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SPMT11-126: The Business of eSports

Description

This subject provides an introduction to the emerging business of esports. It is designed to enhance students’ understanding of the emergence of the esports industry, its structure and future opportunities. Students will evaluate esports against traditional sport and determine the complexity of managing esports, from the perspective of talent identification, teams, athlete pathways, health/wellbeing, competitions/events, leagues/structures, stakeholders, spectators/fans, media, sponsorship and resources. Students will also examine the governance and regulation of esports, with consideration given to esports integrity, gambling, match-fixing and doping, within the esports economy. The course will incorporate global cases, hands-on experiences and interaction with the esports industry.

Subject details

Type: Undergraduate Subject
Code: SPMT11-126
EFTSL: 0.125
Faculty: Bond Business School
Semesters offered:
  • September 2023 [Standard Offering]
Credit: 10
Study areas:
  • Business, Commerce, and Entrepreneurship
Subject fees:
  • Commencing in 2023: $4,050.00
  • Commencing in 2024: $4,260.00
  • Commencing in 2023: $5,400.00
  • Commencing in 2024: $5,730.00

Learning outcomes

  1. Describe the emerging esports industry, identifying key stakeholders, events, leagues, pathways, and explain the different features that connect it to and distinguish it from the traditional sport industry.
  2. Explain how to organise and manage an esports event, including the key differences to managing a traditional sport event and the factors that make an esports event sustainable.
  3. Evaluate challenges associated with the esports environment from a sport and business management perspective, including the esports economy, media, sponsorship and wellbeing.
  4. Apply a problem-solving approach to esports case studies to determine potential solutions and future outcomes.
  5. Deliver a logically constructed persuasive presentation using appropriate visual aids.
  6. Work effectively, responsibly and productively with others to complete group projects to a high standard.

Enrolment requirements

Requisites:

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions:

Subject dates

  • Standard Offering
    Enrolment opens: 16/07/2023
    Semester start: 11/09/2023
    Subject start: 11/09/2023
    Cancellation 1: 25/09/2023
    Cancellation 2: 02/10/2023
    Last enrolment: 24/09/2023
    Withdraw - Financial: 07/10/2023
    Withdraw - Academic: 28/10/2023
    Teaching census: 06/10/2023
Standard Offering
Enrolment opens: 16/07/2023
Semester start: 11/09/2023
Subject start: 11/09/2023
Cancellation 1: 25/09/2023
Cancellation 2: 02/10/2023
Last enrolment: 24/09/2023
Withdraw - Financial: 07/10/2023
Withdraw - Academic: 28/10/2023
Teaching census: 06/10/2023