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ADVT13-101: Advertising, Branding and Popular Culture


Brands are the foundation of every advertising strategy aimed at establishing lasting bonds with audiences and consumers. It is therefore essential for everyone wanting to work in advertising or related disciplines to understand how brand images are built and maintained. This subject will introduce you to the key concepts and strategies involved in creating engaging brand communication. Furthermore, you will explore the increasing role brands play in popular culture and the practical, conceptual as well as ethical implications of brands’ attempts to influence and shape the ways we live our lives.

Subject details

FacultyFaculty of Society & Design
Semesters offered
  • September 2021 [Standard Offering]
  • September 2022 [Standard Offering]
  • September 2023 [Standard Offering]
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2020: $5,010
  • Commencing in 2021: $5,260

Learning outcomes

1. Identify and evaluate different theoretical approaches to branding and brand management.
2. Practically apply theoretical and conceptual knowledge of branding in the context of developing a branding concept based on a client brief.
3. Research and critically evaluate the role brands play in consumer culture and in the context of social change with a particular focus on corporate social responsibility and social innovation.

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens02/08/2020
Semester start14/09/2020
Subject start14/09/2020
Cancellation 1?28/09/2020
Cancellation 2?05/10/2020
Last enrolment27/09/2020
Withdraw – Financial?10/10/2020
Withdraw – Academic?31/10/2020
Teaching census?09/10/2020
Standard Offering
Enrolment opens18/07/2021
Semester start13/09/2021
Subject start13/09/2021
Cancellation 1?27/09/2021
Cancellation 2?04/10/2021
Last enrolment26/09/2021
Withdraw – Financial?09/10/2021
Withdraw – Academic?30/10/2021
Teaching census?08/10/2021