategy project and receive feedback from your lecturer/tutor. Consequently, students are encouraged to attend all classes to gain the benefit of this opportunity to put theoretical knowledge into practice.
  • Prescribed resources:

    Books

    • Christian Fuchs (2021). Social Media. 3rdrd, Sage Publications Limited 432
    • Phillip G. Clampitt (2017). Social Media Strategy. n/a, SAGE Publications, Incorporated 328

    Others

    • Leganto (2019). SMRO Resources. Gold Coast Bond University
    After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
    [email protected] & Email: [email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

    To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au

Academic unit: Faculty of Society & Design
Subject code: COMN71-102
Subject title: COMN71-102: Social Media: Risks and Opportunities
Subject level: Postgraduate
Semester/Year: January 2023
Credit points: 10.000

Enrolment requirements

Requisites:

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions:

Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

Find your program

Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:

  1. Produce high levels of written, spoken, and recorded content consistent with those of advanced professionals.
  2. Formulate social media strategies, and analyse, produce, post, and evaluate strategic social media communication individually and in small-group environments.
  3. Show leadership in professional and intellectual discussions.
  4. Apply a system of knowledge and strategic thinking to the analysis of risks and opportunities associated with social media communication, be competent in the application of participation literacy to opportunities and legal and policy knowledge to avoid risks in professional communication.
  5. Exercise high levels of personal responsibility, professional ethics, and standards of behaviour expected of advanced professionals in the field of communication.
  • Type Task % Timing Outcomes assessed
    Portfolio Personal social media portfolio 30% Week 7 1,3,5
    Portfolio Portfolio investigating risks and opportunities in social media and social media application 30% Week 11 1,3,4
    Project Social Media Strategy 40% Week 12 1,2,3,4
  • Assessment criteria

    High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
    Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
    Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
    Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
    Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

    Quality assurance

    For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Type Task % Timing Outcomes assessed
Portfolio Personal social media portfolio 30% Week 7 1,3,5
Portfolio Portfolio investigating risks and opportunities in social media and social media application 30% Week 11 1,3,4
Project Social Media Strategy 40% Week 12 1,2,3,4

Study Information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A student who has not established a basis for an extension in compliance with University and Faculty policy either by 1) not applying before the assessment due date or 2) by having an application rejected due to failure to show a justifiable cause for an extension, will receive a penalty on assessment submitted after its due date. The penalty will be 10% of marks awarded to that assessment for every day late, with the first day counted after the required submission time has passed. No assessment will be accepted for consideration seven calendar days after the due date. Where a student has been granted an extension, the late penalty starts from the new due date and time set out in the extension.

Policy on plagiarism

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Accessibility and Inclusion Support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Additional subject information

Students are required to have a selection of accounts with, but not limited to, the following social media services. 1.LinkedIn 2.Facebook 3.Twitter 4.Youtube 5.Instagram

Subject curriculum