General Information
The course discusses how to integrate values such as creativity, integrity, social responsibility, economic justice, environmental stewardship, and improving the world into the workplace and marketplace. There is evidence that value based marketing can provide a firm with a competitive edge in the global marketplace. Moreover, studies are finding that people are no longer defining success in terms of money and power; they are using terms such as engagement, consciousness and wholeness. In this class, such topics as corporate social responsibility, happiness in the workplace, natural environment, social environment, economic environment, philanthropy, and marketing integrity will be discussed
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Details
Academic unit: Bond Business School Subject code: GMBA70-111 Subject title: Values Based Marketing Subject level: Postgraduate Semester/Year: September 2017 Credit points: 5.000 -
Delivery & attendance
Timetable: https://bond.edu.au/timetable Delivery mode: Online Workload items: - Personal Study Hours: x6 (Total hours: 36) - Study time and reviewing materials
- Seminar: x6 (Total hours: 24) - Webinar
Attendance and learning activities: BBT On-Line - 06-November 2017 to 16 December 2017 exam 1 - 16/12/2017 or exam 2 - 17/12/2017 -
Resources
Prescribed resources: Books
- Nakato Hirakubo (2013). Title of Publication/Journal Title/Case Study Shin'yo o buki ni kaeru maketingu senryaku. n/a, http://www.amazon.co.jp/exec/obidos/ASIN/4569807100/bond11-22 PHP Institute
Journals
- Claudia Wallis (2005). The New Science of Happiness. Available at: http://content.time.com/time/magazine/article/0,9171,1015832-1,00.html
- Author/Editor/Issuing Body Friedman, Milton (1970). The Social Responsibility of Business is to Increase its Profits. The New York Times Magazine
- Mintzberg, Henry; Simons, Robert; and, Basu, Kunal (2002). Beyond Selfishness. MIT Sloan Management Review,
- Porter, E. Michael and Kramer, Mark (2006). Strategy & Society. Harvard Business Review,
iLearn@Bond & Email: iLearn@Bond is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student. To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au
| Academic unit: | Bond Business School |
|---|---|
| Subject code: | GMBA70-111 |
| Subject title: | Values Based Marketing |
| Subject level: | Postgraduate |
| Semester/Year: | September 2017 |
| Credit points: | 5.000 |
| Timetable: | https://bond.edu.au/timetable |
|---|---|
| Delivery mode: | Online |
| Workload items: |
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| Attendance and learning activities: | BBT On-Line - 06-November 2017 to 16 December 2017 exam 1 - 16/12/2017 or exam 2 - 17/12/2017 |
| Prescribed resources: | Books
Journals
|
|---|---|
| iLearn@Bond & Email: | iLearn@Bond is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student. To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au |
Enrolment requirements
| Requisites: |
Nil |
|---|---|
| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge. Admission into BN-13124 - Bond University - BBT Global Leadership MBA |
| Restrictions: |
Nil |
Assurance of learning
Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.
At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.
Program Learning Outcomes (PLOs)
Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.
Subject Learning Outcomes (SLOs)
On successful completion of this subject the learner will be able to:
- Understand how to integrate values such as integrity, social responsibility, economic sustainability into a firm’s marketing framework
- Knowledge of the latest research on subjective well being/happiness and the important role that meaningful work plays in creation of a happy and motivated workforce
- See the link between competitive advantage and the value based marketing management
Generative Artificial Intelligence in Assessment
The University acknowledges that Generative Artificial Intelligence (Gen-AI) tools are an important facet of contemporary life. Their use in assessment is considered in line with students’ development of the skills and knowledge which demonstrate learning outcomes and underpin study and career success. Instructions on the use of Gen-AI are given for each assessment task; it is your responsibility to adhere to these instructions.
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Assessment details
Type Task % Timing* Outcomes assessed Paper-based Examination (Open) Final Examination/Project exam 1 - 16/12/2017 or exam 2 - 17/12/2017 35.00% Final Examination Period 1,2,3 Written Report Individual Report - due 15/12/2017 30.00% Week 12 1,2 *Class Participation Discussion 35.00% Weekly 1,2 - * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
- C = Students must reach a level of competency to successfully complete this assessment.
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Assessment criteria
Assessment criteria
High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking. Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas. Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above. Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment. Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines. Quality assurance
For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
| Type | Task | % | Timing* | Outcomes assessed |
|---|---|---|---|---|
| Paper-based Examination (Open) | Final Examination/Project exam 1 - 16/12/2017 or exam 2 - 17/12/2017 | 35.00% | Final Examination Period | 1,2,3 |
| Written Report | Individual Report - due 15/12/2017 | 30.00% | Week 12 | 1,2 |
| *Class Participation | Discussion | 35.00% | Weekly | 1,2 |
- * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
- C = Students must reach a level of competency to successfully complete this assessment.
Assessment criteria
| High Distinction | 85-100 | Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking. |
|---|---|---|
| Distinction | 75-84 | Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas. |
| Credit | 65-74 | Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above. |
| Pass | 50-64 | Usually awarded to students whose performance meets the requirements set for work provided for assessment. |
| Fail | 0-49 | Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines. |
Quality assurance
For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
Study Information
Submission procedures
Students must check the iLearn@Bond subject site for detailed assessment information and submission procedures.
Policy on late submission and extensions
A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. The standard penalty will be 10% of marks awarded to that assessment per day late with no assessment to be accepted seven days after the due date. Where a student is granted an extension, the penalty of 10% per day late starts from the new due date.
Academic Integrity
University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.
Bond University utilises Originality Reporting software to inform academic integrity.Feedback on assessment
Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.
Accessibility and Inclusion Support
If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.
Additional subject information
Subject curriculum
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Gross National Happiness
• To introduce positive psychology. • To discuss meaning of life and how it affects one’s well-being. • To discuss how money affects one’s happiness. • To list nations with high happiness index.
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Raison D'etre of Company
• To define happiness. • To discuss the value of meaningful life. • To discuss differences between hedonism, desire fulfilled theory, and objective list theory. • To understand what eudaimona is.
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Corporate Social Responsibility
• To understand how personality (heredity) affects one’s happiness. • To discuss the value of social relationships. • To discuss how workplace environment influences workers’ happiness. • To introduce the self-determinant theory (SDT). • To discuss the relationship between freedom and happiness.
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True Values for Customer
• To discuss how companies benefit the society and how they affect stakeholders. • To understand the current changes in our macro-economic environment. • To compare Milton Freedman and Charles Handy. • To discuss marketing integrity.