ADVT13-101: Advertising, Branding and Popular Culture

Description

Brands are the foundation of every advertising strategy aimed at establishing lasting bonds with audiences and consumers. It is therefore essential for everyone wanting to work in advertising or related disciplines to understand how brand images are built and maintained. This subject will introduce you to the key concepts and strategies involved in creating engaging brand communication. Furthermore, you will explore the increasing role brands play in popular culture and the practical, conceptual as well as ethical implications of brands’ attempts to influence and shape the ways we live our lives.

Subject details

Learning outcomes

1. Identify and evaluate different theoretical approaches to branding and brand management.
2. Practically apply theoretical and conceptual knowledge of branding in the context of developing a branding concept based on a client brief.
3. Research and critically evaluate the role brands play in consumer culture and in the context of social change with a particular focus on corporate social responsibility and social innovation.

Enrolment requirements

Subject outlines

• September 2021 [Standard]
• September 2020 [Standard - Advertising, Branding and Popular Culture]
• September 2019 [Standard]
• September 2018 [Standard]
• September 2017 [Standard]

Subject dates