PUBR71-313: Crisis Communication

In business management and public relations practice, knowledge of and expertise in crisis and risk communication are essential. Keys to prevent organisational disasters and effectively deal with them identifying and managing issues that could threaten an organisation and are strategically preparing for crises before they happen. In this subject, you will learn, apply, synthesise, and critically reflect on theory in issues management, crisis communication, image repair, and organisational renewal to highlight best-practice through worldwide case studies. Through this subject, you will develop an advanced and integrated understanding of how to identify and manage emerging issues, implement effective risk communication strategies, and prepare and implement crisis response plans for organisations.