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MKTG71-602: Market Research

Description

Marketing is based on the principle of providing value to customers. To provide value, we need to know what customers need and want; what they know, think and feel about our brand; and how they are likely to behave. Market research refers to the various tools and techniques used in the collection, analysis and interpretation of data to facilitate marketing decision making. This subject will provide you with a theoretical understanding of market research as well as give you practical, hands-on experience collecting, analysing and interpreting data to making more effective decisions.

Subject details

TypePostgraduate
CodeMKTG71-602
EFTSL0.125
FacultyBond Business School
Semesters offered
  • May 2020 [Standard Offering]
Credit10
Study areas
  • Business and Commerce
Subject fees
  • Commencing in 2020: $4,930

Learning outcomes

1. Demonstrate comprehensive and integrated theoretical and technical knowledge of the role, importance and methods of market research.
2. Conduct a market research study, including defining a marketing problem; developing and executing appropriate research techniques to investigate the problem; and analyse and interpret the findings.
3. Demonstrate the ability to work effectively with others to complete a project by working within a group.
4. Articulate details, recommendations and related information of a market research project in a clear, concise professional quality research report.
5. Deliver a clear, concise well-organised presentation of research project outcomes using suitable visual aids.

Enrolment requirements

Requisites: ?

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Assumed Prior Learning (or equivalent):

Restrictions: ?

Nil

Subject outlines

Subject dates

Future offerings not yet planned.