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MKTG71-602: Market Research

Description

Marketing is based on the principle of providing value to customers. That is the easy bit! To provide value, we need to know what customers need and want; what they know, think and feel about our brand as well as competitors; and how they are likely to behave. That is the hard bit! Market research is the term that collectively describes the various tools and techniques that are used in the collection, analysis and interpretation of data to facilitate marketing. This subject will give you hands-on experience collecting, analysing and interpreting data, and from that make managerial recommendations. In teams, you will produce a qualitative and a quantitative market research report.

Subject details

TypePostgraduate
CodeMKTG71-602
EFTSL0.125
FacultyBond Business School
Semesters offered
  • May 2018 [Standard Offering]
  • May 2019 [Standard Offering]
Credit10
Study abroadAvailable to Study Abroad students
Study areas
  • Business and Commerce
Subject fees
  • Commencing in 2017: $4,405
  • Commencing in 2018: $4,591

Learning outcomes

1. Design and execute method for collecting research data.
2. Analyse results derived from research data and report findings in both written and oral form.
3. Demonstrate leadership, initiative and teamwork.
4. Demonstrate a sound knowledge of market research and the ability to critically evaluate, manage, reflect on, integrate and apply it.

Prerequisites

MKTG71-600 - Marketing Fundamentals OR MKTG71-104 - Marketing Management OR approved Study Abroad OR Exchange Student

Subject outlines

Subject dates

Standard
Enrolment opens19/03/2017
Semester start15/05/2017
Subject start15/05/2017
Cancellation 1?29/05/2017
Cancellation 2?05/06/2017
Last enrolment28/05/2017
Last withdrawal?09/06/2017
Teaching census?09/06/2017
Standard Offering
Enrolment opens18/03/2018
Semester start14/05/2018
Subject start14/05/2018
Cancellation 1?28/05/2018
Cancellation 2?04/06/2018
Last enrolment27/05/2018
Last withdrawal?08/06/2018
Teaching census?08/06/2018