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PHTY72-411: Healthcare: Leadership, Management and Advocacy


This subject is designed to develop students’ skills in leadership, business management, public health, and advocacy, in order to enhance health outcomes and career opportunities. It provides the necessary knowledge and skills to enable strategic development and management of a physiotherapy practice, encompassing human resources (clinical and administrative staff), marketing, finances, and governance. Students work in small groups to successfully develop and submit a business plan. Students will also be introduced to the importance of public health, advocacy for community groups, and undertake a needs analysis to inform a written public health submission. The subject will draw upon evidence from the field of leadership, management, and behavioural sciences, as well as real-life examples and reports.

Subject details

Type: Postgraduate Subject
Code: PHTY72-411
Faculty: Faculty of Health Sciences and Medicine
Credit: 10

Learning outcomes

  1. Evaluate and integrate core aspects of business management with specific focus on the setting up/purchase and operation of a private physiotherapy practice.
  2. Critically self-reflect on leadership theory and skills, including the ability to practice self-management.
  3. Develop and evaluate a strategic plan.
  4. Identify and analyse aspects required for the successful marketing of a small business, including use of technology and strategies which comply with the regulatory and professional standards for physiotherapists.
  5. Prepare, conduct, analyse and report on the essential components of a business plan, including financial plans.
  6. Compare and contrast the concepts of organisational theory and their application to organisational structures.
  7. Examine and evaluate the principles of employee management including communication, motivation, leadership and performance appraisal.
  8. Identify public health structures and organisations and the importance of public health.
  9. Prepare a public health submission for an identified need in the community in order to enhance health and well-being outcomes, promote access to or redress inequalities in healthcare.
  10. Actively and effectively advocate on behalf of individual clients and client groups.

Enrolment requirements



There are no pre-requisites


Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions: This subject is not available to
  • Study Abroad Students

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.