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Assistant Prof Vishal Mehrotra

Assistant Professor

Level 4, Building 2, Bond Business School, Bond University

Bond Business School

Research interests

Dr Vishal Mehrotra obtained his PhD (Marketing) from Bond University, Australia. His research interests are in ludic marketing, human motivation, consumer behaviour and the scholarship of learning and teaching (specifically looking at game based learning interventions, innovations and effects as well as research skill development). He has published in ABDC A* and A quality journals and has received industry grants to drive impactful research programmes.

Teaching expertise

Marketing and Management

Teaching awards

  • Executive Dean's Award for Excellence in Teaching, 162, 163, 171
  • Bond Student's Association Award for Excellence in Teaching, 162, 171
  • Bond Business School Faculty Award for Excellence in Teaching 2016

Professional appointments

  • CEO - Think Tank Games
  • Lead Consultant - Axs Australia Pty Ltd
  • CEO - Mind Challenge Ltd

Qualifications

  • Marketing, PhD, Bond University, Award Date: 19 Oct 2022

Articles featured in

  • INNOVATION

    The privacy paradox

    How big tech is spying on you (and why you don't care, even though you should).

    Read article

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