General Information
In this subject you will explore the fundamentals necessary for creating expressive, interactive, and meaningful web content. Your focus will be on understanding user interaction with technology to design and evaluate effective digital solutions. You will acquire a foundational knowledge of the latest theories, design techniques, and the specialised language of web design and communication. Additionally, you will develop skills in essential web design tools and foster creative problem-solving abilities for real-world web design challenges.
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Details
Academic unit: Faculty of Society & Design Subject code: DIGM11-110 Subject title: Web Design Subject level: Undergraduate Semester/Year: May 2025 Credit points: 10.000 -
Delivery & attendance
Timetable: https://bond.edu.au/timetable Delivery mode: Standard Workload items: - Forum: x12 (Total hours: 24) - Weekly forum
- Tutorial: x12 (Total hours: 24) - Weekly tutorial
- Personal Study Hours: x12 (Total hours: 84) - Recommended study hours
Attendance and learning activities: N/A -
Resources
Prescribed resources: No Prescribed resources.
After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.iLearn@Bond & Email: iLearn@Bond is the Learning Management System at Bond University and is used to provide access to subject materials, class recordings and detailed subject information regarding the subject curriculum, assessment, and timing. Both iLearn and the Student Email facility are used to provide important subject notifications.
Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.
To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au
Class recordings: The primary workload items for this subject will be recorded for the purpose of revision.
These recordings are not a substitute for attending classes. Students are encouraged to attend all sessions as there may be instances where a session is not recorded due to the presence of a guest speaker, the inclusion of sensitive or protected content, or technical issues. Students are advised not to rely solely on these recordings for revision.
See the Recording policy for further details.
| Academic unit: | Faculty of Society & Design |
|---|---|
| Subject code: | DIGM11-110 |
| Subject title: | Web Design |
| Subject level: | Undergraduate |
| Semester/Year: | May 2025 |
| Credit points: | 10.000 |
| Timetable: | https://bond.edu.au/timetable |
|---|---|
| Delivery mode: | Standard |
| Workload items: |
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| Attendance and learning activities: | N/A |
| Prescribed resources: | No Prescribed resources. After enrolment, students can check the Books and Tools area in iLearn for the full Resource List. |
|---|---|
| iLearn@Bond & Email: | iLearn@Bond is the Learning Management System at Bond University and is used to provide access to subject materials, class recordings and detailed subject information regarding the subject curriculum, assessment, and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student. To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au |
| Class recordings: | The primary workload items for this subject will be recorded for the purpose of revision. These recordings are not a substitute for attending classes. Students are encouraged to attend all sessions as there may be instances where a session is not recorded due to the presence of a guest speaker, the inclusion of sensitive or protected content, or technical issues. Students are advised not to rely solely on these recordings for revision. See the Recording policy for further details. |
Enrolment requirements
| Requisites: |
Nil |
|---|---|
| Restrictions: |
Nil |
Assurance of learning
Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.
At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.
Program Learning Outcomes (PLOs)
Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.
Subject Learning Outcomes (SLOs)
On successful completion of this subject the learner will be able to:
- Demonstrate mastery of the basics of web design theory and communication.
- Display proficiency in contemporary web design tools and technologies.
- Develop strategies for designing user-centred and interactive web experiences.
- Apply creative problem-solving techniques to address practical web design issues.
- Evaluate digital solutions based on user interaction and feedback.
Generative Artificial Intelligence in Assessment
The University acknowledges that Generative Artificial Intelligence (Gen-AI) tools are an important facet of contemporary life. Their use in assessment is considered in line with students’ development of the skills and knowledge which demonstrate learning outcomes and underpin study and career success. Instructions on the use of Gen-AI are given for each assessment task; it is your responsibility to adhere to these instructions.
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Assessment details
Type Task % Timing* Outcomes assessed Creative Piece Students will prepare a design document highlighting a creative web design project including market analysis, branding and prototype mock-ups. 30.00% Week 8 1,2,3 Creative Piece Students will produce a web design prototype reflecting their design document submission and any relevant changes from feedback. This will be presented during Week 12 as a presentation to peers and educators. 40.00% Week 12 2,3,4,5 Professionalism Active Participation and Demonstration of Learning 30.00% Ongoing 1,2,3,4,5 - * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
- C = Students must reach a level of competency to successfully complete this assessment.
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Assessment criteria
Assessment criteria
High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking. Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas. Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above. Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment. Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines. Quality assurance
For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
| Type | Task | % | Timing* | Outcomes assessed |
|---|---|---|---|---|
| Creative Piece | Students will prepare a design document highlighting a creative web design project including market analysis, branding and prototype mock-ups. | 30.00% | Week 8 | 1,2,3 |
| Creative Piece | Students will produce a web design prototype reflecting their design document submission and any relevant changes from feedback. This will be presented during Week 12 as a presentation to peers and educators. | 40.00% | Week 12 | 2,3,4,5 |
| Professionalism | Active Participation and Demonstration of Learning | 30.00% | Ongoing | 1,2,3,4,5 |
- * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
- C = Students must reach a level of competency to successfully complete this assessment.
Assessment criteria
| High Distinction | 85-100 | Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking. |
|---|---|---|
| Distinction | 75-84 | Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas. |
| Credit | 65-74 | Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above. |
| Pass | 50-64 | Usually awarded to students whose performance meets the requirements set for work provided for assessment. |
| Fail | 0-49 | Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines. |
Quality assurance
For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
Study Information
Submission procedures
Students must check the iLearn@Bond subject site for detailed assessment information and submission procedures.
Policy on late submission and extensions
A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. The standard penalty will be 10% of marks awarded to that assessment per day late with no assessment to be accepted seven days after the due date. Where a student is granted an extension, the penalty of 10% per day late starts from the new due date.
Academic Integrity
Bond University‘s Student Code of Conduct Policy , Student Charter, Academic Integrity Policy and our Graduate Attributes guide expectations regarding student behaviour, their rights and responsibilities. Information on these topics can be found on our Academic Integrity webpage recognising that academic integrity involves demonstrating the principles of integrity (honesty, fairness, trust, professionalism, courage, responsibility, and respect) in words and actions across all aspects of academic endeavour.
Staff are required to report suspected misconduct. This includes all types of plagiarism, cheating, collusion, fabrication or falsification of data/content or other misconduct relating to assessment such as the falsification of medical certificates for assessment extensions. The longer term personal, social and financial consequences of misconduct can be severe, so please ask for help if you are unsure.
If your work is subject to an inquiry, you will be given an opportunity to respond and appropriate support will be provided. Academic work under inquiry will not be marked until the process has concluded. Penalties for misconduct include a warning, reduced grade, a requirement to repeat the assessment, suspension or expulsion from the University.
Feedback on assessment
Feedback on assessment will be provided to students according to the requirements of the Assessment Procedure Schedule A - Assessment Communication Procedure.
Whilst in most cases feedback should be provided within two weeks of the assessment submission due date, the Procedure should be checked if the assessment is linked to others or if the subject is a non-standard (e.g., intensive) subject.
Accessibility and Inclusion Support
Support is available to students where a physical, mental or neurological condition exists that would impact the student’s capacity to complete studies, exams or assessment tasks. For effective support, special requirement needs should be arranged with the University in advance of or at the start of each semester, or, for acute conditions, as soon as practicable after the condition arises. Reasonable adjustments are not guaranteed where applications are submitted late in the semester (for example, when lodged just prior to critical assessment and examination dates).
As outlined in the Accessibility and Inclusion Policy, to qualify for support, students must meet certain criteria. Students are also required to meet with the Accessibility and Inclusion Advisor who will ensure that reasonable adjustments are afforded to qualifying students.
For more information and to apply online, visit BondAbility.
Subject curriculum
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Introduction and Overview of Web Design
This week introduces the course objectives and structure, covering web design principles and industry best practices. Students will gain an overview of designing for the human multi-screen experience and participate in hands-on activities to familiarise themselves with basic web design tools.
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Internet Evolution and Communication
Students will explore the evolution and impact of the Internet and the Web on modern communication. Key milestones in web technologies will be discussed, highlighting the significance of the Web in various industries.
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Colores, Typography, and Design Patterns
This week focuses on the fundamentals of colour theory in web design, best practices for typography selection and usage, and the application of common web design patterns.
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Analysing Users and Competitors
Students will learn techniques for conducting usability assessments and perform comparative analysis of multiple websites to understand user experience through competitor analysis.
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UI/UX Design and User Testing
This week differentiates between UI and UX and their roles in web design. Students will apply UI and UX principles from wireframe to prototype, learn user testing methods, and apply analytics to improve web designs. The latest industry software for design, prototyping, and user testing will also be evaluated.
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Information Architecture and HTML
Students will be introduced to the basics of information architecture for effective web design and learn HTML to structure web content. Hands-on HTML exercises will help build foundational skills.
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CSS and Web Presentation
This week covers the role of CSS in web design and techniques for styling web pages. Practical exercises will enhance students' skills in web presentations.
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Designing and Optimising Web Content
Students will learn strategies for optimising web content and improving search engine optimisation (SEO). Techniques for creating engaging and accessible content will also be discussed.
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Responsive Web Design
The principles of responsive design will be explored, with practical tasks on building designs that adapt to various screen sizes, including smartphones and desktops.
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Web Animations and Interactions
Students will be introduced to web-based animations, learning techniques for implementing transitions and transforms. The importance of micro-animations and interactive elements in enhancing user experience will be covered.
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Ethics, Privacy, and Security
The importance of ethics in web design will be covered, along with ensuring privacy and security in web projects. Case studies on ethical, privacy and security dilemmas in web design will be examined.
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Studio and Presentation
Students will collaborate on functional website design and prototyping, applying the skills learned throughout the course. Effective communication of design applications to stakeholders will be emphasised, culminating in a presentation and feedback session with peers and instructors.