Bachelor of Business

Where will your degree take you?

The new complex business environment has sparked a wave of innovation and given organisations the opportunity to transform and reconfigure how they operate. These changes have been greatly influenced by the tremendous growth in digitisation and a greater demand for businesses to be more sustainable, diverse and ethical. With Bond’s Bachelor of Business, you will gain the skills and experience to work as a business professional in a variety of industries. 

Bond’s Bachelor of Business is a broad-based qualification accepted nationally and internationally by leading employers in a wide range of corporate disciplines. A business degree from Bond opens a great deal of employment opportunities leading to a range of different roles.

Advertising

Advertising agencies help brands creatively communicate with their consumers through effective and integrated campaigns. Roles in this field include:

  • Advertising account executive
  • Media planner / buyer
  • Brand strategist
  • Social media coordinator
  • Digital strategist
  • Marketing executive
  • AdWords specialist

Human resources

A critical function to any organisation, human resources is primarily focused on overseeing employment related functions as well as recruitment, policies, and other administrative functions within an organisation. Roles in this field include:

  • Human resource officer
  • Recruiter
  • Employment specialist
  • Employee relations manager

Business development

The expected job growth for business development managers over the next five years is 13.5 per cent. The role of a business development manager in any industry is to identify new markets, new partnerships, and new ways to reach existing markets. You may also be responsible for developing new product or service offerings to better meet the needs of new and existing customers.

Marketing

In today's connected world it is nearly impossible to escape the influence of marketing. Marketers are responsible for the promotion of products, brands and services and play a significant role in consumer buying behaviours and sales. Marketing is an industry which offers a diverse career path, roles in this field include:

  • Marketing professional
  • Social media coordinator
  • Campaign executive
  • Content producer
  • Strategy executive
  • Communications coordinator
  • Public relations officer

Professional accreditation

Bond Business School is among less than 7% of the world’s 13,000 business programs to have earned accreditation from the Association to Advance Collegiate Schools of Business (AACSB) and less than 2% have earned European Foundation for Management Development's (EFMD) European Quality Improvement System (EQUIS) accreditation. Bond Business School is both AACSB and EQUIS accredited placing us in the top 2% of Business Schools in the world.

Bond Business School is also one of four universities in Australia who are members of the Graduate Management Admission Council (GMAC), a tangible statement of the significant contribution our programs make to graduate management education. 

Our Alumni are turning fashion passion into big business

Career readiness

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Program learning outcomes

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge, skills and abilities that will be achieved on completion of the program. These outcomes will help you determine whether this program aligns with your professional pathway, career and learning goals.

Take your skill set to the next level

Extend your learning beyond the completion of your degree. Consider progressing on your journey to sharpen your skills and expand your knowledge in business and other specialised areas through these learning opportunities. 

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