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Dr Carmen Cox

Associate Dean - Faculty

Level 4, Building 2, Bond Business School, Bond University

Bond Business School

Accepting PhD Students

Professional biography

Carmen's areas of teaching include Revenue Management, Marketing, Rooms Division Management and Food and Beverage Management. She has taught in and managed academic programs in hotel management since 2004. Her academic qualifications include a PhD in Tourism Management; a Graduate Certificate in Higher Education; and a Bachelor of International Business Relations with Honours. She also hols a Certification in Hotel Industry Analytics. She has worked in the hospitality industry as Marketing & Research Manager for a 5-star integrated resort. Carmen’s current research interests focus on marketing and consumer behaviour issues in tourism and hospitality. Most recently she has undertaken research which explores the influence of user-generated content on tourism and hospitality consumers’ travel planning behaviour. She has also conducted research about consumer loyalty and repeat purchase in the hospitality industry. Her research has been published in a range of international journals including the Journal of Hospitality Marketing and Management; Journal of Travel Research; Journal of Hospitality and Tourism Research, Journal of Vacation Marketing and Journal of Teaching in Travel and Tourism

Research interests

My main research areas lie in the area of tourism & hotel marketing, with specific interests in how both consumers and businesses use social media and consumer generated content in their travel planning and marketing strategies.

I have previously co-published research publications such as:

  • A study of Web 2.0 tourism sites: A usability and web features perspective
  • Understanding the motivations, information search needs and destination choice criteria of the medical tourist
  • The consumer experience of holidays booked via Daily Deal promotions: An online content analysis of traveller reviews
  • Best practice marketing for regional tourism destinations
  • Consumer generated media in hospitality and tourism: Travellers' likes and their concerns about the latest innovation in hospitality marketing
  • The role of user-generated content in tourists' travel planning behaviour
  • Trust perceptions of online travel information by different content creators: Some social and legal implications.

My current research is primarily focussed on understanding how small business operators are responding to and managing social media, and other forms of consumer generated media, within their businesses.

Teaching expertise

Carmen's areas of teaching include Revenue Management, Marketing, Rooms Division Management and Food and Beverage Management.

Fields of Research

  • Tourism

Statement for HDR students

I am interested in, and have previously supervised HDR research, in the areas of tourism destination marketing, social media in travel and tourism, consumer behaviour in hospitality and tourism and revenue management in the hotel and tourism industry.

I have supervised students who have used a range of research methods including surveys, in-depth interviews, focus groups, secondary data analysis and content analysis.

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