Brands are the foundation of every advertising strategy that is aimed at establishing lasting bonds with audiences and consumers. It is therefore essential for everyone wanting to work in advertising or related disciplines to understand how brand images are built and maintained. This subject will introduce you to the key concepts and strategies involved in creating engaging brand communication. Furthermore, you will explore the increasing role brands play in popular culture and the practical, conceptual, as well as ethical implications of brands’ attempts to influence and shape the ways we live our lives.
|Faculty||Faculty of Society & Design|
1. Identify and evaluate different theoretical approaches to branding and brand management. 2. Conduct brand audits and propose strategic recommendations based on the audit results. 3. Practically apply theoretical and conceptual knowledge of branding in the context of developing a branding concept based on a client brief. 4. Research and critically evaluate the role brands play in consumer culture from various different perspectives and apply moral and ethical awareness to the practice of brand management.
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
Assumed Prior Learning (or equivalent):
|Withdraw – Financial?||09/10/2021|
|Withdraw – Academic?||30/10/2021|