Marketing is based on the principle of providing value to customers. That is the easy bit! To provide value, we need to know what customers need and want; what they know, think and feel about our brand as well as competitors; and how they are likely to behave. That is the hard bit! Market research is the term that collectively describes the various tools and techniques that are used in the collection, analysis and interpretation of data to facilitate marketing. This subject will give you hands-on experience collecting, analysing and interpreting data, and from that make managerial recommendations. In teams, you will produce a qualitative and a quantitative market research report.
|Faculty||Bond Business School|
|Study abroad||Available to Study Abroad students|
1. Design and execute method for collecting research data.
2. Analyse results derived from research data and report findings in both written and oral form.
3. Demonstrate leadership, initiative and teamwork.
4. Demonstrate a sound knowledge of market research and the ability to critically evaluate, manage, reflect on, integrate and apply it.
MKTG71-600 - Marketing Fundamentals OR MKTG71-104 - Marketing Management OR approved Study Abroad OR Exchange Student