From the local school to the medical field to the legal system, COVID has rapidly accelerated change in the business environment. Even the most IT-savvy industries have scrambled to identify the technologies they need to facilitate new ways of working, meeting, managing, and delivering their products and services to customers.
What this has illuminated is a critical global skills shortage of graduates who understand the interconnection between people, digitisation and commercial operations – who know, not just how the technology works, but how it works for a specific business; who don’t just source big data, but who analyse what the numbers are saying about their customers and stakeholders; who can integrate marketing and communication across a multitude of platforms tailored to optimise management and customer-faced operations.
Our graduates will meet the market by offering a suite of skills across digital literacy, new media, big data analytics, law and ethics, design thinking and innovative change leadership, giving them access to the most interesting and challenging careers and roles available today and into the future.