General Information
This subject is designed to provide you with theories and approaches to critically assess the relationship between mass and popular media and society. You will study and research how media is used to represent our world, shape experiences of it, and exercise power in society. The subject gives special attention to the ways in which news is selected, produced, and disseminated. Many examples are considered to give you an opportunity to develop your personal and professional understanding of mass and popular media.
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Details
Academic unit: Faculty of Society & Design Subject code: COMN12-203 Subject title: Mass & Popular Media Subject level: Undergraduate Semester/Year: September 2020 Credit points: 10.000 -
Delivery & attendance
Timetable: https://bond.edu.au/timetable Delivery mode: Standard Workload items: - Lecture: x12 (Total hours: 24) - Weekly Lecture
- Tutorial: x12 (Total hours: 12) - Weekly Tutorial
- Personal Study Hours: x12 (Total hours: 84) - Recommended Study Hours
Attendance and learning activities: Subject teaching methods include lecture, discussion, group work, videos, and case studies. Since much of the subject is based on your interaction with the instructor and your fellow students, attendance is essential. It is expected that everyone will arrive for all classes on time, having prepared all required work, and remain in attendance until class is over. Students will not be permitted to miss class for group project purposes. If you are absent for a university approved medical or family emergency, an acceptable note must be supplied. A medical excuse must state clearly that you were too ill to attend class -- notes that state that you were "suffering from a medical condition" are too vague to be accepted. -
Resources
Prescribed resources: Books
- Michael O'Shaughnessy, Jane Stadler, Sarah Casey (2016). Media and Society. 6th, Oxford University Press, USA 560
iLearn@Bond & Email: iLearn@Bond is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student. To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au
Class recordings: The primary workload items for this subject will be recorded for the purpose of revision.
These recordings are not a substitute for attending classes. Students are encouraged to attend all sessions as there may be instances where a session is not recorded due to the presence of a guest speaker, the inclusion of sensitive or protected content, or technical issues. Students are advised not to rely solely on these recordings for revision.
See the Recording policy for further details.
| Academic unit: | Faculty of Society & Design |
|---|---|
| Subject code: | COMN12-203 |
| Subject title: | Mass & Popular Media |
| Subject level: | Undergraduate |
| Semester/Year: | September 2020 |
| Credit points: | 10.000 |
| Timetable: | https://bond.edu.au/timetable |
|---|---|
| Delivery mode: | Standard |
| Workload items: |
|
| Attendance and learning activities: | Subject teaching methods include lecture, discussion, group work, videos, and case studies. Since much of the subject is based on your interaction with the instructor and your fellow students, attendance is essential. It is expected that everyone will arrive for all classes on time, having prepared all required work, and remain in attendance until class is over. Students will not be permitted to miss class for group project purposes. If you are absent for a university approved medical or family emergency, an acceptable note must be supplied. A medical excuse must state clearly that you were too ill to attend class -- notes that state that you were "suffering from a medical condition" are too vague to be accepted. |
| Prescribed resources: | Books
|
|---|---|
| iLearn@Bond & Email: | iLearn@Bond is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student. To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au |
| Class recordings: | The primary workload items for this subject will be recorded for the purpose of revision. These recordings are not a substitute for attending classes. Students are encouraged to attend all sessions as there may be instances where a session is not recorded due to the presence of a guest speaker, the inclusion of sensitive or protected content, or technical issues. Students are advised not to rely solely on these recordings for revision. See the Recording policy for further details. |
Enrolment requirements
| Requisites: |
Nil |
|---|---|
| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
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| Restrictions: |
Nil |
Assurance of learning
Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.
At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.
Program Learning Outcomes (PLOs)
Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.
Subject Learning Outcomes (SLOs)
On successful completion of this subject the learner will be able to:
- Demonstrate an understanding of the role that media plays in society.
- Apply theory to critically assess mass and popular media representations of society.
- Construct clear, evidence-based arguments.
- Research a current media issue.
Generative Artificial Intelligence in Assessment
The University acknowledges that Generative Artificial Intelligence (Gen-AI) tools are an important facet of contemporary life. Their use in assessment is considered in line with students’ development of the skills and knowledge which demonstrate learning outcomes and underpin study and career success. Instructions on the use of Gen-AI are given for each assessment task; it is your responsibility to adhere to these instructions.
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Assessment details
Type Task % Timing* Outcomes assessed Research Paper Conduct a semiotic textual analysis of a recent print advertisement to show how meaning is constructed. 45% Week 7 1,2,3 Research Paper Write a literature review on a current mass media topic. The topic and some resources will be given to the class. 40% Week 12 1,2,3,4 Activity Each student formally presents answers to two tutorial questions across the entire semester and engages the tutorial in discussion. 15% Ongoing 1,2,3,4 - * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
- C = Students must reach a level of competency to successfully complete this assessment.
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Assessment criteria
Assessment criteria
High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking. Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas. Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above. Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment. Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines. Quality assurance
For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
| Type | Task | % | Timing* | Outcomes assessed |
|---|---|---|---|---|
| Research Paper | Conduct a semiotic textual analysis of a recent print advertisement to show how meaning is constructed. | 45% | Week 7 | 1,2,3 |
| Research Paper | Write a literature review on a current mass media topic. The topic and some resources will be given to the class. | 40% | Week 12 | 1,2,3,4 |
| Activity | Each student formally presents answers to two tutorial questions across the entire semester and engages the tutorial in discussion. | 15% | Ongoing | 1,2,3,4 |
- * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
- C = Students must reach a level of competency to successfully complete this assessment.
Assessment criteria
| High Distinction | 85-100 | Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking. |
|---|---|---|
| Distinction | 75-84 | Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas. |
| Credit | 65-74 | Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above. |
| Pass | 50-64 | Usually awarded to students whose performance meets the requirements set for work provided for assessment. |
| Fail | 0-49 | Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines. |
Quality assurance
For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
Study Information
Submission procedures
Students must check the iLearn@Bond subject site for detailed assessment information and submission procedures.
Policy on late submission and extensions
A student who has not established a basis for an extension in compliance with University and Faculty policy either by 1) not applying before the assessment due date or 2) by having an application rejected due to failure to show a justifiable cause for an extension, will receive a penalty on assessment submitted after its due date. The penalty will be 10% of marks awarded to that assessment for every day late, with the first day counted after the required submission time has passed. No assessment will be accepted for consideration seven calendar days after the due date. Where a student has been granted an extension, the late penalty starts from the new due date and time set out in the extension.
Academic Integrity
University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.
Bond University utilises Originality Reporting software to inform academic integrity.Feedback on assessment
Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.
Accessibility and Inclusion Support
If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.
Additional subject information
In general, the educator in charge of the class will indicate when mobile devices should be used, or not used, during classes. Students will be encouraged to use mobile devices during class time where this enhances or supports the learning environment. The Faculty is concerned that mobile devices may distract from the learning process, and particularly from interactive discussion. It is believed that the academic performance of students may be enhanced if the educator actively assumes the responsibility of indicating when and how mobile devices should be used in the teaching process. For this subject, please put all mobile devices away unless the lecturer asks you to bring them out for use in a learning activity.
Subject curriculum
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Lecture 1 Introduction to mass media
Introduces the subject and ways to study mass media.
SLOs included
- Demonstrate an understanding of the role that media plays in society.
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Lecture 2 Media and society: What do the media do to us?
Begins explaining the relationship between media and society.
SLOs included
- Demonstrate an understanding of the role that media plays in society.
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Lecture 3 Language and the social construction of reality
Considers theory about the construction of language.
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Lecture 4 Mediation and representation; Texts, meanings, and audiences
Considers the truthfulness of media representational technologies and conventions such as objective journalism.
SLOs included
- Demonstrate an understanding of the role that media plays in society.
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Lecture 5 Semiology; Reading images and advertisements
Explains semiology and how to do a semiological analysis.
SLOs included
- Demonstrate an understanding of the role that media plays in society.
- Apply theory to critically assess mass and popular media representations of society.
- Research a current media issue.
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Lecture 6 Discourse and ideology
Explains concepts and theories of discourse and ideology.
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Lecture 7 Culture jamming and counter-hegemony; Genres
Defines and explains objectives and techniques of culture jamming and defines genre.
SLOs included
- Demonstrate an understanding of the role that media plays in society.
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Lecture 8 New media and technological development
Identifies characteristics of new media and implications of technological development.
SLOs included
- Demonstrate an understanding of the role that media plays in society.
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Lecture 9 Narrative structure
Examines how narratives are structured and the structural positioning of characters in film.
SLOs included
- Demonstrate an understanding of the role that media plays in society.
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Lecture 10 Documentary and reality TV
Considers narrative structures of TV news and development of documentaries and reality TV.
SLOs included
- Demonstrate an understanding of the role that media plays in society.
- Apply theory to critically assess mass and popular media representations of society.
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Lecture 11 Fake news
Explore the phenomena of "fake news".
SLOs included
- Demonstrate an understanding of the role that media plays in society.
- Apply theory to critically assess mass and popular media representations of society.
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Lecture 12 Stars and celebrities
Examine the phenomenon of stars and celebrities.
SLOs included
- Demonstrate an understanding of the role that media plays in society.
- Apply theory to critically assess mass and popular media representations of society.